PROFILE - WDV€¦ · PROFILE 2019 ABENTEUER UND REISEN FACTS AND FIGURES READERSHIP “ABENTEUER...
Transcript of PROFILE - WDV€¦ · PROFILE 2019 ABENTEUER UND REISEN FACTS AND FIGURES READERSHIP “ABENTEUER...
PROFILE2019
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3.2018Winter-ActionPer SUP-Boardzum NordkapUtah
Naturwunder undNationalparks
SchweizSelbstversuchHöhlenabenteuer
GrenadaDas etwas andereKaribik-Erlebnis
Manchester…statt London. Dielässige Alternative
IndienKolkata, ein Tippfür Entdecker
TITELSTORYABU DHABIGlamour-Architektur und
Selfdrive durch die Wüste
DEUTSCHLAND 6 €ÖSTERREICH 6,80 €
SCHWEIZ 9,90 SfRITALIEN 7,90 €SpANIEN 7,90 €BENELUx 7,00 €
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FinnlandInselparadies fürden Sommerurlaub
Lifestyle-ExtraDie aufregendstenSpas der WeltSri LankaDie perfekte Einsteigerreise
Kanada Cruise: St.-Lorenz-Strom bis QuébecGardaseeMehrtagestour mitdem SUP-Board
Detroit …statt Chicago. Eineechte Entdeckung!
TITELSTORYCOSTA RICADschungel, Vulkane, Strände.Eine echte Naturschönheit!
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PROFILE 2019 ABENTEUER UND REISEN
MAGAZINE CONCEPT FOR THE PERFECT HOLIDAY “ABENTEUER UND REISEN” is Germany’s biggest travel magazine and focuses specifically on long-distance travel, city breaks, lifestyle and outdoor. The magazine comes out ten times a year and contains lots of big travel reports from all over the world. Our reporters go everywhere, from Alaska to New Zealand, from the Arctic to Zanzibar.As an authentic documenter of genuine experiences, we want to enable people to witness the adventure of travel and we avoid presenting unattainable, utopian holidays. From thrilling trekking tours, to the world’s most beautiful beaches, to unknown cities and regions – our reports are always honest, always authentic. We also grapple with the problem of overtourism in overcrowded travel destinations. Our research is up-to-the-minute, our journalists are diligent and we consider ourselves defenders of the ‘culture of travel’.
Regards, Peter Pfänder
Peter Pfänder, Editor-in-Chief
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ABENTEUER
Alles am FlussMADE IN THE ALPS
Neuseeland
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Neuseeland
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Bahamas
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Meer-Schwein: Was macht die Sau imWasser? Auflösung folgt …
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Exumas: Über 300 Inseln, Leguane,Hunderte Strände und Taucherparadies
PROFILE 2019 ABENTEUER UND REISEN
A SUCCESS STORY We’re 2019’s best travel publication
At ITB Berlin 2019, the best travel publications of the year were announced for the third time. As in 2018, ABENTEUER UND REISEN took first place with 49 points, a clear 14 points ahead of our competitors “Geo Saison” and “FAS”, 18 points ahead of “Süddeutsche Zeitung” and 21 points ahead of “FAZ”. 172 journalists and PR experts voted for the renowned ranking, which is produced by the agency that publishes the press manuals “Touristik PR” and “Touristik Medien”. A total of almost 600 travel and tourism publications across the DACH region were up for voting. The points were awarded primarily for media relevance, thematic quality and journalistic implementation – and for the simple pleasure of reading.
Medium/publication Total 1. ABENTEUER UND REISEN 49
2. Frankfurter Allgemeine Sonntagszeitung 35
3. Geo Saison 35
4. Süddeutsche Zeitung 31
5. Frankfurter Allgemeine Zeitung 28
6. Stuttgarter Nachrichten/Stuttgarter Zeitung 26
7. Touristik Aktuell 22
8. Badische Neueste Nachrichten 19
9. Brigitte 17
10. Fvw 15
Success through quality – our success is based on journalistic expertise and unusually high-quality images. “ABENTEUER UND REISEN” offers a wide range of journalistic travel themes spanning the globe. Our useful reporting is always based around the reader.
Exclusive target group – “ABENTEUER UND REISEN” inspires our readers to forge new travel plans. Our exclusive target group of readers are enthusiastic travellers and represent the perfect setting for your advertising. Our readers are individual travellers who are not confined to any season and love to travel all year round.
