Raconteur Magazine Launch

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MAGAZINE LAUNCH SUMMARY

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  • M A G A Z I N E L A U N C H S U M M A R Y

  • M A G A Z I N E

    Warren Street

    Euston

    Farringdon

    Old Street

    Green Park

    Victoria

    Cannon Street

    OxfordCircus

    BondStreet

    Westminster

    TottenhamCourt Road

    CharingCross

    Holborn

    Monument

    Moorgate

    Leicester Square

    London Bridge

    St. Pauls

    Covent Garden

    LiverpoolStreet

    Bank

    Kings CrossSt. Pancras

    Waterloo

    Embankment

    2

    2

    2

    Knightsbridge

    SloaneSquare

    SouthKensington

    High StreetKensington

    AT SELECTED LONDON UNDERGROUND STATIONS

    DISTRIBUTION

    80,000COPIES HAND DISTRIBUTED

    * Size of circle represents distribution supply

  • Readers and distributors at Liverpool Street underground station, London

  • M A G A Z I N E

    MONITORED FREE DISTRIBUTION

    DISTRIBUTION

    UK golf clubs2,000

    First & business class airline lounges & gate services

    20,500Gyms & health clubs4,000

    Hotels - UK nationwide5,000

    Cruise ship terminals5,000

    Members clubs & private jet centres

    500

    Eurotunnel1,000

    Corporate offices, luxury apartments & universities

    10,000

  • M A G A Z I N E

    MONITORED FREE DISTRIBUTION

    DISTRIBUTION

    First & business class airline lounges & gate services

    20,500

    American Airlines Admirals & Flagship lounges

    British Airways, Gatwick

  • M A G A Z I N E

    Corporate offices, luxury apartments & universities

    10,000

    DISTRIBUTION

    155 Bishopsgate5 Appold StreetBarclays, Canary Wharf

    MONITORED FREE DISTRIBUTION

  • M A G A Z I N E

    5* Hotels - UK nationwide5,000

    DISTRIBUTION

    The Ritz Athenaeum HotelCourthouse HotelSheraton Park Lane

    MONITORED FREE DISTRIBUTION

  • M A G A Z I N E

    INDEPENDENT READER SURVEY BY DJS RESEARCH

    AUDIENCE

    Source: Independent survey conducted by DJS Research. Sample of 201 readers on 31/3/2016

    M A LEFEM A LE

    36%

    64%

    TAKE 4+ BUSINESS TRIPS PER YEAR32.9%

    1 8-24 25 -3 4 35 -4 4 4 5 -5 4 5 5 -6 4 65 -74

    40

    50

    30

    20

    10

    0

    63.2%AGED 25-44

    12%

    39%

    24%16%

    5% 3% 44.3% 60k+ANNUAL INCOME

    86.9%UNIVERSITY

    DEGREE+

  • M A G A Z I N E

    BUSINESS LEADERS ON SOCIAL MEDIA

    FEEDBACK

    IAN McNICOL General Secretary of the Labour Party

  • M A G A Z I N E

    BUSINESS LEADERS ON SOCIAL MEDIA

    FEEDBACK

    NICK BLUNDEN Managing Director at The Economist

    STEVE GOODMAN Managing Director print trading at GroupM

  • M A G A Z I N E

    READER COMMENTS ON SOCIAL MEDIA

    FEEDBACK

    JODIE WATLING Associate Director - Client Services at Menzies Wealth Management

    MARINA FELIPPE Senior Insight Executive, Brand Insight at BBC

    DIV YA KOHLI Former Journalist in The Guardian newspaper

  • M A G A Z I N E

    READER COMMENTS ON SOCIAL MEDIA

    FEEDBACK