n Compared to the U.S. population, Waterway Guide buyers are 7 times more likely to have incomes of $100,000 to $250,000 and 24 times more likely to have incomes exceeding $250,000

n 9 out of 10 Waterway Guide users boat with a spouse or a partner

n Almost half (46%) used Waterway Guide on their boat within the last month

n Almost half (45%) used Waterway Guide off their boat within the last month

n 80% of Waterway Guide users reference their guide everyday they are on their boat

n 70% of Waterway Guide users read our newsletter every week

n 40% of Waterway Guide users own boats that range from 41-60 feet

n 54% of Waterway Guide users own boats that range from 21 – 40 feet

n Almost 2/3 (60%) of Waterway Guide users own more than 1 boat

n Almost half (47%) of Waterway Guide users say they will purchase a boat in the future

n 26% of Waterway Guide users plan to make a boat purchase within the next 2 years

n Waterway Guide users are 9 times more likely than other boaters to own a vacation home or investment property

n The average reader spends 71 days per year boating, and 36 nights per year in a marina

n 76% engage in overnight and weekend cruising

n 57% engage in extended cruising

n 72% pass along their waterway guide to family or friends

n Waterway Guide users spend an average of $11,300 on boating services and equipment annually Over

READERSHIP PROFILE

Since 1947, boaters have trusted Waterway Guide to assist in making their cruising decisions. Waterway Guide is the cruiser’s choice for information on navigation, marinas, anchorages and cruiser’s attractions along the way.

www.WaterwayGuide.com

Waterway Guide is America’s most trusted and respected resource for cruising boaters

A VOICE FOR THE INDUSTRY

Over

n Waterway Guide print publications are annually updated by collecting relevant content from a staff of on-the-water cruising editors, crowd-sourced content from our digital products, marinas, and a network built on 70 years of being in and around the waterways. We then have an in-house staff of editors that collects, verifies and publishes only the relevant content so the captain can make sound decisions for safe and easier travel.

n Waterway Guide provides current, detailed information on over 4,000 marinas and boating-related businesses and 2,000 anchorages along the way, with charts showing the location of each facility to guide your customers safely to you.

n Waterway Guide offers mile-by-mile navigation with highlighted alerts and cautions.

n Waterway Guide features spectacular full-color aerial photographs of major waterways, ports and harbors.

n Waterway Guide is clearly and logically organized, color-coded and spiral-bound for quick and easy reference on the helm for mile-by-mile on the water navigation editorial.

Active boaters depend on Waterway Guide for accurate information!

www.WaterwayGuide.com

“If you plan on cruising anywhere along the East Coast, Great

Lakes, and/or Bahamas, then don’t leave the dock without

one - or all - of these; they’re the most comprehensive cruising

guides I have ever used. The Waterway Guide was my best friend,

both in good times and bad, during a recent cruise I did along

Chesapeake Bay.” — POWER & MOTORYACHT

Click here to see what has to say about Waterway Guide