Product Brochure: UAE B2C E-Commerce Market 2016

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UAE B2C E-COMMERCE MARKET 2016 PUBLICATION DATE: APRIL 2016

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

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UAE B2C E-Commerce Market 2016

Market Report

B2C E-Commerce

Middle East

UAE

English

PDF & PowerPoint

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QUESTIONS

ANSWERED

IN THIS REPORT

What are the key characteristics of the B2C E-Commerce market in the UAE?

How does the UAE compare to other countries in its region regarding online retailing?

What do online shoppers in the UAE buy and how do they pay?

What are the main growth drivers and challenges to Internet retail development in the UAE?

Who are the main B2C E-Commerce market players in the UAE?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

UAE B2C E-COMMERCE MARKET 2016

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UAE LEADS B2C E-COMMERCE IN THE MIDDLE EAST DESPITE THE SMALL POPULATION

B2C E-Commerce is a fast growing segment of the retail market in the United Arab

Emirates (UAE), a new report by yStats.com reveals. Driven by high Internet penetration, growing

smartphone ownership and increasing consumer demand, online retailing in the UAE is predicted

to grow at double-digit rates over the next five years. In spite of the country’s 9-million population

being only ninth largest in the Middle East and North Africa, B2C E-Commerce sales in the UAE

are the highest in the region and are predicted to remain as such for the near future.

The UAE had one of the highest Internet, mobile phone and smartphone penetration rates

across the Middle East and Africa in 2015. The spread of Internet-enabled mobile devices

especially contributes to the growth of the mobile shopping market in the UAE, as yStats.com’s

report shows. As of early 2015, mobile phone was used by a larger share of Internet users than

any other device to connect to the web. As a result, M-Commerce’s share of online retail in the

UAE more than doubled in two years to 2015. Another significant trend is the development of

cross-border E-Commerce. The UAE had one of the highest shares worldwide of online shoppers

who make purchases exclusively from websites outside their country.

Nevertheless, the online shopping market in the UAE is led by a local company. Based in

the UAE, Souq.com operates across a number of countries and holds a high double-digit share in

its domestic market. In early 2016, Souq.com raised USD 275 million of investment, to be used for

growing its marketplace further. Other local players, such as JadoPado and Awok.com which

started as online pure-play retailers are also switching to the marketplace model, as revealed in

yStats.com’s report. Overall, the Internet retailing market in the UAE is dominated by a handful of

large players, but their combined share has been shrinking as competition in the growing market

intensifies.


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MANAGEMENT SUMMARY

OVERVIEW AND INTERNATIONAL COMPARISONS

B2C E-Commerce Market Overview and International Comparisons, April 2016

Selected Socio-Economic Characteristics of the UAE, incl. Population, in millions, GDP, in USD billion, and GDP

per Capita, in USD, Compared to Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco,

Oman, Qatar, Saudi Arabia, Tunisia, 2014

E-Commerce Sales in the UAE, Compared to Egypt, Jordan, Kuwait, Lebanon, Saudi Arabia, in USD billion, 2014

& 2020f

Internet Penetration in the UAE, Compared to Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi

Arabia, UAE, Yemen, in % of Individuals, 2014

Internet Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and Total

for the Middle East and Africa, in millions and in % of Population, 2013 - 2019f

Mobile Phone Users and Penetration in the UAE, Compared to Egypt, Nigeria, Saudi Arabia, South Africa and

Total for the Middle East and Africa, in millions and in % of Population, 2013-2019f

Devices Used to Access the Internet in the UAE, Compared to Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia, in

% of Internet Users, March 2015

Share of Online Shoppers in the UAE Using a Smartphone to Shop Online, Compared to Egypt, Israel, Nigeria,

South Africa, and the Global Average, in %, 12 months to October 2015

Breakdown of Frequency of Cross-Border Online Shopping in the UAE, Compared to Israel, Kenya, Nigeria,

Saudi Arabia and South Africa, in % of Online Shoppers, April 2015

Breakdown of Payment Methods Used in Online Shopping in the UAE, Compared to Egypt, Jordan, Kuwait,

Lebanon, Saudi Arabia, in % of Online Shoppers, 2015e

TRENDS

Overview of B2C E-Commerce Trends, April 2016

Activities Carried Out via Mobile Internet, incl. “Online Shopping”, in % of Mobile Internet Users, 2014

Mobile Shopper Penetration, in % of Residents, Q2 2015

M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015

Breakdown of Online Spending by Device, in %, 12 Months to October 2015

Breakdown of Online Shopping Destinations, by Cross-Border and Domestic, in % of Online Shoppers, 12

Months to October 2015

Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 12 Months to October

2015

Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015

SALES & SHARES

E-Commerce Sales, in USD billion, by Comparative Estimates, 2014 - 2020f

B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2020f


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TABLE OF CONTENTS (1 OF 2)

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USERS & SHOPPERS

Internet Penetration, in % of Individuals, 2010 - 2014

Number of Internet Subscriptions, in thousands, 2012 - 2015

Activities Carried Out Online, incl. “Purchasing or Ordering Goods or Services”, in % of Internet Users, 2014

