Spotlight at B for B Burton19th February 2015

Who is Ross Lowe?• Born and bred in Derby• Educated in Breaston, Long Eaton, South Wales and

Chester• Former school-teacher of Drama and Media Studies• Formerly worked in television production in London

• Huge football fan – Derby County FC• Heavily involved in amateur and local theatre

HOSPITAL HEROES BBC 1

REGIMENTAL STORIESBBC 4

What is a copywriter?

Put simply, a copywriter is a person who provides you with the right words to help

you market and promote your business more effectively and successfully.

Right. But I can write, right?• Time• Style• Voice

• Creative Edge

• Text that WORKS to ENTICE, EDUCATE, INFORM, ENTERTAIN (or maybe all four!)

Why is it so important to get your words right?

• Professionalism• Inspiring Confidence

• Convincing Potential and Current Clients• Impressing and Inspiring your Audience

• Being Memorable

• GET THE WORD OUT THERE.• CREATE THE RIGHT IMPRESSION.

Where do all the words go?• Effective Website Content – keep them on your site and improve the

journey

• Blogs – to show expertise, engage readers, maintain awareness and encourage a response

• Brochure Content – really sell your business, services and products

• Email Campaigns – don’t end up in the recycling bin!

• Scripts for Radio and TV adverts – you’ve not got long to share your message!

• Social Media Content – Form campaigns, stay in touch, be memorable

Who would I like to talk to?Gary de Roeck, Creative Director – McConnells Marketing Agency, Derby

Theo Louca, Creative Director – Rawww Creative, Coventry

Richard Barry, Director – Forty49, Burton

Thank you, you lovely people.