Why Content Marketing Sucks - A Pecha Kucha Presentation

22
PECHA KUCHA 20 SLIDES 20 SECONDS

Transcript of Why Content Marketing Sucks - A Pecha Kucha Presentation

Page 1: Why Content Marketing Sucks - A Pecha Kucha Presentation

PECHAKUCHA

20 SLIDES20 SECONDS

Page 2: Why Content Marketing Sucks - A Pecha Kucha Presentation

WHY CONTENTMARKETING SUCKS!

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CONTENT MARKETING

THE MARKETING AND BUSINESS PROCESSFOR CREATING AND DISTRIBUTING

RELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE A

CLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE

OF DRIVING PROFITABLE CUSTOMERACTION.

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NOTHING NEW

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WHAT CHANGED

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NEW CHANNELS ANDDISTRIBUTION

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DISCLAIMER

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THE PROBLEM

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OVERLOAD

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JUST SHUT THE FUCK UP

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JUST SHUT THE FUCK UP

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PLEASE - LESS BULLSHIT

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WE ARE THE MARKETING

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MATRIX TYPES

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AUDIENCE

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NOT COMPLETELY USELESS

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BE DIFFERENT

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UNDERSTAND THE HOW JIGSAW

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KNOW THEM...& BREAK THEM

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ACCEPT - NOT ALL EQUAL

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WHAT CAN WE DO

1. Understanding our audience’s world: their pains, pleasures, loves/hates,

desires and ambitions.

2. Review resources to see what can be repurposed to provide real value to

your audience.

3. Create a unique experience that has clients raving: feeling, inviting

friends, showing off, appearing significant.

4. Use channels and create mechanisms that would make it super easy to share

with friends.

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OH AND EMBRACE THE NEW