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OUR AUDIENCE
WAN MEDIA PACK 2012 01
MEDIA PACK2012
The Global Resourcefor Architecture
WAN MEDIA PACK 2012 01
WORLD ARCHITECTURE NEWS.COM
About WAN
World Architecture News is the world’s leading resource for architects and designers. WAN engages the user with up to the minute, fast-paced news, editorial features and ground breaking original video content.
WAN has attracted an international audience by constantly striving to keep ahead of the competition by introducing new and innovative initiatives including its Tender Alert Business Information Service, Job Recruitment, Metro News, Sector News, ECOWAN and the Bookstore.
Since its inception in 2005 WAN has attracted a sophisticated global audience by ensuring its coverage of architecture, remains both intelligent and informative.
WAN continues to grow through smartphone extensions creating further platforms for content.
WAN Interiors + Design
In 2010 WAN launched its new site WAN Interiors + Design, an online design resource producing trend-setting features from the design, lighting, interiors, furniture and lifestyle arenas.
WAN MEDIA PACK 2012 02
OUR AUDIENCE
WAN readers are leaders in architecture and design. Educated and inquisitive, their interests are diverse and discerning.
Our audience look to us for the latest developments in lighting, trends, furniture design and new and innovative architectural products.
Apart from their passion for architecture and design, this affluent audience are also aficionados in travel, technology, and culture. They appreciate genuine luxury, be that a beautiful timepiece, unique interiors accessory, or a finely engineered bicycle.
WAN MEDIA PACK 2012 03
STATISTICS
2.1 million page impressions a month336,000 visits per month230,000 unique visitors per month
Dwell time visitors spend an average of: 3.15 minutes per visit6.42 average page views
Loyalty65% of our readers are regular visitors
Visitors by continent41% Americas 42% Europe6% Asia2% Oceania3% Africa6% Other
70% Male30% Female
64% 19-30 years old
Average salary £65,000
Subscriber breakdown68% work in architecture6% in industrial or product design15% work in interior design5% press and public relations4% property developers2% students
Mobile usersOver 40,000 APP users worldwide
WAN MEDIA PACK 2012 04
WAN NEWSLETTERS: NEWS REVIEW
WAN’s weekly e-mail newsletter, News Review, provides up to date news from around the world, project features, product reviews, podcasts, book reviews and competitions.
Created by our own editorial team and delivered to over 200,000 subscribers every Tuesday, News Review drives readers to specific pages on our website giving you maximum exposure for your product.
Subscribers to WAN News Services
200,492 News Review
220,943 INSIDE
17,005 Business News
222,375 Awards News
211,532 Off the Shelf
WAN MEDIA PACK 2012 05
WAN NEWSLETTERS: INSIDE
INSIDE is WAN’s monthly round up of the world’s best interior and design stories. Since its launch in 2009, INSIDE has featured profiles on leading interior professionals including Russell Pinch, John Makepeace, British Designer of the Year Lee Broom and Wayne Hemingway.
INSIDE covers the latest trend forecasting, events, new products, project features, interviews, jobs and book reviews as well as the latest industry news and views.
A leading resource for inspiring interior design projects and innovative products, INSIDE has over 200,000 subscribers worldwide.
WELCOME TO INSIDE
Subscribe to this newsletterTo unsubscribe to this newsletter, click here
CONTACT INSIDE
In this issue, we are pleased to announce the long-list for the WAN Retail Interiors Awards. Take a look at the fabulous projects selected from almost 90 entries from all over globe. Judging will take place on the 3rd November in London, and the results will be published in the next issue of INSIDE. Good luck to all our entrants!
The largest and most prestigious international competition within the Interiors + Design awards is now open for entries – the WAN Interior Design Awards 2011. Meet judge, Wayne Hemingway MBE, Designer, founder of Red or Dead, writer for architectural and housing publications, and TV design commentator as he talks to Amy about Hemingway Design and his project to redesign the MacDonald’s uniform for the 2012 Olympics.
Our international reporter Stacey Sheppard also rounds up Helsinki Design Week as Finland’s capital city prepares for its year-long reign as World Design Capital 2012, and finally you can check out our featured projects including the charming Café Liberty and stunning new restaurant at the Opera Garnier in Paris.
