Sports & Entertainment Marketing

Mr. BernsteinUnions, pp 278-281

June 12, 2013

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Sports & Entertainment MarketingMr. Bernstein

UnionsUnions were once considered conspiracies to extortState and Federal laws govern organized laborNLRB now resolves most labor disputesAn organized group of employees is called a bargaining

unitA certified union is an exclusive bargaining representative

for all employees

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Sports & Entertainment MarketingMr. Bernstein

Collective BargainingBoth sides are represented by their negotiatorsUnions have the legal power to strike and businesses

have the legal power to lockout workersFailure to bargain in good faith is an unfair labor

practiceDeadlocked negotiations can go to a mediator

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Sports & Entertainment MarketingMr. Bernstein

Unfair Management PracticesInterference with effort to join or form a unionDominating or financing a union (undue influence)Encouraging or discouraging union membershipRefusing to bargain in good faith

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Sports & Entertainment MarketingMr. Bernstein

StrikesIf the issue is money, employer may replace workers

(lockouts)If the issue is work conditions, workers must be

reinstated when the strike is overUnion support of boycotts are illegal

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Sports & Entertainment MarketingMr. Bernstein

StrikesPublic Image of both wealthy owners and players is

damagedWorkers are hurtAssociated businesses are hit hard and are not

compensated in settlementsOther competing forms of entertainment may

benefit

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Sports & Entertainment MarketingMr. Bernstein

Major Professional Sports LockoutsNBA: 1998-991 and 2011-122

NHL: 1994-953, 2004-054 and 2012-135

NFL: 2011 offseasonNFL referees: 2012

1 - missed 50 games and All-Star game2 - missed 16 games3 – missed 36 games and All-Star game4 - entire season was missed5 – missed 34 games and All-Star game