Red Hot Techie Peppers Apps4good

By Aaliyah, Paige, Olivia and Toni

Our Team!!

Toni

Our Designer

Aaliyah

The Techy One

Olivia

The Brains

Paige

The Creative One

Our Team

Our team is made up of four Year 8 students, Paige, the ideas girl, Aaliyah, the techie, Olivia, who does a bit of everything and is the brains behind the app, and Toni the designer.

Who, what, where, when and why?

⦿ Our app is aimed at teenage girls ⦿ People that are not always up to date on

fashion ⦿ Mainly in the mornings or evenings depending

on when the user needs fashion advice ⦿ At their house ⦿ If the user wanted to know about the latest

trends, celebrity fashion or were going somewhere and needed some advice.

Our App - #Trendi⦿ Sick of your parents remodelling your wardrobe? ⦿ Well #Trendi is here to save the day! We give up to date fashion

advice for all you girls who need a quick fashion fix. We’ll send weekly updates straight to your phone and make sure you’re never behind on the latest trends again.

⦿ But that’s not all! ⦿ Not everyone has a wardrobe planned to make you look like a

fashion god all the time, us on the other hand, are the solution to all your style spills! We’ll provide you with a list of events and all you have to do is choose one…And we do the rest! We’ll pick a fashionable outfit for you and if you enter your postcode, we can tell you where to get your new style and how much it is! Fantastic!

• We are a unique app, designed only to make you the most stylish on the block!

• Why should you take the time to install our app? Well this app is run by teens, for teens, so you know you’ll never have to deal with that pair of jeans…with that hideous top… ever again. We’ll keep you informed on everything that’s going on in the fashion world. But don’t freak out! There’s more! Our app is the easiest way to access ALL of the trending stores and brands, and buy the clothes you crave with a simple tap on a button.

• You’ll never have to rush to the shop to buy the last fashion magazine from that irritating newsagent ever again thanks to #Trendi! We put all of our tips and news into the layout of a magazine so you can read the fashion gossip on the comfort of your phone!

• No matter how you dress, and how trendy you really are, #Trendi is an app for every girl, your parents might not understand the latest fashion, but we certainly do! Click that install button right now and you’ll never say “What do I wear?!” ever again!

Stuck on what to wear?

This is the question that will draw people into our app because many teenage girls suffer from this problem and lots of teens would love an app that could help with this.

The fashion world gets bigger and bigger every day, and teens are under

more pressure to look good and have the latest things, but at a reasonable price.

Mini Elevator pitch⦿ Here is our elevator pitch it was recorded a while ago

and many more ideas have been put towards the app since recording, this is definitely not all we have to say!

Market Research When researching other fashion apps similar to ours we only found one app, it was Shake outfit pro, a fashion app where you took pictures of your own clothes and it chose an outfit for you. !However, our app is very different as it gives you the option of choosing events or moods (this will then come up with fashion ideas for you). It will also have links to local shops (so you can order the items) and will comb one fashion tips and hints (combining clothes buying and fashion magazine together)

Our apps core feature are: !1. The ability to choose clothes based on events and mood (making it bespoke to you) !2. Link to local shops where you can buy your items (using gps to find you local stores) !3. Video uploads of fashion ideas and tips that are related to your outfit (again making it personal to the user)

MVP of our app

User ProfilesWhen doing our reach we asked a number of students some basf questions to build a profile of who our users will be, these are the results of those user profile surveys.

Based on this feedback we designed the app.

Our App design This is what the app will look like, the arrows show the flow of the app.

Presentation

⦿ We have already thought about presentation of our app

⦿ It will be laid out in the style of a magazine

⦿ And very easy to navigate around

⦿ We have drawn up a few ideas already

We feel that our app would be fairly easy to create and design as most of the capabilities within it already exist. The app itself would require the following: !Location of the user to identify nearest shops (via gps) Image of the user (via the video camera which is then uploaded) Basic information about the user, height, age etc.. (to ensure that the app was bespoke)

Data, Feasibility, content

We have chosen to market our app by using a TV advert, wrote and perform by our team. Our advertisement will appear on teens TV shows from 3-7pm. !We will also advertise our app in fashion magazines and put in a barcode you can scan to download our app. !The third way we will promote our app is with posters with barcodes on them (a link to our app) posted in bus shelters, outside cinemas, and in fashion stores and places where teen girls are most likely to be.

Marketing of the app

Based on feedback (surveys and interviews with users) were willing to pay for the app. They initially wanted to pay anywhere between 69p to 1.50. However, they were willing to pay more depending on the quality of advice within the app and if they used any of the ideas or suggestions !Therefore we decided that benefitting parities and users would support the app. !The parties that we feel would be willing to pay would be (apart from the users): !Fashion shops (both local and high street) to help to promote their business Fashion magazines Local hairdressers and stylists !We feel that this model would be the best one to use as it would benefit local businesses.

Business Plan of the app