Brett Sports & Entertainment is a Sports Marketing … · Brett Sports & Entertainment is a Sports...

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Transcript of Brett Sports & Entertainment is a Sports Marketing … · Brett Sports & Entertainment is a Sports...

Brett Sports & Entertainment is a Sports Marketing Company that

specializes in minor league sports. Brett Sports & Entertainment

teams are owned by the Brett family, which includes Major League

Baseball Hall of Famer George Brett and Brett Sports managing

partner Bobby Brett.

The Spokane Indians have been in the Spokane community for over

100 years with 2012 marking the 109th season of professional

baseball in Spokane. The Indians have won 8 Northwest League

Championships (16 overall) including three (2003, 2005, 2008) with

current major league affiliate, the Texas Rangers.

The Spokane Indians organization provides affordable family

entertainment for everyone by creating a safe, fun and friendly

atmosphere while exceeding guest expectations (the WOW Factor).

George Brett, Baseball Hall of

Famer

2010 Catalyst Award Winner

Clean/Green Organization of the Year

Sergeant Chris Weichman returned home from

Afghanistan to surprise his wife and daughters between

innings at a Spokane Indians baseball game on August

8th, 2011. This story was featured nationally on CNN,

ABC News and FOX television.

Spokane Indians fan Leslie Vancil won a brand

new Ford F-150 truck on Grand Slam Giveaway

Night, on July 28th, 2011.

Bob and Michelle Olsen won $10,000 after Spokane Indians

pitchers struck out 10 batters against the Vancouver

Canadians on 10K’s for $10K’s Night, July 8th, 2011.

There were many great highlights in 2011. Here are a

few that made BIG NEWS:

For the thirteenth straight year, the Spokane Indians led the Northwest League in attendance with 183,458 total fans

(4,830 per game) and ranked in the top ten in total attendance for Short Season Single-A-Baseball, solidifying

Spokane as the premier place to watch baseball in the Northwest.

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The 2011 Indians season was the second highest attended sporting event in the Inland Northwest. Here’s a look at

attendance figures from the past year:

ATTENDANCE IN THE INLAND NORTHWEST

Spokane Chiefs Hockey 231,810

SPOKANE INDIANS BASEBALL 183,458

Gonzaga Men's & Women's Basketball 155,530

Washington State University Football 147,194

WSU Men’s & Women’s Basketball 135,865

Spokane Shock Arena Football 92,497

Tri-City Dust Devils Baseball 85,953

Yakima Bears Baseball 66,545

Eastern Washington University Football 37,459

EWU Men’s & Women’s Basketball 26,682

OTHER ATTENDANCE - EVENTS OF INTEREST

Bloomsday 2011 (Participants) 56,640

Hoopfest 2011 (Participants) 27,876

Reflects total regular season home attendance.

The Spokane Indians have drawn more than 1.8 million fans over

the past decade. These fans cover a large demographic range. At

Indians games you see families, seniors, young adults… all looking

for affordable family entertainment

46% of fans are women. (MiLB Avg: 43%)

32% of adult fans have at least one child at home.

63% of adult fans have attended college.

74% of adult fans are home owners.

The average annual household income of Indians fans is $57,622

while the median household income for the Spokane area is

$44,694.

The Spokane Indians are the ticket for any advertiser that wants

to deliver their message to a large segment of the community in a

fun, family-orientated atmosphere!

Household Income Levels

The large majority of Indians fans attend one or two games a year.

Most fans come out to a game using their employer’s season tickets,

as part of a group, or by purchasing individual game tickets.

17% of Indians fans attend as a part of a group.

18% of Indians fans buy individual walk-up game tickets at the box

office.

54% of Indians season tickets are owned by businesses, and almost

all businesses use their season tickets for customers and employees

thus insuring a variety of attendees for those season tickets throughout

the season.

The Spokane Indians are the ticket for any advertiser that wants to

deliver their message out to a large segment of the community in a

fun, family-orientated atmosphere!

Group

17%

Walk-Up

18% Ticket

Package

54%

Other

11%

The Spokane Indians not only have a large demographic fan base,

but also draw from a large geographic area. While the Indians

attract families primarily from Spokane and Kootenai County, fans

travel from as far as Western Montana and Southern British

Columbia to enjoy our family-friendly atmosphere.

79% of Indians fans are from Spokane County

15% of Indians fans are from Kootenai County

5% of Indians fans are from Latah County

2% of Indians fans are from Stevens County

Avista Stadium is the perfect venue to advertise your products and

services to customers who come from a wide geographic area.

Indians Fans will be Cheering

for Your Company!

Let's face it, even the best advertising gets lost in the noise these days. You can study demographics and media buys until you're blue in the face, and your ad may still end up as a small piece in a sea of messages.