Ophelia
Send your projects to [email protected]
The penthouse apartment is located in a harbourside eastern suburb of Sydney within the Easthaven building originally designed by Ancher Mortlock & Murray in the late 50s, with views of Sydney Harbour to the north and Double Bay and Point Piper to the east.
Read more here
Behind the columns of the east facade of the Opera Garnier in Paris, the restaurant is located in a place where, when the building first opened, horse-drawn carriages would drop off ticket holders, arriving for a performance.Creating a new space in the Opera Garnier meant Odile Decq Benoit Cornette Architectes Urbanistes needed to follow strict guidelines concerning the historical character of the monument: in order to ensure the possibility of completely removing the project without damage to the existing structure, we were not allowed to touch any of the walls, the pillars, or the ceiling.
Read more here
WAN Interior Design Awards juror Wayne Hemingway is synonymous with quintessentially British design. From emptying his wardrobe onto London’s Camden Market in the early 80s to his recent ventures in housing redevelopment with wife Gerardine as HemingwayDesign, his metamorphic, thoughtful yet tongue-in-cheek approach has kept him at the forefront of the industry for the past three decades.
In our discussion about start-up stalls, upcycled housing and the underestimated importance of the garden shed, Wayne reveals to WAN Interiors what he believes makes British design unique and the importance of nurturing native talent.Read more here
As Finland’s capital city ramps up the preparations for its year-long reign as World Design Capital 2012, Stacey Sheppard jetted off to Helsinki Design Week to find out what all the fuss is about.
Read more here
THE OPERA GARNIER RESTAURANT BY ODBC
SNAPSHOT:WAYNE HEMINGWAY
EVENT REVIEW:HELSINKI DESIGN WEEK
DARLING POINT BY CHRISTOPHER POLLY ARCHITECT
As the result of an invited competition during the spring of 2010, Lecarolimited was commissioned to remodel the penthouse of a German apartment building, spread over two floors, situated beside an inner-city football ground, on a small but active street in the middle of a large gallery district.
Read more here
BERLIN PENTHOUSE BY LECAROLIMITED
Zaha Hadid Architects, have designed the new Roca London Gallery located in the well-known Chelsea Harbour district near King’s Road. Roca is a leading global bathroom brand, which through its renowned Innovation Lab, is dedicated to developing cutting edge, technologically advanced products.
Read more here
ROCA LONDON GALLERY BY ZAHA HADID ARCHITECTS
From the algorithm of the double helix, there arises a unique form of Nature. Toyo Ito has been inspired by this particular shape to design furniture that facilitates the connection among people and that allows free use of spaces.
Read more here
KONOHA BY TOYO ITO
Interior Designer Susan Knof of London-based architects and designers SHH has created a new home for private clients in Hyde Park, London, which combines understated elegance with practical and flexible spaces for real family usage, set within a classic, white stucco Victorian townhouse.
Read more here
HYDE PARK TOWNHOUSE BY SHH
Architects and designers SHH have revamped Café Liberty, the 60-cover, second floor restaurant at London’s iconic Liberty department store on Regent Street, which was originally constructed in 1924 using the timbers of two ships (HMS Impregnable and HMS Hindustan).
Read more here
CAFÉ LIBERTY BY SHH
Issue No. 11 // October 2011
WAN MEDIA PACK 2012 06
WAN’S INTERNATIONAL AWARDS PROGRAMME
The WAN AWARDS are the largest architectural and interior design awards programme in the world. Since its launch, the WAN AWARDS has grown to over 846 entries from 51 countries, bringing unrivalled exposure to both its participants and its official partners, including Buro Happold, Kalzip, Crystal CG, Saint Gobain and BAU.
The WAN AWARDS are about bringing the industry together to discover new talent, new products and the latest innovations in architecture and design. The awards enable your company to communicate directly with the architectural and design community and develop long-term relationships with our audience, judges, property developers and sponsors.
At the end of last year we launched the Interiors + Design Awards. The I+D Awards attracted an overwhelming response from entrants and media coverage around the world.
