Enrich life with Augmented Reality – UI of the Future Sudhanshu Kapoor – metaio GmbH 21.06.2012, Taipei

• The Only dedicated AR provider to serve the complete AR value chain

• Very strong Patent & IP Portfolio

• 12 years experience in professional AR development

• 85+ people working in Germany (HQ) and the USA

• 500+ B2B customers worldwide

• Most advanced AR toolkit “metaio SDK” for developers

• Most advanced AR consumer platform “junaio”

• More than 10,000 active developers across the world

WHO ARE WE?

2

First things First… Breakfast

On the way to pick up the car…

The Drive to work…

metaio Confidential

Hard luck, your car breaks down..

AR Heads up Display

So, What is Augmented Reality?

z

Reality Augmented Reality Virtual Reality

• By definition, Augmented Reality means augmenting the real world with digital information

• AR s potential has been succesfully realized in numerous domains such as mobile, web, PC, industrial, automobile, medical, millitary....

• Gartner mentioned „Augmented Reality“ as one of the disruptive technologies of our times

Our Vision

Making the Digital a Natural Experience

• All Digital should be easily accessible via the real world – simple, robust and touchable

Two major trends are emerging:

• Reality becomes more and more digitally enhanced

(ie. digital signage/ digital POS systems/ shopping….)

• The Digital World tries to become more natural again (i.e. success of the iPhone/ Multitouch/

Kindle… )

• By 2014, Every Smartphone will have Augmented Reality!!

real

world

virtual

world

Reality-Virtuality-Continuum

Augmented

Reality

metaio Confidential 9

Reality of Augmented Reality

10 0.0

500.0

1000.0

1500.0

2000.0

2500.0

3000.0

3500.0

2010 2011 2012 2013 2014 2015 2016

(US

$ M

illio

ns)

Mobile, In-App Advertising

Mobile, In App Purchase

Mobile, Paid Applications

Handheld AR Games

Source: ABI Research Mobile Augmented Reality

http://www.abiresearch.com/press/3614

Huge interest among users

Huge market potential

Where do we stand right now?

11

LEGO Digital Box (Point of Sale)

• Installed in all LEGO brand stores

worldwide

• Let consumers view the virtually

constructed and fully animated

LEGO product by holding the

package up to the DIGITAL BOX

• Higher brand experience and sales

per customer

http://www.youtube.com/watch?v=lGESjR1nbg8

See how this works the LEGO store! 12

Useful Augmented Reality

http://www.youtube.com/watch?v=DMg4UUCaQdw

Augmented Reality Apps Everywhere

http://www.youtube.com/watch?v=-24ySXEMq1U&feature=player_profilepage

Usefulness =

Great Content +

Great Technology

Adoption of Mobile AR is Driven by

Customers include:

• Axel Springer, Gruner + Jahr,

• Burda, Süddeutscher Verlag…

More than 10 million copies of AR

enhanced magazines are printed

every month in Germany!! How Germany’s most popular science magazine is using AR!

http://www.youtube.com/weltderwunderadsales#p/f/3/KZS1Q3I0a9Q

AR Enhanced Print Media (Mobile AR)

metaio Creator

http://www.youtube.com/watch?v=gVulEbDd59I

• Innovative interface

• Fun interactions

• Intuitive experience

• Instant access

• Flexible channel design

The most Intuitive mobile AR browser

18 “junaio - the first AR browser with JavaScript and HTML5 enabling gaming mechanics and a whole

new level of interactivity.”

“junaio is fast, responsive and feels ‘light on the hands’. Point, slide and it’s there.”

junaio 4.0, Launching in

end-of-June!!

Usefulness =

Great Content +

Great Technology

Adoption of Mobile AR is Driven by

• Visit us at our booth to explore our Augmented City

Taking the Augmented City Outdoors

AR Food Chain

Hardware AR Devices

Software AR Applications

Content AR Usage

Users AR Monetization

Thank you for your Attention

22

Visit us on insideAR 2012 on 1st and 2nd October in Munich

October 1-2

Munich, Germany

info@metaio.com

www.metaio.com

Phone (EMEA): +49-89-5480-198-0

Phone (US): +1-415-814-3376

http://www.youtube.com/user/metaioAR

http://www.flickr.com/photos/metaio/

http://augmentedblog.wordpress.com/

@twitt_AR

http://www.facebook.com/metaio

http://twitter.com/#!/twitt_AR

metaio Mobile SDK Success Mobile SDK

Most successful AR toolkit metaio Mobile SDK

with 1,000+ developers

Free commercial version available for iOS and

Android

3D Engine included + supporting Unity

200 Apps published

junaio

Largest AR Delivery Platform in the Cloud

(10,000+ Developers)

Free to use

New API based on HTML and JavaScript

Upload your content once – run on iOS and

Android automatically

Reach millions of AR users through junaio AR

Browser

Custom branding for your own app using the

junaio Plugin

Success Numbers / Key Facts

10,000

1,000

200

Software

Downloads

Active

Developers

Published

Applications

• Some products are explained in more details on the following slides

• For a full overview see http://www.metaio.com/software/

metaio Products

metaio Confidential

3D Tracking and the Augmented City