Ogdc 2013 the importance of in game event

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Copyright (C) 2013 DeNA Co.,Ltd. All Rights Reserved. Blood Brothers Matters How Did It Win 33 countries? 20 th July, 2013 DeNA Singapore DeNA Hanoi Tetsuya Mori

Transcript of Ogdc 2013 the importance of in game event

Page 1: Ogdc 2013 the importance of in game event

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Blood Brothers MattersHow Did It Win 33 countries?

20th July, 2013DeNA SingaporeDeNA HanoiTetsuya Mori

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Blood Brothers Matters to the World No.1 in 33 Countries*

* GooglePlay

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Blood Brothers Matters to JapanA win without Japan

Super Mario

Final Fantasy

Rage of Bahamut

Blood Brothers

Win!

Win!

Hardware Push

Hardware Push

No hardwareleverage

No hardwareleverage

No regionalleverage

Win!

Win!

Win!

Win!

Win!

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● Revenue keeps increasing!● ARPU keeps climbing!● Why?

Wow!

Blood Brothers Matters to DevelopersBecause it makes good money

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Blood Brothers Matters to DevelopersEvents make a difference

● Games inside a Game● Different game play● Special set up● Limited rare items

● Limited time offering

● Multiple times a month

● Unique event each time● Competitive and cooperative● Feeling of growth & power

● Active user group management

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You’re kidding…

Blood Brothers Matters to DevelopersDouble ARPU during events

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Raid Bosses Special Dungeons PVP Events

Blood Brothers Matters to DevelopersPrepare several different events

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1. Leaderboards2. Separation into groups3. Incentivizing effort4. One day, one match5. Rewarding effort

Blood Brothers Matters to DevelopersKey Event Design Points

Make the player’s goal clear and

attractive

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Blood Brothers Matters to DevelopersStructuring and Managing Leaderboards

Why bother?

Why worry up

here? Just a little

further!

Into smaller groups

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Blood Brothers Matters to DevelopersGiving smart incentives

More points for successive wins.Double points while the crowd cheers.

1Pt

2Pt

3Pt

2X

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Blood Brothers Matters to DevelopersDon’t get players tired or bored

A week-long match against the same opponent is too longOne day One match

3-4 different events a month

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Blood Brothers Matters to DevelopersGive rewards with leverages

Boost!+1% to +40%

Increasingly fewer promotions as you go up

Not that easy to stay at the top!

Higher Rank = Bigger Stat Boost

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Blood Brothers Matters to DevelopersIt is a service!

• Game concept • Game design• Visual presentation• Audio presentation

• Monetization architecture• Continuous event operations • Dynamic user management• Analytics driven game-balancing • KPI based game life management

Art Science

Actively Managed Games-As-A-Service

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Five Don’ts

Don’t Get Players Lost

Don’t Get Players Bored

Don’t Get Players Overwhelmed

Don’t Get Players Exhausted

Don’t let top players feel too secure and too comfortable

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KhongDuoc!

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DeNA HQ Studio

DeNA SingaporeDeNA Hanoi

Transfer skills and experience through hands on training

and more…

Blood Brothers Matters to VietnamDeNA Hanoi Plays an Important Role

Support game development and global service operations

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DeNA Hanoi – From Punch to DeNA Acquisition 11/2011

A big culture change – from software outsourcing house to game studio

Integrated with Tokyo, Singapore, and Shanghai studios

Serving US, Korea, China, and Taiwan markets

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Come and join DeNA as players, developers, and employees!

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