Key benefits of sponsoring the WAN AWARDS
– Reach your desired global client base – Association with world’s largest architectural and design awards – Recognition as a supporter of architecture and design– Develop relationships with architects and designers worldwide – High-profile, year-round, multi-media impact campaign– Reinforce your position as a world-class company
“ I’ve judged a few design awards over the years, but this one stood out both in terms of its enthusiastic and experienced panel, and its smooth and professional organisation.” Jane Pavitt, Royal College of Art
Statistics 2010
846 entries 118 international judges 51 countries
6 sector awards6 specialist awards4 interior awards
WAN MEDIA PACK 2012 07
WAN’S INTERNATIONAL AWARDS PROGRAMME:CALENDAR OF EVENTS
WANAWARDS
SECTOR AWARDS closing date
EDUCATION 29 FEBRUARY
HEALTHCARE 30 APRIL
CIVIC BUILDINGS 30 JUNE
URBAN DESIGN 31 AUGUST
COMMERCIAL 31 OCTOBER
RESIDENTIAL 31 DECEMBER
SPECIALIST AWARDS closing date
21 FOR 21 29 FEBRUARY
HOTEL OF THE YEAR 30 APRIL
PRODUCT OF THE YEAR 30 JUNE
EFFECTIVENESS 31 AUGUST
TRANSPORT 31 AUGUST
COLOUR IN ARCHITECTURE 31 OCTOBER
HOUSE OF THE YEAR 31 DECEMBER
ECOWAN 31 DECEMBER
INTERIOR AWARDS closing date
LIGHTING 31 MARCH
FURNITURE & INTERIOR ACCESSORIES 30 JUNE
RESIDENTIAL & WORKSPACE INTERIORS 30 SEPTEMBER
RETAIL INTERIORS 31 DECEMBER
WAN MEDIA PACK 2012 08
WAN’S INTERNATIONAL AWARDS PROGRAMME:JURY
Adam WestAdrian GriffithsAdrian SmithAlan Dilani Alan Dunlop Alan Ford Alasdair NichollsAlastair Lansley Alex DonaldsonAlison BrooksAlmudena Bustos Amanda Reynolds Andrew BestAndrew NormanAndrew SmithAndy Cameron Ann NobleAnthony SeldonArthur Benedetti Avtar LotayBarry HughesBenedetta TagliabueBill Morrish Bob FryBrendon MossCatherine ZeliotisCathy Strongman
Charles HorneCharlie Hughes Chris HardingChris WilkinsonChristina SeilernChristopher JohnsonChristopher MulveyChrystina Scmidt Claire German Claudia BloomClive DuttonCristina GarciaCroz CroslingDan PhillipsDan RingelsteinDavid AtkinsonDavid Roberts David WestDeborah SauntDeepak Guggari Dervilla Mitchell Diane Metcalfe Donald HyslopDonald SchmittEd RichardsonEmmanuelle Moureaux Eugene Asse
Eva Jiricna Fiona LivingstonFlorence Lam Frances TobinFrank Greene Gail Vittori Gavin Elliot Gavin ThompsonGemma Collins Gemma EmslieGiovanni Festa Gokay DeveciGonzalo Mardones VivianiGordon CareyGraeme RapleyGrant BrookerGreg Penoyre Hannah LawsonHelen Berresford Ian Mulcahey James ZhengJane Pavitt Jason FlanaganJason TurnerJenny GillJeremy Heyes
Jim ColemanJim OlsonJohn Denton John McAslan John McRaeJohn Wells-ThorpeJonathan FalkinghamJonathan Herbert Jonathan MillmanJoost MoolhuijzenJulian TollastJulian WeyerJuliet KinsmanKarim BenkiraneKate Goodwin Keith WilliamsKen ShuttleworthKen YeangKwamina MonneyLady HopkinsLawrence W. SpeckLee BroomLee HallmanLee PolisanoLester Korzilius Liz HallMairi Johnson
Manuelle Gautrand Mark DavisonMark MajorMark Strauss Mark SwetmanMartha SchwartzMartyn RobertsMatt CarlisleMatt CooperMette Blicher FolmerMichael Graves Michel RojkindMiguel Ruano Miles DelapMirko ArendMorten SchmidtMungo SmithNabil Gholam Neil PorterNick ReynoldsNico Yainnikkou Nigel Fraser Nigel LeaNigel WebbPatrik SchumacherPaul BakerPaul Hanegraaf
Paul Monaghan Paul SymesPavlo SchtakleffPeter Murray Peter SheardPhil GillardPhil NedinPhilip MarshPiers GoughProf Alan Dilani PhD Rafael ViñolyRalph JohnsonRaymond TurnerRené Bihan Richard Doone Richard MacCormacRichard MazuchRobert Adam Robbert van NouhuysRoger Hawkins Russ HamiltonSarah WilliamsSean MacintoshSean SutcliffeSherin AminosseheSimon Allford Simon Spiteri
