Why Content Marketing Sucks - A Pecha Kucha Presentation
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Transcript of Why Content Marketing Sucks - A Pecha Kucha Presentation
PECHAKUCHA
20 SLIDES20 SECONDS
WHY CONTENTMARKETING SUCKS!
CONTENT MARKETING
THE MARKETING AND BUSINESS PROCESSFOR CREATING AND DISTRIBUTING
RELEVANT AND VALUABLE CONTENT TOATTRACT, ACQUIRE, AND ENGAGE A
CLEARLY DEFINED AND UNDERSTOODTARGET AUDIENCE – WITH THE OBJECTIVE
OF DRIVING PROFITABLE CUSTOMERACTION.
NOTHING NEW
WHAT CHANGED
NEW CHANNELS ANDDISTRIBUTION
DISCLAIMER
THE PROBLEM
OVERLOAD
JUST SHUT THE FUCK UP
JUST SHUT THE FUCK UP
PLEASE - LESS BULLSHIT
WE ARE THE MARKETING
MATRIX TYPES
AUDIENCE
NOT COMPLETELY USELESS
BE DIFFERENT
UNDERSTAND THE HOW JIGSAW
KNOW THEM...& BREAK THEM
ACCEPT - NOT ALL EQUAL
WHAT CAN WE DO
1. Understanding our audience’s world: their pains, pleasures, loves/hates,
desires and ambitions.
2. Review resources to see what can be repurposed to provide real value to
your audience.
3. Create a unique experience that has clients raving: feeling, inviting
friends, showing off, appearing significant.
4. Use channels and create mechanisms that would make it super easy to share
with friends.
OH AND EMBRACE THE NEW