Consumers want to connect with your company. They need to feel tied to your product emotionally. These ties bind, and mean long term sales for your company. Create this connection with an Indians sponsorship.

The Spokane Indians will utilize the special bond between team and fan to help sell your product!

Indians fans won't miss your advertising by spinning the dial during

each commercial break, as happens all too often with music radio buys

in this age of pre-programmed radio selector buttons. In fact, it has

been proven with live sports radio, Indians listeners will be committed

to not only the play-by-play, but also the pre-game and post-game

shows!

No one punches out of a sports radio broadcast to avoid the

commercial breaks

The Spokane Indians radio broadcasts have a limited number of

advertisers which increases our sponsors’ impact. As a result, our

sponsors receive a higher recall level for their commercials than spots

that run during non-sports radio broadcasts.

Sports Radio is a proven approach to reaching customers. Indians radio

broadcasts give you and your business frequency, positive community

exposure, and a competitive advantage.

All 76 home and away Indians games are broadcast live, so your

message will be aired throughout the summer!

50,000 WATT RADIO STATION!!!

Lightly shaded area indicates KGA’s

primary coverage.

All Indians games are broadcast live throughout the Inland Northwest

on 1510 KGA, with the voice of the Indians, Mike Boyle and legendary

broadcaster Bob Robertson.

With a radio commercial during the Indians broadcast, your company’s

message will be broadcast live throughout the entire summer during all

76 Spokane Indians home and away games.

In addition to receiving exposure with the radio commercial, your

company will receive live announcer drop-ins and pre-recorded

opening and closing radio billboards during each Indians radio

broadcast.

With the Spokane Indians radio broadcast, your company will receive

maximum exposure all summer long!

2012 - Indians Broadcast Team

Mike Boyle Hall of Fame Broadcaster,

Bob Robertson

Television has held the title as the largest mass medium used for

advertising for more than 60 years, reaching more than 94% of the

country’s population. Television is an important component of a media

plan because of its persuasiveness, visual impact and viewership

retention.

Live events retain more viewers during commercial breaks than other

broadcasts!

The Indians will broadcast six games live from Avista Stadium locally on

SWX TV with special commercial and feature opportunities available.

Now, the excitement of being at the ballpark can be seen from the

comfort of your own living room.

SWX has tremendous coverage in Spokane and Coeur d’Alene, both on

cable and over-the-air. Plus, SWX is promoted in every KHQ

Newscast, 7 days a week!

Indians TV Broadcast – Sam Adams

2012 Broadcast Dates:

TBA - Opening Night Fireworks

TBA - Family Feast Night

TBA - Fireworks Night

TBA - Family Feast Night

TBA - Fireworks Night

TBA - Season Finale Fireworks

The Indians Promotions Staff will team up with your company to

design a nightly sponsorship that will get your name out in front of a

stadium full of potential customers. From theme nights (i.e.

Fireworks, Hawaiian Night) to famous entertainers, fans will

remember the fun and excitement they had at the Indians game and

associate it with your company.

A marketing campaign complete with the following elements will be

designed just for you:

• Mention in 130,000 Spokane Indians Pocket Schedules

• Mention in 12,000 Souvenir Scorecards

• Mention in nightly Souvenir Scorecard Game Notes insert

• Mention on the Promotions Page of the Spokane Indians website

• Live, in-stadium public address announcements

• Mentions of your name on radio advertisements produced and placed by the

Spokane Indians three days prior to your game night.

• Live announcer drop-ins during Indians radio broadcasts three games prior

to your event

• Logo in advertisement in the Spokesman-Review for a minimum of three days

prior to your event

• The Spokane Indians will secure a media partner (newspaper, television,

and/or radio) to help promote your night.

• Opportunity to have a display table during the game

• Opportunity to distribute coupons or promotional material to fans as they

leave the game.

There’s no better way to highlight your company or product

than with Spokane Indians In-Game Promotion.

A minimum of ten times during the season, your name and

brand will be in front of a captive audience at Avista Stadium.

Fans will be entertained between innings by the Indians’ zany

promotions that range from Eye Consultants Eye Ball Races

to the Pepsi Recycling Races.

Sponsorship of an In-Game Promotion includes:

• Mention in 130,000 Spokane Indians Pocket

Schedules

• Logo placement on the on-field signage

• Logo placement on the graphic scoreboard

• Live mention over the Public Address system

Turn the page for your customized on-field promotion!

With Indians signage, you will become a part of the pageantry

surrounding the game. Your full-color, hand painted sign will

connect your company to the exciting action on the field. Every

fan in the ballpark will view your sign, and it may be highlighted

on the TV news or featured in the newspaper!

There is no better way to be a part of the game than to have an

Outfield Fence Sign at Avista Stadium!

