1. CHIN LC MARKETING MIX CATHNG HIU KFC TI VIT NAM

2. NI DUNG1 TNG QUAN V KFC2 PHN KHC TH TRNG3 LA CHN TH TRNG MC TIU4 CHIN LC NH V5 CHIN LC CA NH SN XUT 3. Tng quan v KFCKFC = KENTUCKY FRIED CHICHKEN(G rn Kentucky)Sn phm ca Tp onYum restaurantInternation (Hoa K) 4. Tng quan v KFC- Ln u tin xut hin vo thng12/1997 ti trung tm thng miSi Gn Super Bowl ca TP.H ChMinh di hnh thc nhng quynthng hiu.- Hin nay, KFC c hn 3.000 laong, tri di khp 18 tnh, thnh Vit Nam, hng nm thu ht khonghn 20 triu lt khch trong nc,chim khong 60% th trng thc nnhanh Vit Nam. 5. TNH HNH TH TRNG THC N NHANHTI VIT NAM Nm 2011, tng doanh s ca ngnh thc n nhanh Vit Nam c t 870 t ng, tng 30% so vi nm 2010. Dn s xp x 90 triu ngi vi khong trn 65% tui di 35, Vit Nam vn l th trng mu m i vi cc chui ca hng thc n nhanh. 6. PHN KHC TH TRNGPhn khc th trng theo v tr a l:Tp trung cc thnh phln ng dn c v c isng cao : Thnh Ph H Ch MinhH Ni 7. PHN KHC TH TRNGPhn khc th trng theo v tr a l: Pht trin ra cc tnh thnh bng vic m rng h thng ca hngKFC ti cc siu th ln 8. PHN KHC TH TRNGPhn khc th trng theo nhn khu hc La tui: 7-> 50c bit quan tm n tr em 9. PHN KHC TH TRNGThu nhp: Ch trng thu nhp kh, n nh Ngh nghip : Hc sinh, sinh vin,nhn vin cng s tr lm vic trung tm thnh ph 10. PHN KHC TH TRNGPhn khc th trng theo tm l Kinh t phtPhong cch mi, trin xu hng miC s KFC tin tng vo th trng Vit Nam 11. PHN KHC TH TRNGPhn khc th trng theo hnh vi: Khch hng u cho rng KFC tinli, ngon, gi c phi chng, trong khu phc v c coi l chunnht 12. LA CHN TH TRNG MC TIUThnhTrung tmGii tr phTr th em 13. LA CHN TH TRNG MC TIUS hp dnMt na dn s Vit Nam di 30 tuiGii tr nng ng, kh nng tip cnvn ha nhanhTr em-> khch hng tim nng 14. LA CHN TH TRNGMC TIU Uy tn 15. LA CHN TH TRNGMC TIU 16. LA CHN TH TRNG MC TIU 17. LA CHN TH TRNGMC TIU 18. CHIN LC NH V Xc nh 2 nh gi nhn thc ca1 i th cnh tranh ngi tiu dngCHIN nh gi v tr6 LC3Gim stNH Vca i ththc hin chinlcPhn tch a chung Ra quyt nh5 4ca ngi tiu dng 19. CHIN LC NH VXc nh i th cnh tranh 20. CHIN LC NH Vnh gi v tr ca i th nh gi chnh xc v Tm hiu thng ti saoth trng KFCNguyn nhn tin v khch hng tr ca i th c th xc nh c thca mnhkhng dng sn phm phn ca mnh cng nh ca i th 21. CHIN LC NH VPhn tch a chung ca ngi tiu dng:KFC l sn phm c s dng nhiu nht binhm hc sinh, sinh vin l 78% Vi nhng ngi c thu nhp di 3~4 triu ng l 49% 22. CHIN LC NH VRa quyt nh: KFC chn cho mnh hng i ring ph hp vi m thc Vit Bp ci trn jumboBnh m mm 23. CHIN LC NH VGim stThc hin chin lc 24. CHIN LCCA NH SN XUTSn phmQungGico ChinlcQuan h Phncng chng phiXc tin 25. CHIN LC CA NH SN XUTSn phmSn phm ch yu ca KFC Buckets BurgersTwisters tht g Colonel B THAY I 26. CHIN LC CA NH SN XUTSn phmNhng thc n hp khu v ngi Vit NamG gin khng xng Lipton ice Cm g gravy Bp ci trntea 27. CHIN LC CA NH SN XUTSn phmBo v sc khe khch hng Du rau Du u nnhNhiu cht bo v axit linolenicTt hn cho sc khe 28. CHIN LC CA NH SN XUTSn phm Dch cm gia cm bng n nm 2005 Lm gim doanh thu, nh hng ti hot ng kinh doanh 29. CHIN LCCA NH SN XUT Chin lc gi t 7 nm Khi c s khch hng trung thnh s tin hnh tng giS dng gi thp thu ht th phn lnChnh sch ng n 30. CHIN LCCA NH SN XUTChin lc phn phi: nh vo tm l ca gii tr Phong cch chu u Tc phong chuyn nghipThch n nhanh 31. CHIN LCCA NH SN XUTChin lc xc tinKhng ch ngy lM cngy thng 32. CHIN LCCA NH SN XUT Quan h cng chng (PR)ng gp tin cho qu t thin caHi bo tr tr em m ci, tn tt ccqun huyn. To cc qu khuynhc, hc bng cho cc trng. Hot ng thng nin trong WORLD HUNGER RELIEF 33. CHIN LC CA NH SN XUTQung co Bo ch , tp ch Truyn hnhInternet 34. CHIN LCCA NH SN XUTQung coNgoi Trip-phch Bng hiu Pht t ri 35. NH GI CHUNG V KFCKFC thc s thu ht c gii thanhnin khng ch v s thun tin, sang trng m KFC to nn mt tro lu mi trong gii tr 36. Hy nh gh KFC thngthc nh.