Rawnet Lightning Talk - 'Webs of Influence: The Psychology of Online Persuasion'
Rawnet Lightning Talk - 'Why Content Marketing Sucks' (Pecha Kucha)
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PECHA KUCHA 20 SLIDES 20 SECONDS
Transcript of Rawnet Lightning Talk - 'Why Content Marketing Sucks' (Pecha Kucha)
PECHAKUCHA
20 SLIDES20 SECONDS
WHY CONTENTMARKETING SUCKS!
CONTENT MARKETING
THE MARKETING AND BUSINESS PROCESSFOR CREATING AND DISTRIBUTING
RELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE A
CLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE
OF DRIVING PROFITABLE CUSTOMERACTION.
NOTHING NEW
WHAT CHANGED
NEW CHANNELS ANDDISTRIBUTION
DISCLAIMER
THE PROBLEM
OVERLOAD
JUST SHUT THE FUCK UP
JUST SHUT THE FUCK UP
PLEASE - LESS BULLSHIT
WE ARE THE MARKETING
MATRIX TYPES
AUDIENCE
NOT COMPLETELY USELESS
BE DIFFERENT
UNDERSTAND THE HOW JIGSAW
KNOW THEM...& BREAK THEM
ACCEPT - NOT ALL EQUAL
WHAT CAN WE DO
1. Understanding our audience’s world: their pains, pleasures, loves/hates,
desires and ambitions.
2. Review resources to see what can be repurposed to provide real value to
your audience.
3. Create a unique experience that has clients raving: feeling, inviting
friends, showing off, appearing significant.
4. Use channels and create mechanisms that would make it super easy to share
with friends.
OH AND EMBRACE THE NEW
