Tony Walton BforB May 2015 Spotlight Presentation

18
Spotlight Data Driven

Transcript of Tony Walton BforB May 2015 Spotlight Presentation

Page 1: Tony Walton BforB May 2015 Spotlight Presentation

SpotlightData Driven

Page 2: Tony Walton BforB May 2015 Spotlight Presentation

How Many Decisions Do You Make Each Day?

Page 3: Tony Walton BforB May 2015 Spotlight Presentation

Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.

….involves extracting useful information from within and without a company

Page 4: Tony Walton BforB May 2015 Spotlight Presentation

WHY IS IT IMPORTANT TO BE DATA-DRIVEN?

The simple answer is that making decisions based on evidence is far more reliable than ones based on instinct, assumptions, or perceptions which can be biased.

Page 5: Tony Walton BforB May 2015 Spotlight Presentation

Would you want a Judge or Jury making decisions without knowing the facts, but on how they feel?

So what’s the difference with your business?

Page 6: Tony Walton BforB May 2015 Spotlight Presentation

Organizations driven by data-based decision making

• 4% higher productivity rates

• 6% higher profits

Page 7: Tony Walton BforB May 2015 Spotlight Presentation

WEBSITE TRAFFIC

SOCIAL MEDIA

BUSINESS CONTACTS

EMAIL MARKETING

FOOTFALL

Page 8: Tony Walton BforB May 2015 Spotlight Presentation

Demographics

Page 9: Tony Walton BforB May 2015 Spotlight Presentation

Geographics

Page 10: Tony Walton BforB May 2015 Spotlight Presentation

• How do you know what works for?

• Do you monitor your posts?

• Do you review optimum posting times?

• Which posts are engaging followers?

• Know your connections

Page 11: Tony Walton BforB May 2015 Spotlight Presentation

What to Post? When?

• Engagement

• Timing

Page 12: Tony Walton BforB May 2015 Spotlight Presentation

Get

Mo

re F

rom

Yo

ur

Co

nn

ecti

on

s

Page 13: Tony Walton BforB May 2015 Spotlight Presentation

Data Drivenprogress in an activity is compelled by data, rather than by intuition or personal experience.

….involves extracting useful information from within and without a company

Page 14: Tony Walton BforB May 2015 Spotlight Presentation

Monitor Performance

Social Listening

find potential leads

know your competition

review strategy

(who is looking at them?)

what? when?

Page 15: Tony Walton BforB May 2015 Spotlight Presentation

Being Data Driven isn’t difficult

Increase leads

Improve strategy

Make reliable, well-informed decisions

Page 16: Tony Walton BforB May 2015 Spotlight Presentation

Social

Media

Manager &

Strategist

Page 17: Tony Walton BforB May 2015 Spotlight Presentation

#ConnectingToWinBiz

Thursday 11 June 10.00am - 2.00pm

Wednesday 18 June 10.00am - 12.30pm

"How to use Social Media when you don’t have time and a big budget!"

"How to DO MORE with your Social Media WITH LESS time!"

with JAZ GREER

#DoMoreWithLess

Page 18: Tony Walton BforB May 2015 Spotlight Presentation

#ConnectingToWinBiz

Thursday 11 June 10.00am - 2.00pm

"How to use Social Media when you don’t have time and a big budget!"

#DoMoreWithLess

Wednesday 18 June 10.00am - 12.30pm

"How to DO MORE with your Social Media WITH LESS time!"

with JAZ GREER