Open Product Data presentation at OGDC
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Open Product Data Raw data now! Øystein Jakobsen [email protected] slideshare.net/opdata CC-BY-SA 2011. The presentation is CC-BY-SA licenced. This licence does not apply to images used in the presentation.
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This is a presentation held at the Open Government Data Camp. It is similar to the presentation held in Brussels, with some modifications.
Transcript of Open Product Data presentation at OGDC
Open Product Data
Raw data now!
Øystein Jakobsen
slideshare.net/opdata
CC-BY-SA 2011. The presentation is CC-BY-SA licenced. This licence does not apply to images used in the presentation.
The Open Data movement…
Tim Berners Lee’s TED-talk in 2009
The Open Data movement…
…succeeded on government
What do I mean by product data?
• Any data that can describe a product or a service
• Barcode, nutrition, price, health reports, value chain etc.
• Some product information must be publicly available
– Company information
– Product information
– Environment related information
What do I mean by product data?
• Any data that can describe a product or a service
• Barcode, nutrition, price, health reports, value chain etc.
• Some product information must be publicly available
– Company information
– Product information
– Environment related information
Why is open product data important?
Why is open product data important?
assymetrical
Why is open product data important?
information
assymetrical
Why is open product data important?
George AkerlofMichael SpenceJoseph E. Stiglitz
information
assymetrical
Assymetrical information explained
vs
Assymetrical information explained
vs
Questions that are difficult to answer
• ”What are the conditions for the one who made this shirt?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
• ”Is this company environmentally friendly?”
Assymetrical information examples
• ”What are the conditions for the one who made this shirt?”
• ”Were any animals hurt in making this shampoo?”
• ”Will this salad dressing trigger my allergies?”
• ”Are there genetically modified vegetables in this pizza?”
• ”Is this company environmentally friendly?”
• ”Can I get this TV cheaper somewhere else?”
Interface
Interpretation
Raw data
Distributed information as a solution
Example datasets
• Company
– Ownership structures
– Turnover, market shares
• Vendors
– Store location
– Inventory, Price
• Product
– Ingredients, Nutrition
– Energy usage, battery life
• Value chain
– Production facilities
– Transport
– Wholesaling
Informed Individual mobile application
https://market.android.com/details?id=org.informedindividual.app
How do we get this data?(especially when companies don’t want to share it…)
Some regulation exists
Miljøinformasjonsloven, produktinformasjonsloven
Promises in political programme- From Soria Moria II: Den enkelte forbruker kan føle seg maktesløs mot
selskapenes informasjonsovertak og store muligheter for markedspåvirkning. Regjeringen vil derfor sikre forbrukernes rettigheter.
...Sammenhengen mellom forbruk, miljø og klima skal synliggjøresRegjeringen vil... bidra til å videreutvikle nøytrale informasjonskanaler for pris og kvalitet
How do we get this data?From www.informedindividua.org/ii/petition
We demand that relevant data¹
associated with goods and services in Norway²
be made publicly available³.
1. "Relevant data" means any data that may be used to strengthen a consumers effective purchasing power. This may be price, content declaration, value chain etc.
2. "Goods and services in Norway" means any product or service that may be uniquely identified. This may be anything from groceries and consumer electronics, to restaurants and plumbers.
3. "Publicly available“ means without legal restrictions on use (freely licenced), structured (standardised format, linkable), and without unneccessary barriers for access. There must be a documented and open API with the ability for bulk transfers
We demand that relevant data¹
associated with goods and services in Norway²
be made publicly available³.
How do we get this data?From www.informedindividua.org/ii/petition
www.opdata.org
What can you do?
• Contact companies and ask them for data
• Publish available datasets on www.opdata.org
• Lobbying your own government for the same access to product data
• The Open Data Movement should demand access to both public data, and data that ought to be public.
Thank you
Øystein Jakobsen
slideshare.net/opdata/open-product-data
CC-BY-SA 2011. The presentation is CC-BY-SA licenced. This licence does not apply to images used in the presentation.
