Marketing launch 2014
description
Transcript of Marketing launch 2014
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The Product Marketing
Guy Is here
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Product Marketing Specialist
Plan & Launch NUUO Products
Devise Launch Plans and Tactics
Create Deliverables to Educate & Sell
Generate Awareness & Demand
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Product Marketing PlanCrystal Titan
2014
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LAUNCH THEME
GOALS
Linux based Enterprise Solution
Market Launch: Position Crystal Titan as a strong contender in enterprise solution. Increase our share of voice with PR, Media channels and Regional Trade Shows.
Post Launch: Drive Demand from key solutions and ensure the messages will be delivered into country level. Develop a new customer reference for Crystal Titan within the first quarter of launch.
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GLOBAL!LAUNCH
Internal briefings!Google keyword!
PR / Media Plan / Micro-website!NUUO Website / eblasting Campaigns!
Incentive Program
REGIONAL!LAUNCH
Trade shows!Localization!
COUNTRY!LAUNCH
MIPS (Russia)!Road shows driven by PMF!
Alliance partner co-marketing events!
Crystal Titan!Market Launch Summary
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GLOBAL LAUNCH
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Internal Briefing
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Internal BriefingBrochureSelling FlyersSelling PPT FilesWebsite Readiness
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Google Keywords
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Google Keywords
Year Round Exposure
7AM to 7PM
Focused Regional Exposure
Product Oriented Message
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site
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WEBSITE・PR・MEDIA
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Website Redesign
Crystal Microsite Update
Reflects changes in features
Localized
PR & Media
A&S Magazine AD + Product Insight EDM
Product PR
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Commercial Video
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Commercial Video
30 - 40 Second Pure Product Based Commercial
Introduce the Key Selling Points of Crystal Titan
Ready in mid-March, on Website & EDM
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SELLING KIT
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Selling KitSelling FlyerDetailed Spec Sheet
Artworks
Downloadable From WebPre-installed on USB as give away
Short Presentation PPTs
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PROMOTION CAMPAIGN
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eBlasting CampaignProduct Newsletter
Product PR
Commercial EDM
NUUO WebsiteBannersProduct InfoCommercials
Selling Kit Download
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Incentive Program
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Incentive Program
For Disty & SI
Cash or License AwardCollect Success Story
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Traffic Generation
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Giveaway Program
Year Round
Collects Demo ScenarioCollect Success Story
Submissions will be visible on websiteWinners picked every quarter
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Regional Launch
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Localization
Product EDM
Website
Selling Kit Contents
Google Keywords
Product Literature
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ISC West
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ISC WestProduct Demo
Focused Target Demo
In House Special Pricing
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