Soraya KahnStefan Preuss Stephen Pimbley Stephen QuinlainSteve MoschiniSusan FrancisTanya KalininaTarek El-Khatib Sir Terence ConranThomas ChristoffersenTim PettigrewTom KundigTony Grist Tony LingTony Mills Tord BoontjeTrung LeTy GoddardTye FarrowVictoria Redshaw Wayne Hemingway Wendy deSilva Will AlsopXimo PerisZoe Laughlin
WAN MEDIA PACK 2012 09
WAN INTELLIGENT ADVERTISING
WAN has a unique approach to intelligent advertising, creating campaigns which are informative, insightful and most importantly successful.
Working closely with our editorial team, we can create a package specifically designed to fit with your brand alongside display advertising. This ‘intelligent’ response can be tailored to include advertorials, technical features, case studies, podcasts and videos, delivered across a range of media.
This unique approach subtly highlights the strengths of your brand and uniqueness of your product and provides the ideal platform to communicate effectively with our architectural and design audience.
Our ‘Intelligent advertising’ produces original tailor-made features that always exceed clients’ perspectives on new launches. These three dimensional solutions can include; online editorial, events, exhibitions and networking events.
Working cross-platform with the advertising team means you can mobilise the entire WAN team and ensure unique levels of inventiveness and utilise both the Editorial and Design creative power.
CASE STUDIES
1. CONSULTANCY: BURO HAPPOLD Buro Happold sponsored the WAN Effectiveness Awards in 2010, 2011, and have just renewed for 2012. The multi-disciplinary consultancy wanted to launch an initiative that would position them at the forefront of effective design, highlighting the importance of gathering and analysing data, enabling future designs to benefit from the findings in a tangible, measureable process. This process adds significant value for clients in a difficult marketplace.
WAN also utilised a pre-planned event at MIPIM to present the 2010 award, thus maximising exposure at minimal cost.
Gavin Thompson, Buro Happold Chairman said at a recent WAN AWARD jury session; “This is exactly where we want to be.”
2. EVENT: BAU 2013
BAU 2011, the world’s leading trade fair for architecture, materials and systems sponsored the WAN Product of the Year category in 2010 and 2011. The organisers wanted to increase international participation of the Munich based bi-annual event, which was still predominantly European.
WAN achieved this on two fronts; the first was to create a satellite nucleus of awareness in London to tap into the city’s vibrant international architectural community. This was accomplished by means of London based jury sessions, a pop-up display and reception of the shortlisted entries at Buro Happold’s gallery in central London. Over 80 architects attended the event from leading international firms.
Secondly, participation in the Product Awards provided a valuable international conduit for BAU enabling them to engage with product manufacturers around the world. The awards specifically focus on innovative and breakthrough product technology and in particular, products and materials, which ties in perfectly with BAU’s, target market.
BAU 2013 are sponsoring the WAN Product of the Year Award 2012.
3. SOFTWARE VENDOR: AUTODESK Autodesk sponsored a series of podcasts broadcast throughout 2011 to highlight the advantages of their Revit BIM software solution. The Q and A sessions with architects, project managers and Autodesk representatives discussed specific challenges faced on projects and delivered a range of quite complex information in a relevant context and an easy to digest format.
