Number 1Weekly

& Females Magazine

Outline

Editorial Content

Readership

ProfilePenetration

Conclusion

• Beauty & Fashion

Section

• Celebrity Section

• Society

• Zoom IN

• Articles

• From Every Where

• Investigations

• Stock & Investment

• Short Story

• Library

• Health

• Your Home

• Our Sweethearts

• Picnic

• Dreams

• Special Corner

• Souk Talk

• Kitchen

• Internet

• Study

• Market Tour

• Consultancy

• From You & US

• Competition

• Horoscope

• Best Shout

Editorial Content

Penetration

Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)

Sayidaty Zahrat Al Khaleej

Laha Haya Al Mubawaba Dammam

Rotana Al Waseela DMM

Al Waseela RYD

Al Waseela JED

0%

2%

4%

6%

8%

10%

12%

14%

16%

15.1%14.2% 14.0%

8.9%

7.0% 6.8% 6.7% 6.3% 6.2%

Total Sample

Sayidaty is the Leading Weekly Magazine

Penetration

Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)

Sayidaty Laha Zahrat Al Khaleej Haya Rotana Magazine Al Waseela Riyadh

0%

5%

10%

15%

20%

25%

30%

25.3%23.4% 23.1%

13.2%

10.0%8.0%

Females

Sayidaty is the Leading Females Weekly Magazine

Penetration

Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)

Sayidaty Laha Zahrat Al Khaleej Haya Rotana Magazine0%

5%

10%

15%

20%

25%

30%

25.3%23.5%

22.3%

12.5%

9.6%

Females 25Y+

Penetration

Read Weekly Magazines Last Week– Penetration (KSA IPSOS 2014)

Sayidaty Haya Zahrat Al Khaleej Laha Al Mubawaba Dammam

0%

5%

10%

15%

20%

25%

22.0%20.7%

18.4% 18.4%

10.5%

Females 16,000 SR+

20.9%

52.1%

11.6%

9.5%

5.9%

Central Province Western Province Eastern Province Southern Province Northern Province

Profile Sayidaty

Region

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

23.1%

76.9%

Male Female

Profile Gender

Sayidaty

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

29.7%

27.9%

20.1%

11.6%

10.8%

15 - 24 25 - 34 35 - 44 45 - 54 55+

Profile Age

Sayidaty

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

7.3%

29.6%

27.7%

28.6%

6.7%

Less than 4,000 SR 4,001-8,000 SR 8,001-12,000 SR Over 12,000 Unspecified

Profile Family Income

Sayidaty

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

Profile Nationality

Sayidaty

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

83.1%

16.9%

Saudis Other Arabs

1.7%10.5%

63.7%

24.1%

Finished Elementary Finished Intermediate Finished Secondary Finished Graduation

Profile Education

Sayidaty

Read Weekly Magazines Last Week – Profile (KSA IPSOS 2014)

Conclusion

Sayidaty offers the ultimate communication solutions

through delivering:

High Readership in KSA & GCC

Customized content to suit females readers needs

Unconventional Opportunities

Rich environment / context

Thank you