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Stakeholder Analysis

Ying Chu Email: cy_yn@163.com

2014-6-6

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Stakeholder Analysis Process

•  Stakeholders Identification •  Stakeholder Analysis •  Stakeholder Management Plan •  Stakeholder Engagement

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Stakeholders Identification

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What is stakeholder

•  A stakeholder is anybody who can affect or is affected by an organization, strategy or project. They can be internal or external and they can be at senior or junior levels.

•  Stakeholders are crucial to the success of your project.

•  Neglect them and they will actively work against you. Manage them well and they will actively promote you and your project. The first step in stakeholder mapping is to identify your stakeholders. Get your project team together and list everybody that you can think of who is, or will be affected by the project.

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How to identify your stakeholders

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OGC Category 1- Mind Map

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OGC Category 2

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Stakeholder Analysis

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Stakeholder Analysis Strategy

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Influence lines Techniques Examples

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Basic Stakeholder Analysis Techniques

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Stakeholder Planning and Management

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Identify Win-Win Strategy

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Stakeholder Engagement: Develop the communication and reporting plan •  Using the information you have gathered in the previous steps

write a communication and reporting plan that documents: •  the information requirements; •  frequency of communication; •  communication provider; •  and channel of communication for each stakeholder. •  Make use of your existing reporting structure to manage and

communicate with your key stakeholders and don't forget to make use of technology e.g. webinars, video conferencing, internet, intranet.

•  •  Existing company communications are also worth considering.

Updates on your project will receive a higher profile if they appear in the company magazine, and you will get your message distributed for free.

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Stakeholder Engagement

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Choosing the stakeholder engagement approach

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Stakeholder Engagement approaches

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Stakeholder Engagement Strategy contents •  Purpose of the document: Explain that for projects to be successful a clear

understanding of the stakeholders and an engagement strategy for managing them is essential.

•  Project background: A high level overview of your project or programme. Mention the project's business objectives, key deliverables, budget and timescales.

•  Introduction: Briefly explain how you carried out your stakeholder analysis and give an overview of the contents of your stakeholder engagement plan.

•  Stakeholder analysis and engagement plan: Insert your completed stakeholder analysis here.

•  Stakeholder communication plan: Insert your completed communication plan in this section.

•  The stakeholder list: Include the full list of stakeholders that you identified. This section is probably best as an appendix.

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Thank you!