The podcasts were also published through the WAN app channel which enables architects to absorb information on the move, when they generally are under less pressure and can better focus. WAN currently has over 40,000 app subscribers.
Autodesk are planning a further series for 2012.
4. PRODUCT MANUFACTURER: CORUS KALZIP Kalzip work on some of the most significant construction projects in the world. Sponsoring the Urban Design Award enabled them to communicate the size and scale of projects they work on. A focused technical feature on the Louisiana Superbowl, with interviews with the architect and Kalzip technical experts showcased the high level of technical expertise and knowledge.
The podcasts were also published through the WAN app channel which enables architects to absorb information on the move, when they generally are under less pressure and can better focus. WAN currently has over 40,000 app subscribers.
WAN MEDIA PACK 2012 10
WAN MEDIA PACK 2012 11
WAN AWARDS SPONSORSHIP
Providing a brand with an effective platform and opportunity to educate and be at the forefront of the users’ minds. Offering fantastic standout and authority.
WAN offers a unique opportunity to sponsor the WAN AWARDS. Whether you choose to sponsor a particular sector, category, architectural or the Interior awards.
Individual categories are judged during live sessions, which sponsors can attend, each category having a room full of internationally acclaimed judges.
Category Sponsor – Package Details
Branding on banner adverts calling for entries – sent to over 230,000 unique visitors
Branded URL link to your website on WAN AWARDS page
Branding on all marketing materials calling for entries across all categories – sent to over 230,000 architects worldwide
Branding at judges’ lunch held on the day your chosen category is judged
Company representative to join the judges throughout the day as they judge your category’s entries
Branding on WAN website when we announce shortlist and winners of the category
Branding on special edition of WAN AWARDS HTML/INSIDE mailer announcing shortlist and winners of the category you sponsored
Email of your design to be sent to WAN News Review database (200,000) after the winners of your selected category announced
Branding, URL link in the winners’ gallery on WAN website for duration of your sponsorship
Branding on Judges’ Comments Winners Podcast
Branding, networking and speaker opportunities at WAN AWARDS seminars
Two company representatives to attend the annual Judges’ Dinner with Official ‘Thank You’ for your support to reaffirm your involvement
Access to the digital content generated by the awards – e.g. award entries
First refusal on future sponsorship
The awards package is £15,000
WANAWARDS
WAN MEDIA PACK 2012 12
RATE CARD
Leaderboard Skyscraper MPU 728 x 60 120 x 600 300 x 250
£2,900 £2,250 £2,500€3,370 €2,615 €2,900$4,500 $3,500 $3,890
£30CPM £23CPM £25CPM€35CPM €27CPM €29CPM$47CPM $35CPM $39CPM
Leader board 728 x 60
Skyscraper 120 x 600
MPU 300 x 250
WAN MEDIA PACK 2012 13
NEWS REVIEW & INSIDE NEWSLETTERS ADVERTISING
Our weekly newsletters, News Review for architects, and INSIDE for interior designers, are designed to offer more than 200,000 subscribers a unique insight into the latest news stories and events from around the world. Created by our in-house editorial team and our worldwide network of journalists, both newsletters offer a unique opportunity to engage with the leading lights of the design world.
Includes top banner on News Review/ INSIDE and leader board on newsletter project pages
£3,500 per week (per publication)£9,950 Four week booking (per publication)
For specifications please contact Sam MansourAdvertising Campaign ManagerTel: +44 (0)1273 648 936Email: [email protected]
WELCOME TO INSIDE
Subscribe to this newsletterTo unsubscribe to this newsletter, click here
CONTACT INSIDE
In this issue, we are pleased to announce the long-list for the WAN Retail Interiors Awards. Take a look at the fabulous projects selected from almost 90 entries from all over globe. Judging will take place on the 3rd November in London, and the results will be published in the next issue of INSIDE. Good luck to all our entrants!
The largest and most prestigious international competition within the Interiors + Design awards is now open for entries – the WAN Interior Design Awards 2011. Meet judge, Wayne Hemingway MBE, Designer, founder of Red or Dead, writer for architectural and housing publications, and TV design commentator as he talks to Amy about Hemingway Design and his project to redesign the MacDonald’s uniform for the 2012 Olympics.
