www.piligrimxxi.com

j o u r n e y a n d d i s c o v e r w o r l d t h r o u g h t i m e p o r t a l s

AAA

99% of historic monuments around the world have been destroyed. All historical events have disappeared without a trace in time.

We can only imagine, but impossible to see

The problem: time destroys

90% are dreamed of seeing the legendary places in the heyday

80% no satisfy only ruins

70% have boring from available information

60% feeling the frustrated

Tourists are attracted fun and entertainment

The problem: frustration

PiligrimXXI is like a time machine. It is an

augmented reality mobile application which

helps tourists see the past.

bored among the ruins? … turn on time machine!

Solution: the time machine

Product: mobile application

More than 60 000 users has got

a great and unique experience

entertainment

discovery

delight

Technology

Mission: create a platform that will manage the installation of an augmented reality

objects anywhere in the world using the hybrid technology markerless position with GIS

Digital Height Dates

GPS tracking

Image target

AR camera

Markerless

targeting

Gyro Control

Unity 3D Render

Geo info System

Digital Height Data

Data

Ba

se

3D model

3D model

3D model

Device User

exclude moving

interference alg.

Market

535 mln.incoming tourists annually

Europe180 mln.who used tablets

1,5 billiontourists annually worldwide

Our immediate aim

Daily 5k visitors per locationtraffic Generation.

70 locations in 3 years

Conversion Rate: From 0,5% for 4% paid downloads per location for 3 years

+5 %

VR with GPS anchor

Travel guides with AR Information feature

Markerless technology for ARreconstructions over wide areas

VR/AR SDK

Competition

WE ARE THE FIRST TO USE MARKERLESS AR ON LARGE AREAS!

Consumption patterns

Hey!

Seriously...

Competitors?

One of AR mobile apps

LOOKING FOR FUN

SUBSTITUTE

•Partnership with the tourism administrations of the regions;

•Integration with tourist services;

•Promotion in social media;

•Preset the application on mobile devices;

•Partnership with providers of mobile Internet;

•Sales through stores of mobile applications;;

Promotion channels

Business model (3-th year)

10 M PAID DOWNLOADS

$ 2.3 APPLICATION'S FEE

TOTAL 240 M VISITORS PER YEAR

70 PILIGRIM XXI LOCATIONS WORLDWIDE

$ 23 M

CO

NTR

AC

TS

$ 2 M $ 42 M

AD

VER

TISI

NG

B2G B2C B2B

Financial plan

P&L Year 2 Year 3 Year 4

Revenue $ 20 625 3 555 250 62 171 250

Gross margin $ 14 450 2 809 300 51 549 575

gross profit margin % 70,0% 79,0% 82,9%

Operation Profit $ (393750) 952925 45 926 450

operating margin % -1893% 27% 74%

Cash Flow Statement Year 1 Year 2 Year 3

Operation CF $ (358 875) 831 375 41 298 800

Investment CF $ 580 075 345 200 –

Financial CF $ 580 075 345 200 –

FCF $ 221 200 1 176 575 41 298 800

Investments

Required investments $ 925 275 580 075 345 200

Economic indicators

NPV 817251 >0

discount rate 30%

IRR 193%

>30

%

PI 2208% >1

PBP 1

The calculations of average conversion value at 1.5% within three years

Road map

2015 2016 2017 20182014

500K

paying users

70 AR parks

AR platform

mass market

AR platform

Creating

SDK AR

Exit Zone

Travel Market AR Brand Global Market AR Brand

We have

Pre-seed

investment

venture

funds

Round A

venture

funds

Round B

AR SDK

developers

The Global

vendors of

AR devices

Apr. 2015: One of the winners, the first Google Launchpad acceleration at Russia

Jan. 2015: Created operational prototype the technology for moving in augmented reality world

December 2014 Acceleration NUMA. Paris.

November 2014: Completed B2B deal to create AR park – mansion Altun, Russia

October 2014: Final Generation S, the Bortnik Fund Grant

October 2014: Partnership agreement with Epson

October 2014: Web Ready: III place, won the nomination Intel, LENTA.RU

August 2014: Highest rating (AAA) от Russian Startup Rating

July 2014: 60 000 users the Ludza Castle AR park

June 2014: Startup Village: won the nomination Sberbank Technology

May 2014: The Microsoft Seed Fund grant

April 2014: Completed B2G deal for the Ludza Castle AR park (Latvia)

April 2014: the Russian Startup Tour: St. Petersburg stage winner

Nov 2013: Pre-seed investment of FPPI

July 2013: Foundation

Milestones and achievements

Team

Maxim

DoroshenkoCTO

Ilia

KorguzalovFounder,

CEO

Diana

SorinaFounder,

CMO

Natalia

KirichenkoSales Director

Igor

RozhdestvenskyMentor

15+marketing and

branding

tourist market

publisher

entrepreneur

15 +history and

ethnography

tourist market

publisher

entrepreneur

8+software

development for

mobile platforms

10+Sales

B2B & B2C

20+PhD in Physics,

Theoretical &

mathematical

entrepreneur

Tatiana Chernikh – research & PR, Alex Vishniakov – developer, Stanislav Bayanov – 3D modeller

Resume

Requested investments 2014-15: $750k

Investment aim 2015:

Install 30 locations per year and 1.6 m paid downloads

Revenue after investment:

2nd year: $3,8М3rd year: $67М

We have:• 60 000 users for 6 mons on our first AR Park – the Ludza Castle• Pre-seed investments we had $170K• Microsoft Seed Fund Grant• 6 B2B2G deal worth $ 110 K• 2 locations coming soon on B2C market

St. Petersburg +79119117968

Tallinn +3725072526

www.piligrimxxi.com

info@piligrimxxi.com

Contacts