PowerPoint Presentation

Creativity in Game DesignCase study : Famous Vietnamese mobile gamesNicolas Leymonerie OGDC 2014 , Ho Chi Minh City

Nicolas Leymonerie 10+ years XP in Game development,20+ participation to video game productions.Chairman / Consultant in Game Development at Phuong Hoang Enix Co.,LTDResponsible of the STKTS digital creation training program specialized in Game Design (Da Lat)Reseller for Unity, Allegorithmic (Substances) and The Foundry (Modo) in VietnamCoordinator of the IGDAs Vietnam chapter.

Who am I ?

Creativity in Game Design - Case study : Famous Vietnamese mobile games.This presentation will give key knowledge and methods for Game designers engaged in a game creation process. Famous Vietnamese mobile games will be used as references to demonstrate that.Topic

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Audio creation : music, song, poem

What is creativity ?

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Visual creation : painting, picture, sculpture

What is creativity ?

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Taste creation : food, beverage, cake

What is creativity ?

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Touch creation : object, texture, fabric

What is creativity ?

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Olfactory (smell) creation : perfume, food

What is creativity ?

Creativity is the process in which something new is made concrete and then can be perceived through the 5 senses.Audio-Visual-Touch creation : video game

What is creativity ?

From an idea to a conceptThe process of creativityRight brain hemisphere

Holistic thoughtInsightImaginationArt & Music awarenessCreativityIntuitionLeft brain hemisphere

Analytic thoughtLogicLanguageScience & MathWrittenReasoning

Outside world

Left-Brain

Rationalization = PROCESSRight-Brain

Imagination = DATAExperience Expression= INPUT = OUTPUT

Outside WorldFrom an idea to a conceptThe process of creativity

From an idea to a conceptThe process of creativityDATAPROCESSOUTPUTINPUTDreamArtThinkingAnalysisDesignContemplationComprehension

Most of the game productions require more design than free creation.Why ? Because there are many constraints that limit the creativity : target market, platform capacities, budget , etcThen artists have to refer to Designers : Game Designer, Character Designer, Level Designer, Sound DesignerWhat is creativity in Game development

Dont fear the writers block. You have many things to do prior to any creative process.What is creativity in Game development

Take for example the creation of a game concept.What is creativity in Game development

This is all the game concepts that your brain could imagine

Now lets specify a target marketWhat is creativity in Game developmentThis is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old

and a platformWhat is creativity in Game developmentThis is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old playing on mobile platforms

and a budgetWhat is creativity in Game developmentThis is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old playing on mobile platforms, that can be made with $50 000

and a deadlineWhat is creativity in Game developmentThis is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old playing on mobile platforms, that can be made with $50 000 within 6 months

What is creativity in Game developmentand a theme:

This is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old playing on mobile platforms, that can be made with $50 000 within 6 months, that is about sport

What is creativity in Game development and after having define the whole scope of the game production you can start your creation work !This is all the game concepts that your brain could imaginethat are suitable for boys between 12 and 18 years old playing on mobile platforms, that can be made with $50 000 within 6 months, that is about sport etc

The most common way to create : Inspiration

How to create?

How to get inspiration ?From stimulation of the 5 senses

So get inspired by listening, touching, tasting, smelling, looking at new things How to create?

How to get inspiration ?From life experience

So get inspired by doing new and various activitiesHow to create?

How to get inspiration ?From knowledge

So get inspired by learning new things in various domains How to create?

But what if we dont have any idea from inspiration ? -> We need methodology

How to create?

Take example from natureEvolutionAdaptationSpecializationHybridizationCreation methods

Create a new concept from a previous one through multiples upgradesExample :

Creation method: EvolutionA monkey + Evolution

=

Us

Example in video game

Creation method: EvolutionPong + Evolution

=Virtua tennis 4

Create a new concept which is an adaptation of another one to a new environmentExample :

Creation method: AdaptationA phasmid + a leafy environment=

A leaf phasmid

Example in video game

Creation method: AdaptationA funny game + a mobile game environment

=

This mobile game

Tower defense31

Create a new concept which is part of a more complex oneExample :

Creation method: SpecializationAn eye from a human body + need to isolate it to record images

=

A video camera

Example in video game

Creation method: SpecializationA war game + destroy with catapults is cool

=

Angry bird

Tower defense33

Create a new concept from existing onesExample :

Creation method: Hybridization

A mouse + a green-fluorescent jellyfish

=

A green-fluorescent mouse

Example in video game

Creation method: HybridizationGraphic style from Patapon + Slash targets in 1 static screen game level and bombs like in Fruit ninja

+ main character and plot from Angry bird

Example in video game

Creation method: Hybridization= Rip Off (Colorbox)

Catch that dragon (Gameloft)Guess which method(s) has been used to create this game

EvolutionAdaptationSpecializationHybridization

Adaptation from fishing arcade game to mobile game platformsGuess which method(s) has been used to create these games

Guess the game created by hybridization methodGraphic styleGameplay + main character

Flappy Bird (.Gears)Guess the game created by hybridization method

Clumsy BirdCreation is not Copy

Always have a notebook or a sound recorder to record any interesting dream or sudden ideas that may come at any time.Advices

Think about a concept you have to create. Then go to some new places full of stimulating things : park, museum, etc without thinking about anything, just receive information through your senses. Then take a notebook and write or draw any coming idea.Advices

Be curious and improve your general culture about various domains : history , geography, legends, sports, astronomy, mythology, world culturesAdvices

The cloud exercise : Guess the representation of a random shape and try to find a story about it.Creativity exercise

ExampleCreativity exercise

ExampleCreativity exercise

Guess what these pictures represent and the story behind (Who? Where? What? )Creativity exercise

12345

The original pictureCreativity exercise

Thank you ! Any question ?

Regarding STKTS Game design training, Unity, Substance or Modo software, contact Nicolas Leymonerie (English or Vietnamese) nicolas@ph-enix.com

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