Online Shopper Penetration, in % of Individuals, Q2 2015

PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers, May 2015

PAYMENT

Online and Mobile Payment Trends and News about Players, H2 2015

Share of Online Shoppers Paying with Cash on Delivery, October 2015

DELIVERY

Share of Online Shoppers Who Collect their Online Purchase from Central Post Office or a Depot, in %, 2014

Share of Internet Users Who Never or Rarely Shop Online Due to Inconvenience of Delivery, in %, 2014

PLAYERS

B2C E-Commerce Players Overview, April 2016

Top 10 Brands in the UAE, incl. Two E-Commerce Companies, in % of Residents, 2015

Market Share of Top 3 B2C E-Commerce Companies, in %, 2014 & 2015

Top 2 E-Commerce Websites Purchased From, in % of Online Shoppers, Q1 2015

Top 10 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and UAE’s Share of

Website Visits, in %, March 2016

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TABLE OF CONTENTS (2 OF 2)

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REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS

Secondary Market Research

The reports are compiled based on secondary market

research. Secondary research is information gathered from

previously published sources. Our reports are solely based on

information and data acquired from national and international

statistical offices, industry and trade associations, business

reports, business and company databases, journals, company

registries, news portals and many other reliable sources. By using

various sources we ensure maximum objectivity for all obtained

data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to

ensure validity and reliability.

The source of information and its release date are

provided on every chart. It is possible that the information

contained in one chart is derived from several sources. If this is

the case, all sources are mentioned on the chart.

The reports include mainly data from the last 12 months

prior to the date of report publication. Exact publication dates are

mentioned in every chart.

Definitions

The reports take into account a broad definition of B2C

E-Commerce, which might include mobile commerce. As

definitions may vary among sources, exact definition used by the

source (if available) is included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts,

rankings, line graphs and tables. Every chart contains an Action

Title, which summarizes the main idea/finding of the chart and a

Subtitle,

which provides necessary information about the country, the

topic, units or measures of currency, and the applicable time

period(s) to which the data refers. With respect to rankings, it is

possible that the summation of all categories amounts to more

than 100%. In this case, multiple answers were possible, which is

noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the

following order: Cover page, preface, legal notice, methodology,

definitions, table of contents, management summary

(summarizing main information contained in each section of

report) and report content (divided into sections and chapters).

When available, we also include forecasts in our report content.

These forecasts are not our own; they are published by reliable

sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance

by using evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data

collection, for example the time of survey and number of people

surveyed, is provided in the form of a note. In some cases, the

note (also) contains additional information needed to fully

understand the contents of the respective data.

When providing information about amounts of money,

local currencies are most often used. When referencing currency

values in the Action Title, the EUR values are also provided in

brackets. The conversions are always made using the average

currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the

past 12 months is used.

METHODOLOGY OF OUR UAE B2C E-COMMERCE MARKET 2016 REPORT

Report Coverage

This report covers the B2C E-Commerce market in the

United Arab Emirates (UAE). It includes relevant information

about international comparisons, market trends, B2C E-

Commerce sales and shares, Internet users and shoppers,

products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the B2C E-

Commerce market and international comparisons, where the

relevant country is compared to other countries in the region in

terms of criteria relevant to B2C E-Commerce, such as sales and

Internet penetration.

Next, the “Trends” section includes an overview of

market trends, such as cross-border B2C E-Commerce, M-

Commerce and online comparison shopping.

The section “Sales & Shares” covers the development of

B2C E-Commerce sales and B2C E-Commerce’s share of total retail

sales.

In the “Users & Shoppers” section, information about

Internet penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading

product categories purchased online.

The next section, “Payment”, covers the payment

methods most used by online shoppers.

Furthermore, the “Delivery” section covers information

related to delivery in online shopping.

Finally, the “Players” section includes information about

the leading B2C E-Commerce companies, including rankings of the

top companies in terms of market share and the most visited

online shopping websites.


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UPCOMING RELATED REPORTS

Middle East And Africa Online Payment Methods: Full Year 2015 March 2016 € 950

Middle East B2C E-Commerce Market 2015 March 2015 € 1,950

MENA B2C E-Commerce Market 2015 March 2015 € 2,450

Turkey B2C E-Commerce Market 2016 April 2016 € 950

BRIC B2C E-Commerce Markets 2016 March 2016 € 1,950

Latin America B2C E-Commerce Market 2016 March 2016 € 1,950

Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950

CIS B2C E-Commerce Market 2015 January 2016 € 2,450

Russia B2C E-Commerce Market 2015 December 2015 € 950

North America B2C E-Commerce Market 2015 November 2015 € 950

Central Asia & Caucasus B2C E-Commerce Market 2015 November 2015 € 1,450

Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450

India B2C E-Commerce Market 2015 September 2015 € 950

Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950

Indonesia B2C E-Commerce Market 2015 August 2015 € 750

Global Online Payment Methods: Full Year 2015 February 2016 € 2,950

Global Cross-Border B2C E-Commerce 2015 August 2015 € 2,950

Global B2C E-Commerce Delivery 2015 October 2015 € 2,950

REPORT

PUBLICATION

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Saudi Arabia B2C E-Commerce Market 2016

Middle East B2C E-Commerce Market 2016

April 2016

April 2016

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Product Brochure: UAE B2C E-Commerce Market 2016

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