Readership profile
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Media Information Vie Musique
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Transcript of Readership profile
Media Information
Vie Musique
Key Facts …
Price …………………………………….. £2.00 Male/Female…………………………..58%-42%Frequency……………………………..Weekly Average Age……………………………………21Circulation…………………………….25,163 Target Market………………………………..15-30Launch Date…………………………02/07/11 Genre………………………………Pop Rock/Rock/Indie
« Vie Musique » ( which means « Live Music » is a new and innovative magazine. Focusing on the Rock genre, it devotes its pages to the new European bands especially in England and France. This mix of culture makes « Vie Musique » be unique and forerunner among the other magazines.
Musical Readers …
87 % listen to music everyday62 % have over 400 songs on their MP3 players49 % can play an instrument, and 52 % of them can play the guitar91 % consider music to be an important part of their life
Technological Readers …
96 % of readers have a Facebook account43 % of readers write a blog 71 % of readers listen to music on Youtube92 % of readers use social networking sites to talk with their friends and meet new ones.69 % of readers have an Ipod or an Iphone
Concert Readers …
89 % of readers have been to a gig 75 % of them have been to a festival92 % prefer live music21 % of readers have performed in front of a crowd