The 8k Pennant Run & 1K Kids Run takes place every summer

just prior to a Spokane Indians Baseball game. This unique run

allows fans to experience a competitive race while finishing on

home plate at Avista Stadium. Race participants also receive a

ticket to that nights game and proceeds will be given to a local

charity.

This one-mile, flat walk around Avista Stadium will end with each

participant parading onto the field before the game. All donations

will be given to the Eastern Chapter of the Susan G. Komen

Foundation .

This program was created to benefit two underprivileged schools

in the Spokane Area. The 250 undated ticket vouchers will be

given to teachers from each school. The ticket vouchers will then

be used as incentives for students in the classroom.

At least twice a year Spokane Indians players and Otto the

Mascot will visit the pediatric center at a local hospital to sign

autographs and take photos with patients. In addition the

patients will be given tickets to that nights game.

Partnering with local nonprofits is not a byproduct of our business—it's how we do business.

The official Stadium publication at Spokane Indians games is the Indians

Souvenir Scorecard. The scorecard features space to score the game on the

inside, inserts loaded with information and statistics about the Spokane

Indians and their opponent. At least 12,000 Scorecards will be produced for

the 2012 Spokane Indians season.

The Spokane Indians will print and distribute 130,000 pocket schedules

throughout Eastern Washington and North Idaho region to promote the

Indians 2012 season. The Indians pocket schedule includes the Indians game

information and the promotional schedule.

The Spokane Indians Scorecard and Pocket Schedule are two more unique

ways to promote your company.

Indians Scorecard

Indians Pocket Schedule

The Indians website is viewed year round and features the latest

news stories, plus up to the minute scores, standings and statistics.

The Indians website is also a popular place to order tickets and

team merchandise. During the course of the 2011 season, the

Spokane Indians website saw 634,058 views with each visitor

averaging over six (6) minutes per visit during the year. These are

all potential customers for your company.

The Internet could be the perfect medium for your company to

reach its target market and offers your company a unique, fun and

highly visible way to create valuable exposure and name

recognition.

The Indians have instant access to thousands of loyal followers via

Facebook, Twitter, and our in-house email database.

The Indians have a limited number of web advertisers ensuring

you maximum exposure for your company.

Season Tickets will guarantee you the best seats, game after game, and are a

great way to entertain clients or reward employees. You'll also receive

membership to the Banner Bank Diamond Club, a special package of perks

and privileges including access to an express entry gate, guaranteed

promotional items, and an invitation to the Diamond Club Pre-Season social

with every Season Ticket purchase.

The Indians offer 7, 14, and 21-game Mini-Season Ticket Plans, with all the

benefits of the Banner Bank Diamond Club.

Have you tried every option for your company's social event? We can

design a special group outing for you and your company at a Spokane

Indians game. We also offer seating in any of our special group areas such

as, a Nightly Skybox, The Grotto, The Depot or the Bud Bullpen. Reserve a

block of seats of 20 or more and received a special group discount!

Each year, the Indians donate over $15,000 in tickets to organizations and

families with need in the Inland Northwest. Through the Take Me Out to the

Ballgame program you can help a child attend an Indians game for as little

as $5!

• You have the right to use the Spokane Indians’ logo, marks

and name to promote your partnership with the Indians.

• You will receive a logo on the sponsor page of the Indians

website at spokaneindiansbaseball.com including a link back to

your website.

• Schedule OTTO the Mascot for a celebrity guest appearance

at your company event.

• Distribute coupons or promotional materials to fans as they

leave Avista Stadium at the end of one game during the season.

• Have a one-page promotional insert in the Souvenir

Scorecard for one game during the season.

• Insert coupons and/or promotional materials into Spokane

Indians Ticket Package envelopes prior to the start of the

season.

• Schedule Spokane Indians players for celebrity guest

appearances at your company event.

• Have your company mascot appear at Avista Stadium during

one game each season.

• Schedule a night to have a promotional table at Avista Stadium

during one game each season.

As an Indians Sponsor, you have the opportunity to take

advantage of the following great benefits:

For one sparkling day, you get to be a Big League Player. The Spokane

Indians will set aside a special day during the season where sponsors

take batting practice, fielding practice, and actually play a game on the

award winning field at Avista Stadium. You'll dress in the clubhouse,

hang out in the dugout, and enjoy a ballpark barbecue after the game.

The stadium will look like it is setup for an Indians game, but it's just

for you and our other sponsors. Your Field of Dreams!

All sponsors will receive an invitation to the annual Sponsors Winter

Social with the Spokane Indians in January 2011. The Sponsors Winter

Social is a baseball social held prior to a Spokane Chiefs Hockey game

each winter. Look for your Winter Social invitation coming soon!

The following are some of the local, regional, and national companies

who have taken advantage of a sponsorship package with the Spokane

Indians. We can create an effective advertising package for any size

company!