Media pack 2009

Onet.pl is a part of ITI Group

LEADING POLISH MEDIA & ENTERTAINMENT HOLDING

MULTIKINONo 2 CINEMA MULTIPLEX OPERATOR IN POLAND

WORLD CLASS OPERATOR IN A HIGH GROWTH ENVIRONMENT

TVN GROUPTVN GROUP

No 1 FREE TO AIR TV IN ITS TARGET AUDIENCE

TVN

FILM & ENTERTAINMENT CHANNEL

TVN 7

POLAND’S FIRST 24 HOUR NEWS CHANNELTVN 24

POLAND’S FIRST WEATHER CHANNELTVN METEO

POLAND’S FIRST MOTOR CHANNEL

TVN TURBO

CHANNEL DEDICATED TO POLISH VIEWERS LIVING ABROAD

iTVN

FEMALE ORIENTED TV CHANNELTVN STYLE

INTERACTIVE / CALL TV CHANNELTVN GRA

TVN LINGUA

TVN MED

TVN DISCOVERY HISTORIA

ONET.PL No 1 INTERNET PORTAL IN POLAND

ITI FILM STUDIO

LEGIA

POLAND’S FIRST FILM PRODUCTION COMPANY

MOST RECOGNISED & STRONGEST NATION FOOTBALL TRADEMARK IN POLAND

ITI GROUPITI GROUP

ITI targets young, affluent, urban population in Poland

FIRST IN POLAND NEW GENERATION HDTV DIGITAL PLATFORM

N

Onet.pl – No. 1

4

Onet first in the categories of news, life-style, sport, business, and entertainment

Dating

Blog

Search and location finding services

Video streams

Mobileweb

Polish online market

Over 20 million internet users (52% of the population)

Onet - 2nd most visited website in Poland

Polish online ad market was worth €270 millions in 2008

Poles spent €2.5 billion on online shopping in 2008, 36.4% more than in the

previous year

14% used internet for travel and accommodation services in 2008

12% used internet for ordering goods or services in 2008

Internet advertising is the fastest-growing sector among all media in Poland

5Source: Internet World Stats, data from March 2009, Polskie Badania Internetu Sp. z o.o. i Gemius SA, February 2009; PricewaterhouseCoopers (PwC) and IAB Polska; Direct Marketing Association, SMB

Polish emigration

2, 27 million people (1, 86 million in EU) are on emigration

Great Britain: 690 K (37%) *

Germany: 490 K (26%)

Ireland: 200 K (11%)

71% can afford everything on emigration

74% use electronic media every day

70% choose Onet as a main source of information

Onet - the most popular website among polish emigration, local internet

websites are far behind

6* out of all emigrants in EU countriesSource: GUS (Central Statistical Office of Poland) data from the end of 2007 and Internet standard conference 2007

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Polish emigration is attractive group for advertisers

They are young, dynamic and are have the highest buying potential

Conclusions?

There is no better way to reach them then Onet

100

100

100

100

100

145

148

171

224

252

2001-2500 PLN

2501-3000 PLN

3001-5000 PLN

5000 PLNand more

Population Onet.plIncome

The consumer group which isthe most desirable by advertisers...?

…These are consumerswith the highest buying potential !

Index for the whole population of Poland = 100

Onet users and your clientsOnet users and your clients

Demographic groups with the largest commercial potencialDemographic groups with the largest commercial potencial

Source: SMG/KRC, NetTrack, II Q 2008

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Internet Market in Poland - TOP 5 portals

UsersUsers Page viewsPage views Average time per userAverage time per user

Source: Megapanel PBI/Gemius, December 2008

1:47:40

4:06:17

3:33:27

5:02:48

6:25:39

0:00:00

0:30:00

1:00:00

1:30:00

2:00:00

2:30:00

3:00:00

3:30:00

4:00:00

4:30:00

5:00:00

5:30:00

6:00:00

6:30:00

2,3

1,2 1,20,7

3,5

0

1

2

3

4

Bilio

ny

8,67,5 7,4 6,9

9,5

0

2

4

6

8

10

Milio

ny

Website Market share Users (in thousands)

Inpressions (in millions)

Time per user (in minutes)

Audit site-centric

85% 13 784.4 4 217.15 419.1

61% 9 854.3 3 908.38 407.1 yes

57% 9 230.4 11 952.80 974.27

54% 8 728.9 2 459.17 322.08 yes

49% 7 993.1 4 672.35 350.08

48% 7 735.8 1 240.08 223.05 yes

48% 7 819.9 1 226.96 251.07 yes

47% 7 627.9 774.80 111.02 yes

44% 7 173.5 1 134.15 261.07

39% 6 411.7 261.79 54

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Comparison of top 10 most popular internet websites in Poland

Source: PBI – Polskie Badania Internetu

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They trust us

world-renowned brands are our advertisers

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Thank you for attention

and we look forward to our cooperation