“ABENTEUER UND REISEN” is your partner for customised, networked marketing concepts –“ABENTEUER UND REISEN” is the ideal platform for innovative ideas. We offer creative, unusual solutions for your marketing content. Take advantage of the benefits of our cross- media concepts.
www.abenteuer-reisen.de The “ABENTEUER UND REISEN” website is divided into TRAVEL, HOTELS and LIFE-STYLE, offering an entertaining overview of the themes in the printed edition. The website is configured for any device – smartphone, tablet or computer. Our DAS MAGAZIN section offers reading samples and a doorway to the latest edition at the news stand.
Media data available online: abenteuer-reisen.de/mediadaten/
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Italien
Chicago
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In der vorigen Ausgabe haben wir allen, die stark besuchte Metropolen meiden, Detroit als
spannende Alternative zu Chicago ans Herz gelegt.
Wer aber nicht unter Besuchermassen-Intoleranz leidet,
wird die „Windy City“ lieben – und bei Weitem nicht nur Architektur-
und Kulturfreunde. Unser Tipp: Raus aus dem Loop District
und ab nach Wicker Park, Pilsen, Northside, Fulton
Market, West Loop und ins Ukrainian Village
Italien
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1 | Der Golf von Policastro bei San Nicola Arcella am Tyrrhenischen Meer mit seiner zerklüfteten Küste
2 | Der holt jeden raus – Bademeister mit Gottvertrauen amStadtstrand von Tropea
3 | Im alten Fischerhafen Borgo Marinaio von Pizzo4 | Sonnenbad zu Füßen der Stauferburg Roseto Capo Spulico
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PROFILE 2019 ABENTEUER UND REISEN
FACTS AND FIGURES READERSHIP “ABENTEUER UND REISEN” readers are travel experts • 48 % of “ABENTEUER UND REISEN” readers have travelled more than once in the past 12 months (Index 176)• 51 % travelled by plane in the past 12 months (Index 155)• 18 % have a very broad horizon of holidays and travel expertise (Index 163)
“ABENTEUER UND REISEN” readers travel the world• 38 % prefer study and cultural travel (Index 165)• 10 % went on a long-distance journey in the past 12 months (Index 172)
“ABENTEUER UND REISEN” readers are frequent travellers who love luxury • 30 % enjoy staying in top hotels (Index 265)• 25 % are luxury-oriented consumers (Index 205)• 66 % believe it is important to get to know other countries and cultures (Index 163)
MEDIA DATAABENTEUER UND REISENFounded 1980
Copy price € 6
Published 10 x annually
Net paid circulation 52.826 (IVW 3/18)
Paid subcriptions 10.984 (IVW 3/18)
Magazine size 210 x 280 mm
Advertisement rate* full page: 13.100 EUR
Coverage** 470,000 readers
*Rate card no. 32 valid from 01.01.2019, ** AWA 2018
abenteuer-reisen.deAd impressions approx. 70,000
Page impressions* 104,230
Visits* 55,223
Source: *Matomo, November 2018
The offer is aimed exclusively at entrepreneurs and public institutions.
The prices specified in the rate card are net and subject to the respective statutory value added teax.
CONTACT
wdv GmbH & Co. OHGAnzeigenabteilungABENTEUER UND REISENSiemensstraße 661352 Bad Homburg
Phone: +49 (0)6172 670-853/-854 Fax: +49 (0)6172 [email protected]
You will find the latest information about the publisher and other wdv advertisers at www.wdv.de
Nielsen 1, 5, 6 and 7 mn-medienc/o sellmedia groupMartina NadolnyStefanie ReefschlägerKieler Straße 464 – 47022525 HamburgPhone: +49 (0)40 548876787Fax: +49 (0)40 [email protected]@mn-medien.de
Nielsen 2 and 3ava MedienVolker AndresGertrudenstraße 1655218 IngelheimPhone: +49 (0)6132 7164640Fax: +49 (0)6132 [email protected]
Nielsen 3b and 4Medienbüro MacariPetra MacariParkstraße 27/Fasanenpark82008 UnterhachingPhone: +49 (0)89 582211Fax: +49 (0)89 [email protected]
Watches/jewellery, outdoorNielsen 3b, 4 and CHKeller MediaChristian KellerPhone: +49 (0)162 2015013Fax: +33 [email protected]
Social demography ABENTEUER UND REISEN in % Index* = 100
SexMale 54,3Female 45,7
Age14 – 17 years 2,218 – 24 years 6,825 – 39 years 22,540 – 49 years 17,950 – 59 years 22,860 years and older 27,7
EducationUniversity 28,6
Household Netincome€ 3,000 and more 60,7€ 3,500 and more 49,7€ 4,000 and more 37,4€ 5,000 and more 20,9€ 6,000 and more 9,2€ 7,000 and more 3,0
Source: AWA 2018
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