AdMob Use Googles latest technologies to segment users and monetize your games AdMob

A rapidly shifting market Users Favor free apps; 91% of downloads are free. Revenue In-app purchasing (IAP) is taking a bigger share of revenue. Developers More focused on the long-term value of users. Source: Gartner, September 2013

Game developers are building businesses with AdMob Historically 50%of Google advertiser app spend has been on games (2012) Source: The Mobile Buyer and Seller Relationship, Google, July 2013

Challenges that Developers face

Challenges that Developers face

Investing in the ecosystem 2010 2012 2013 2014 Google buys AdMob 1M buyers Rebuilt on Google stack Powerful platform

Our vision Maximizing ad revenue Growing IAP revenue Understanding your audience

The single Google destination for cross-platform app developers monetization, promotion and analytics needs. AdMob + Google Analytics AdMob

Audience segmentation Failed at level 10 5x 10x 15x Take action before they abandon your game

AdMob today

The new Analyze tab Google Analytics in AdMob

Google Analytics sign-up page

Add the SDK

Seamlessly integrated reporting

The unified Home tab

The in-app purchase conundrum Only 15%of users make in- app purchases Source: AdMob and Parks Associates, The Mobile App Consumer, October 2013

In-app purchase ads (step 1): Find premium users Didnt make it past level 10 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 1 0 Played the game in the last 24 hours Paid for an item in your game previously

In-app purchase ads (step 2): Convert users User plays User fails Sell item

In-app purchase ads: non-premium users User plays User fails Show ad

The limits of ad mediation You wont maximize your revenue unless you monitor and act on the rise and fall of each networks CPM Network 1 Network 2 Network 3 Network 4 Network 5

Ad Network Optimization + Live CPM Our company started using the Ad Network Optimization feature from February this year until now. The results have been impressive. Many apps' revenues increased at different rates, certain apps even achieved a 200% increase. CPM: $2.20 Network A Network B Network C Network D Network E Network D Network 1 Network 2 Network 3 Network 4 CPM: $2.60 Google Demand Ad Network Optimization Live CPM Network A Network B Network C Network D Google Demand

The App Developer Business Kit Consumer research in key markets to unlock the secrets of building a great app. The latest case studies and best practices. Interviews with app developers and established industry figures.www.google.com/admob Learn how to grow your app idea into a successful business.

Analyze, Promote and Monetize with AdMob Understand your audience with Google Analytics Grow your in-app purchase revenue with targeted campaigns through In-App Purchase Ads Maximize ad revenue with Ad Network Optimization and Live CPM, giving you access to real-time demand

THANK YOU AdMob