Research into target audience

Research into target audience

Research into target audience

How old are you?

7 people out of my survey were aged 16-18 and only 6 were 19-20.

This would then mean that my articles cant all be based on activities such as clubbing as some arent old enough yet. Therefore, I must include articles that would be suitable for 16 year olds to read and partake in the activities.

What is your gender?

9 people who answered my survey were female but there were also some males as well. As a result, I would like to make my magazine for both genders. However, due to the larger number of females I may include specific articles for them and some for men.

Are you familiar with EDM?

9 people answered yes to this question which means that my magazine would appeal to a large number of people. However, only 4 people answered no. For this, Im going to add some sections informing new comers about the genre and lifestyle as this may attract more people into buying my magazine.

How many artists do you know?

The majority of people only know 0-2 artists which shows me that I need to include a variety of people in my magazine and inform the readers about them. The magazine itself would be based on informing readers about DJs and other gigs so that they become familiar with the EDM genre.

What would attract you in a music magazine?

6 people said that the free gifts would attract them the most in a music magazine. This tells me that in my magazine I should include a free gift such as a free CD as this attracts more people.

How much would you be willing to spend on a music magazine?

Nearly everyone answered 1-2 which shows that people dont like spending a lot if money on magazines. Therefore, I will have my magazine within this price range.

Have you ever been clubbing?

It is almost an equal split between who has and hasnt gone clubbing. Since my target audience is 16-18 year olds Im not going to focus on articles to do with clubs too much. I may include some so that the older teenagers can read them.

Do you still go clubbing?

Half the people who answered the question said they still go clubbing. This tells me that I could include articles on new clubs and upcoming gigs as this would appeal to those who still go clubbing and are 18. However, for the other half I could include things that act as an alternative, such as a house party (with parents supervision).

How often do you go clubbing?

Those who answered yes to the previous question mostly go clubbing once a week. This shows that they know a variety of clubs and that they are familiar with what happens and the best places to go. However, 5 out of 11 people said that they never go clubbing. This also reinforces the fact that I shouldnt include many articles on clubbing and focus on alternatives instead.

conclusion

So far, with the research I have done:

My target audience is aged 16-18 and are male and female.

They are familiar with the genre but only know a small amount of artists.

They are attracted to the free gifts in magazines and wouldnt pay a lot of money to buy one.

Some previously gone clubbing and still do. However most of them havent been clubbing before.

Those who still do go clubbing mainly go either once a week or once a month.

From my research:

I have gathered ideas on what I should and shouldnt put in my magazine:

Should:

Free gift (most likely a CD)

General articles (for example, a top 20 artists article. One or two articles on clubbing for those that are older)

Relevant and appropriate content specifically for the minimum age of 16.

Shouldnt

Include too many new names as people would be very unfamiliar.

Too club focused.

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Research into target audience

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