Raconteur Magazine Launch
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Transcript of Raconteur Magazine Launch
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M A G A Z I N E L A U N C H S U M M A R Y
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M A G A Z I N E
Warren Street
Euston
Farringdon
Old Street
Green Park
Victoria
Cannon Street
OxfordCircus
BondStreet
Westminster
TottenhamCourt Road
CharingCross
Holborn
Monument
Moorgate
Leicester Square
London Bridge
St. Pauls
Covent Garden
LiverpoolStreet
Bank
Kings CrossSt. Pancras
Waterloo
Embankment
2
2
2
Knightsbridge
SloaneSquare
SouthKensington
High StreetKensington
AT SELECTED LONDON UNDERGROUND STATIONS
DISTRIBUTION
80,000COPIES HAND DISTRIBUTED
* Size of circle represents distribution supply
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Readers and distributors at Liverpool Street underground station, London
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M A G A Z I N E
MONITORED FREE DISTRIBUTION
DISTRIBUTION
UK golf clubs2,000
First & business class airline lounges & gate services
20,500Gyms & health clubs4,000
Hotels - UK nationwide5,000
Cruise ship terminals5,000
Members clubs & private jet centres
500
Eurotunnel1,000
Corporate offices, luxury apartments & universities
10,000
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M A G A Z I N E
MONITORED FREE DISTRIBUTION
DISTRIBUTION
First & business class airline lounges & gate services
20,500
American Airlines Admirals & Flagship lounges
British Airways, Gatwick
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M A G A Z I N E
Corporate offices, luxury apartments & universities
10,000
DISTRIBUTION
155 Bishopsgate5 Appold StreetBarclays, Canary Wharf
MONITORED FREE DISTRIBUTION
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M A G A Z I N E
5* Hotels - UK nationwide5,000
DISTRIBUTION
The Ritz Athenaeum HotelCourthouse HotelSheraton Park Lane
MONITORED FREE DISTRIBUTION
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M A G A Z I N E
INDEPENDENT READER SURVEY BY DJS RESEARCH
AUDIENCE
Source: Independent survey conducted by DJS Research. Sample of 201 readers on 31/3/2016
M A LEFEM A LE
36%
64%
TAKE 4+ BUSINESS TRIPS PER YEAR32.9%
1 8-24 25 -3 4 35 -4 4 4 5 -5 4 5 5 -6 4 65 -74
40
50
30
20
10
0
63.2%AGED 25-44
12%
39%
24%16%
5% 3% 44.3% 60k+ANNUAL INCOME
86.9%UNIVERSITY
DEGREE+
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M A G A Z I N E
BUSINESS LEADERS ON SOCIAL MEDIA
FEEDBACK
IAN McNICOL General Secretary of the Labour Party
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M A G A Z I N E
BUSINESS LEADERS ON SOCIAL MEDIA
FEEDBACK
NICK BLUNDEN Managing Director at The Economist
STEVE GOODMAN Managing Director print trading at GroupM
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M A G A Z I N E
READER COMMENTS ON SOCIAL MEDIA
FEEDBACK
JODIE WATLING Associate Director - Client Services at Menzies Wealth Management
MARINA FELIPPE Senior Insight Executive, Brand Insight at BBC
DIV YA KOHLI Former Journalist in The Guardian newspaper
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M A G A Z I N E
READER COMMENTS ON SOCIAL MEDIA
FEEDBACK