Infographic_The Blueprint of Product Launch Marketing

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    25-Jul-2015
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Transcript of Infographic_The Blueprint of Product Launch Marketing

  • 71%SALES ENABLEMENT

    THE STATE OF B2B PRODUCT MARKETING IN 2015

    CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING

    MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING

    MOST POPULAR DIGITAL CHANNELS

    To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found

    Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog

    89% of B2B marketers mention

    new customer acquisition as the metric they use to

    measure the impact of product marketing

    70% of respondents say

    they look at revenue generated

    to measure the success of a product

    launch

    80%CREATING MARKETING COLLATERAL

    1 2

    69%LAUNCH PLANNING

    5

    70% CREATING MARKETING PLANS470%DEFINING POSITION

    3

    84% of B2B marketers invest

    in product marketing

    16% do not

    Organic Search (SEO)

    84%

    64%

    Social Media

    76%

    Webinars

    77%

    Email

    89%

    Website

    91%

    16%

    UNDERSTANDING BUYER NEEDS IS THE MOST CITEDGO-TO-MARKET STRATEGY

    REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH

    Source: Regalix

    LEARN MORE