Sports and Entertainment Marketing I
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Transcript of Sports and Entertainment Marketing I
Sports and Entertainment Marketing I Semester Review- PART II
Directions• Read each slide aloud• Click on the picture to watch the video• Give the students 2-5 minutes to look
through their notes or the book to find the topic
• Replay the video• Give 2-5 minutes more for complete each
slide. • Students will place their work in their
class folder for Exam review next week.
4 P’s of MarketingWrite a brief summery of the commercial. Try to identify as many of the 4 p’s as you can from memory.
A father uses the web to share memories with his daughter as she grows up in this video depiction.
Target MarketsWrite a brief summery of the commercial. • Identify as many of Target Markets as
you can.• Identify what Entertainment Industry(s)
is being shown in the commercial.
Competition and Free EnterpriseWrite a brief summery of the commercial. • Explain competition from viewpoint of
the commercial.• Explain how competition plays a role in
free enterprise.
Selling TechniquesWrite a brief summery of the commercial. • Identify as many steps in the selling
process as possible
Advertising and Promotion MethodsWrite a brief summery of the commercial. • Identify as many advertisement
mediums as you can.• Identify a promotional method being
used in this video.
BrandingWrite a brief summery of the commercial. • Identify as many branding concepts as
you can from the video.• List any specific trademarks or brand
identities.
Brand LicensureChoose one licensure example from the commercial.• Identify the parties involved• Identify the item being licensed
Careers in Sports and EntertainmentWatch all 3 video which highlight possible employment opportunities in Sports or Entertainment. • Briefly describe the job.• What interpersonal traits do you think
would be the most important in that job? Why?
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