NOVAON ADS - Chien luoc quang cao facebook hieu qua
23
Creating Effective Facebook Ads Strategy
-
Upload
nguyen-hien -
Category
Sales
-
view
125 -
download
1
Transcript of NOVAON ADS - Chien luoc quang cao facebook hieu qua
Creating Effective
Facebook Ads Strategy
14.000.000 +
22.000.000 +
70% + Online Users
Source: Facebook, March, 2014
INTRO
PEOPLE CENTER
Targeting & Segmentation
1. DEMOGRAPHICS 5. AFFINITY/BEHAVIOR
Age
Gender
Location
Language
2. DEVICE 6. HUMAN EXPERIENCE
Desk
Mobile
OS version
Wifi Connectivity
Local
Real time (weather, events)
Seasonality
Actions taken with sites
and apps
Buying patterns
Likes, interests
3. SOCIAL STATUS
Relationship status
Education level,
college, major
Employer, position
Customers
database matched
Friends of your
fans/users
4. CRM
ACCOUNTABLE
ĐỊNH DANH ĐỊNH VỊ ĐỊNH LƯỢNG
ADDRESSABLE MEASURABLE
FACEBOOK ADS
1.Objective
2.Target
3.Content
4.Tracking
5.Optimize
O.T.C.T.O Model
1. OBJECTIVE
Click to website
Page Like
Website
Conversion
Offer
Claims
App
Installs
Page Post
App Engagement
Event
Responses
MARKETING
SALES
2. TARGET
LOOKALIKE AUDIENCE
AUDIENCE INSIGHT1CUSTOM AUDIENCE2
3
AUDIENCE INSIGHT1
Demographics Targeting
LocationAge Gender BehaviorInterest Category
CUSTOM AUDIENCE2
PHONE EMAIL WEB APP
LOOKALIKE AUDIENCE3SAVED CUSTOM AUDIENCE
A FAN PAGE
CONVERSION PIXEL DATA
1. Compelling Creative
3. CONTENT
2. Advertising Guidelines
CALL-TO-ACTION (C-T-A)
1. Compelling Creative
HAPPY - POSITIVE
AS FUNNY AS CASUAL
CLEAR - SOLID
8/25 boxes = 32%5/25 boxes = 20%
2. Advertising Guidelines
20% TEXT POLICY
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/468870969814641/
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/250509391644213
|shock or scare| |political or sexual| |nonexistent functions|
AD IMAGE POLICY
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/199766486817238/
UNAPPROVED GRAPHICS
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Nhắm chọn quảng cáo với nhóm tuổi trên 18
Bạn có hói không?
Giảm 10 kg trong 7 ngày. Làm ngay hôm nay!
HEALTHCARE
2. Advertising Guidelines
Source: https://www.facebook.com/ad_guidelines.php https://www.facebook.com/help/399392800124391/
Vi chất dinh dưỡng dùng để ăn
kiêng và thảo dược
"Bạn muốn giảm cân?"
Sản phẩm có chứa steroid đồng hóa, chitosan,
comfrey, dehydroepiandrosterne, ephedra,
hormone sinh trưởng của người, melatonin
“Bạn cảm thấy béo?”
HEALTHCARE
REACH FREQUENCY
CTR COST PER ACTION
4. TRACKING
1AUDIENCE
SEGMENTS
3C-T-A
RELEVANCY
2CTR
DETAILS
A/B TESTING
CAMPAIGN TYPE
CPC, CPA
5. OPTIMIZE
ĐỊNH DANH
ĐỊNH VỊ
ĐỊNH LƯỢNG
PEOPLE - FIRST 3 UNIQUE POINTS
1.Objective
2.Target
3.Content
4.Tracking
5.Optimize
O.T.C.T.O MODEL
THANK YOU