Our international reporter Stacey Sheppard also rounds up Helsinki Design Week as Finland’s capital city prepares for its year-long reign as World Design Capital 2012, and finally you can check out our featured projects including the charming Café Liberty and stunning new restaurant at the Opera Garnier in Paris.
Ophelia
Send your projects to [email protected]
The penthouse apartment is located in a harbourside eastern suburb of Sydney within the Easthaven building originally designed by Ancher Mortlock & Murray in the late 50s, with views of Sydney Harbour to the north and Double Bay and Point Piper to the east.
Read more here
Behind the columns of the east facade of the Opera Garnier in Paris, the restaurant is located in a place where, when the building first opened, horse-drawn carriages would drop off ticket holders, arriving for a performance.Creating a new space in the Opera Garnier meant Odile Decq Benoit Cornette Architectes Urbanistes needed to follow strict guidelines concerning the historical character of the monument: in order to ensure the possibility of completely removing the project without damage to the existing structure, we were not allowed to touch any of the walls, the pillars, or the ceiling.
Read more here
WAN Interior Design Awards juror Wayne Hemingway is synonymous with quintessentially British design. From emptying his wardrobe onto London’s Camden Market in the early 80s to his recent ventures in housing redevelopment with wife Gerardine as HemingwayDesign, his metamorphic, thoughtful yet tongue-in-cheek approach has kept him at the forefront of the industry for the past three decades.
In our discussion about start-up stalls, upcycled housing and the underestimated importance of the garden shed, Wayne reveals to WAN Interiors what he believes makes British design unique and the importance of nurturing native talent.Read more here
As Finland’s capital city ramps up the preparations for its year-long reign as World Design Capital 2012, Stacey Sheppard jetted off to Helsinki Design Week to find out what all the fuss is about.
Read more here
THE OPERA GARNIER RESTAURANT BY ODBC
SNAPSHOT:WAYNE HEMINGWAY
EVENT REVIEW:HELSINKI DESIGN WEEK
DARLING POINT BY CHRISTOPHER POLLY ARCHITECT
As the result of an invited competition during the spring of 2010, Lecarolimited was commissioned to remodel the penthouse of a German apartment building, spread over two floors, situated beside an inner-city football ground, on a small but active street in the middle of a large gallery district.
Read more here
BERLIN PENTHOUSE BY LECAROLIMITED
Zaha Hadid Architects, have designed the new Roca London Gallery located in the well-known Chelsea Harbour district near King’s Road. Roca is a leading global bathroom brand, which through its renowned Innovation Lab, is dedicated to developing cutting edge, technologically advanced products.
Read more here
ROCA LONDON GALLERY BY ZAHA HADID ARCHITECTS
From the algorithm of the double helix, there arises a unique form of Nature. Toyo Ito has been inspired by this particular shape to design furniture that facilitates the connection among people and that allows free use of spaces.
Read more here
KONOHA BY TOYO ITO
Interior Designer Susan Knof of London-based architects and designers SHH has created a new home for private clients in Hyde Park, London, which combines understated elegance with practical and flexible spaces for real family usage, set within a classic, white stucco Victorian townhouse.
Read more here
HYDE PARK TOWNHOUSE BY SHH
Architects and designers SHH have revamped Café Liberty, the 60-cover, second floor restaurant at London’s iconic Liberty department store on Regent Street, which was originally constructed in 1924 using the timbers of two ships (HMS Impregnable and HMS Hindustan).
Read more here
CAFÉ LIBERTY BY SHH
Issue No. 11 // October 2011
WAN MEDIA PACK 2012 14
WAN CONTACTS
Advertising Campaign ManagerSam MansourT: +44 (0)1273 648 936E: [email protected] Commercial ManagerToby RedingtonT: +44 (0)20 7332 0050E: toby.redington @worldarchitecturenews.com
Events DirectorTessa SchubertT: +44 (0)20 7332 0050E: tessa.schubert @worldarchitecturenews.com Sponsorship and advertising, Interior + Design Rachel CruzT: + 44 (0)1273 648938E: [email protected]
