Marketing launch 2014
Transcript of Marketing launch 2014
Product Marketing PlanProduct Marketing PlanCrystal TitanCrystal Titan
20142014
Next Generation WebsiteNext Generation Website
Website Redesign
Crystal Microsite Update
reflects changes in features
localized
Ready in March
Lost in Lost in TranslationTranslation
Localization
Product EDMWebsit
eGive away program
Google Keywords (?)
Selling Kit Material
Traffic Traffic GenerationGeneration
CT Giveaway Program
Year Round
Collects Demo ScenarioCollect Success Story
Submissions will be visible on website
winners picked every quarter
Current Stuff Current Stuff Hard to ProcessHard to Process
Material Rewrite
Several materials should be broken up into chunks
Short, concise power points (could be several) with clear topic and focus in
each
Easily Digestable StuffEasily Digestable Stuff
SELLING KITSELLING KIT
Selling Kit
Selling Flyer
Detailed Spec Sheet
ArtworksDownloadable From
WebPre-installed on USB as give away
Short Presentation PPTs
Commercial Commercial VideoVideo
Commercial Videos
30 - 40 Second Pure Product Based Commercial
Introduce the Key Selling Points of Crystal Titan
Ready in mid-March, on Website & EDM
Google KeywordsGoogle Keywords
Google Keywords
Year Round Exposure
7AM to 7PM
Focused Regional Exposure
Product Oriented Message
Product & Topic Keywords
All Traffic Directs to Crystal Micro-Site
Product DebutProduct Debut
ISC West
Product DemoFocused Target
DemoIn House Special Pricing
Fill out info to exchange for coupon
AWARENESAWARENESSS