Infographic_The Blueprint of Product Launch Marketing

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71% SALES ENABLEMENT THE STATE OF B2B PRODUCT MARKETING IN 2015 CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING MOST POPULAR DIGITAL CHANNELS To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog 89% of B2B marketers mention new customer acquisition as the metric they use to measure the impact of product marketing 70% of respondents say they look at revenue generated to measure the success of a product launch 80% CREATING MARKETING COLLATERAL 1 2 69% LAUNCH PLANNING 5 70% CREATING MARKETING PLANS 4 70% DEFINING POSITION 3 84% of B2B marketers invest in product marketing 16% do not Organic Search (SEO) 84% 64% Social Media 76% Webinars 77% Email 89% Website 91% 16% UNDERSTANDING BUYER NEEDS IS THE MOST CITED GO-TO-MARKET STRATEGY REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH Source: Regalix LEARN MORE

Transcript of Infographic_The Blueprint of Product Launch Marketing

71%SALES ENABLEMENT

THE STATE OF B2B PRODUCT MARKETING IN 2015

CREATING COLLATERAL IS A TOP PRIORITY FOR B2B PRODUCT MARKETING

MAJORITY OF B2B COMPANIES INVEST IN PRODUCT MARKETING

MOST POPULAR DIGITAL CHANNELS

To understand the state of product marketing in B2B companies, Regalix spoke to senior marketers on current trends and practices in the field. This is what they found

Besides Website and Email, preferences on the list chosen by our respondents, include Webinars, Social Media, Search and Blog

89% of B2B marketers mention

new customer acquisition as the metric they use to

measure the impact of product marketing

70% of respondents say

they look at revenue generated

to measure the success of a product

launch

80%CREATING MARKETING COLLATERAL

1 2

69%LAUNCH PLANNING

5

70% CREATING MARKETING PLANS

4

70%DEFINING POSITION

3

84% of B2B marketers invest

in product marketing

16% do not

Organic Search (SEO)

84%

64%

Social Media

76%

Webinars

77%

Email

89%

Website

91%

16%

UNDERSTANDING BUYER NEEDS IS THE MOST CITEDGO-TO-MARKET STRATEGY

REVENUE AND LEADS DETERMINE SUCCESS OF PRODUCT LAUNCH

Source: Regalix

LEARN MORE