Welcome! Sports & Entertainment Marketing & DECA.
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Transcript of Welcome! Sports & Entertainment Marketing & DECA.
Welcome!Sports & Entertainment
Marketing&
DECA
The FIFA 2014 World Cup
Who won the 2014 FIFA World Cup?
Video: Who Won the World Cup?
The FIFA 2014 World Cup
How popular is soccer in the United States?
The US Vs. Portugal game had 18 million American viewers.
The play-off game between Brazil and Germany had 12 million American viewers.
ESPN’s Monday night football averaged 13.7 million viewers.
The 2014 Super Bowl
The 2014 Super Bowl between Seattle and Denver was watched by
111 million U.S. viewers – 160 million worldwide.
The FIFA 2014 World Cup
An estimated 3.7 million people traveled to Brazil during the 2014 FIFA World Cup.
The average foreign tourist attended four World Cup matches and spent approximately $2,488.
The economic impact for Brazil is estimated at $3.03 billion.
The FIFA 2014 World Cup
Numerous global brands partnered with the FIFA World Cup.
Video: McDonalds Commercial
The FIFA 2014 World Cup
Numerous global brands partnered with the FIFA World Cup.
Video: Hyundai Commercial
The FIFA 2014 World Cup
Video: VISA Commercial #1
Video: VISA Commercial #2
The FIFA 2014 World Cup
Video: Adidas Commercial #1
Video: Adidas Commercial #2
The 2012 Olympics
The 2012 Olympics NBC spent $1.18 billion for the U.S.
broadcast rights to the 2012 Olympics. They received 5,535 broadcast hours of
programing which is equal to 7 1/2 months' worth of programing.
The Olympics could be seen on the national NBC network, eight cable channels -- NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, two specialty channels, and one 3-D channel -- and live online at NBCOlympics.com.
The 2012 Olympics
The worldwide corporate partners included Acer, Atos, Coca-Cola, Dow, General
Electric, McDonald's, Omega SA, Panasonic, Procter & Gamble, Samsung, Visa.
The 2012 OlympicsGabby Douglas, 16, made history
when the U.S. Olympic gymnast
won the gold medal in the women's all-
around final competition.
She became the first African-American to win the top prize.
The 2012 Olympics
Gabby has appeared on the cover of
many magazines.
The 2012 Olympics
Watch video from Dateline NBC.
The 2012 Olympics
Michael Phelps sets the record
for most Olympic medals in history with
22.
The 2012 OlympicsThe U.S. team beat Japan, 2-1, in the gold medal match. The game set
a new attendance record with more than
80,000 spectators.
Carli Lloyd scored both of the American goals.
The 2012 OlympicsMisty May and teammate Kerri Walsh were the gold medalists in beach volleyball at the 2004, 2008, and 2012 Summer Olympics. Together, May and Walsh are considered the greatest beach volleyball team of all time.
The 2012 Olympics
Serena Williams won the Gold Medal in singles. Williams did not lose a single set in the entire Olympic tournament.
The 2012 OlympicsWhat NEW event was added to the Olympic Games in 2012?
Video: A New Event for the Olympics!
DECA• DECA prepares emerging leaders and
entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
• DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction.
• DECA is a co-curricular student organization.
• Co-curricular means that DECA activities are directly related to classroom instruction.Source: www.deca.org
DECA’s Guiding Principles
DECA prepares the next generation to be:
• Academically Prepared– DECA members are ambitious, high-
achieving leaders equipped to conquer the challenges of their aspirations.
Source: www.deca.org
Source: www.deca.org
DECA prepares the next generation to be:
• Community Oriented– Recognizing the benefit of service
and responsibility to the community, DECA members continually impact and improve their local and broader communities.
DECA’s Guiding Principles
Source: www.deca.org
DECA prepares the next generation to be:
• Professionally Responsible– DECA members are poised professionals
with ethics, integrity and high standards.
DECA’s Guiding Principles
Source: www.deca.org
DECA prepares the next generation to be:
• Experienced Leaders– DECA members are empowered
through experience to provide effective leadership through goal setting, consensus building and project implementation.
DECA’s Guiding Principles
• DECA was officially founded in 1946 at the National level.
This photograph is from one of the early National DECA meetings.
History and Growth of DECA
• There are over 185,000 high school DECA students in 5,000 chapters, located in the U.S., Canada, Germany, Mexico, Puerto Rico and Guam.
• DECA helps students to develop skills for successful business careers, build self–esteem, experience leadership and practice community service.
Source: www.deca.org
DECA
The DECA Theme Changes Each Year
Our Theme for 2014-15
“I Am DECA”
DECA Facts and Information
Watch the New DECA Membership Video
DECA Facts and Information
Video: DECA Membership Video 2014-15
