COURSE LAUNCH BLUEPRINT - deborahluckham.com

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Transcript of COURSE LAUNCH BLUEPRINT - deborahluckham.com

Page 1: COURSE LAUNCH BLUEPRINT - deborahluckham.com
Page 2: COURSE LAUNCH BLUEPRINT - deborahluckham.com

K E E P S C R O L L I N G T O T H E E N D F O R

A L I F E C H A N G I N G I N V I T A T I O N !

C O U R S E L A U N C H B LU E P R I N T D E B O R A H L U C K H A M . C O M

Deborah x

It’s fair to say I’ve been around the world of ‘marketing’ a long time…15yrs to be precise.

If you’re here, maybe your a consultant, service provider or entrepreneur, and aren’t getting the results you know you’re capable of, don’t know how to monetise your expertise, already have an online ebook / course that’s just not selling or you’ve been trying so long your at point of burnout.

OR .. Maybe you’re a newbie (welcome 👋) and dream of a better work life balance, a work from anywhere online biz, that earns money on autopilot and is scalable beyond your wildest dreams! 💸

Either way, the course launch blueprint will give you the structure I USED for a successful 5k launch, allowing you to quit your 9-5 and live a life of freedom (whatever that looks like for you).

Just 2 years ago, I was overworked to a point of meltdown, too tired see friends or gym at weekends and unable to balance my diet as I grabbed constant food ‘on the go’… and after 15 years in senior marketing for the world’s most desirable beauty & fashion brands, I finally broke free of my chains, jumped off the hamster wheel and left the long commutes behind in pursuit of freedom.

Today, I travel the world, work on my own clock and have time to juice, gym, sunbath and yoga!

But before I got here … boy did I FAIL!In fact, back in 2008, I was the Queen of side gig city! Jumping on any online business that flirted my way with no structure or plan. I laugh out loud the epic failures of some of my launches. I’d stay up late into the night EVERY night, building my product, making high quality artwork, hoping that the right people would find me and buy my amazing offer, and when I launched….NOTHING 🙈

Your Course Launch Coach

Hi I ’ m D e b o r a hCreator ofNetworth Nomads Online Course Academy™

I was also suffering imposter syndrome, afraid to shout about my product for fear of being judged, so launch after launch #FAILED. I was running myself into exhaustion with no real opportunity to succeed. Does this sound familiar?

Today I am blessed to have a successful coaching business with a PROVEN plan that my clients are using to create their own freedom through launching their own online courses, and the best part? I get to help them & share their success moments.

This roadmap lists the exact steps to create a work from anywhere biz that earns while you sleep, and over the past year enabled me to live in 5 countries, work remotely on 47 beaches + drink 107 coconuts!

Even if you don’t feel you are an expert at anything, are rubbish with tech, have zero followers, no budget, or simply don’t no where to start… YOU CAN DO IT.

Come say hi on Instagram to ask me all your questions @NetworthNomads- I’ll be glad to help.

Sending positive vibes only,

👇👇

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C O U R S E L A U N C H B LU E P R I N T D E B O R A H L U C K H A M . C O M

BECOME A NETWORTH NOMAD

Imagine a life where you HAVE IT ALL ..

What is a Networth Nomad? “We are location independent, earn money on autopilot & have scaled to a high networth. The fastest route to

Networth Nomad status is through selling an online course”Deborah Luckham, founder of the NetworthNomads™ movement.

•A better work life balance so you can quit the 9-5 grind and choose how you spend your time

•A work from anywhere business that earns money on auto pilot while you sleep (& is scalable)

•All whilst building a high networth wealth and enjoying financial independence

WITH DONE FOR YOU COACHINGI teach you how to create, launch and sell an online course even if you:

o Think you are not an expert at anything

o Are rubbish with tech and have no idea how to set up

o Don’t know where to start

o Have zero following

o Work full time and want to quit

o Want a work from anywhere biz but are not an entrepreneur Deborah xYour Course Launch Coach

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C O U R S E L A U N C H B LU E P R I N T D E B O R A H L U C K H A M . C O M

2 WAYS AN ONLINE COURSE CAN TRANSFORM YOUR LIFE

Unlike a '9-5 job' where you trade time for money, an online course once built, is a financial asset, constantly 'on' generating sales.

FACT: Did you know even if you you slog it out, get promoted, & earn in the top 10% of the UK/USA salaries ... you still wouldn't earn as much an online course creator could.

2. Create Wealth So You Can Up Level Your Living

Research from USA Wikipedia, UK Gov.uk & Wikipedia. Course creator salaries calculated from known case studies and top course creator published earnings.

1. GAIN BACK TIME SO YOU CAN ENJOY YOUR LIFE

Graph based on being awake 16hrs per day & working 8hrs. Graph excludes weekends. FT (37hrs working + 5hrs commuNng per week). Networth Nomad (20hrs working per week). See disclaimer.

FACT: Did you know if you did nothing today and continue to work full time for the next 20yrs,you will loose 12.5 years of your life building someone else's dream?

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From 9-5 Grind To Online Biz Empire

IDENTIFY YOUR HIGH NETWORTH NICHE

Choose a profitable course topic from the knowledge you already have! (even if you don't think you're an expert on anything)

S T E P 1

THE 7-STEP COURSE LAUNCH BLUEPRINT

Did you know the online course industry will be worth $350 Billion by 2025?

Here’s the EXACT strategy I USE that will enable you to have a slice of the pie!!🥧

CONTENT & LAUNCH PLANCreate your course framework and launch

strategy using the 7-step PROMISE framework that will ensure student success & enable you to go live in 1

day, even if you have zero marketing knowledge, no

content and work full-time

S T E P 2

BIZ GO LIVESet up all your tech AND record all your

course videos even if you have NO TECH KNOWLEDGE!!!👏

S T E P 3

💸$350 BillionWith dedication and hard work, TOP

course creators are now making 7 & 8 figures from their work from anywhere biz

and you can too! 🏝🍹

7 FIGURE BIZ🥥💰

S T E P 5

S T E P 6

AUTOMATION STRATEGYStop trading time for money. Uplevel your lead gen strategy & SCALE your biz to 5,

6, 7 figures

S T E P 7

WEBINAR FUNNELSet up your webinar (using my proven 4-step secrets) that turns your personality

into a BRAND & MAGNET AND gives your audience so much VALUE they can't wait

to join🧲

PERSUADE & CONVERTMaster the art of storytelling to warm up your ideal audience on autopilot so they

are SOOO ENGAGED with you that they can't wait to buy the moment your

course opens🎉

LEAD GENSMASH your Ads and email sequences so your webinar FILLS EVERY TIME and new

students enrol on autopilot (even if you have no marketing knowledge)💸

S T E P 4

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C O U R S E L A U N C H B LU E P R I N T D E B O R A H L U C K H A M . C O M

MISTAKES TO AVOID

MISTAKE 1DELAYING

I spent years (literally) because I didn’t feel ready to work on my course or find the time to build my biz, but once you get going it snowballs and is a lot of fun! And as the CEO of

Starbucks once said: “If you are not embarrassed of your first product, then you launched too late”

MISTAKE 2BEING A HAVE A GO HERO

If anyone could hold the crown for being a have a go hero it surely must be me! I lost years trying to learn every part of the course launch set up and funnel marketing trying to save money instead of hiring a coach… but looking back the cost of a DONE FOR YOU course

was a small price to pay for the time and life I would have gained back.

MISTAKE 3SPENDING TOO MUCH TIME PERFECTING YOUR BRAND

Spoiler alert… people buy solutions not pretty artwork. It’s another area I got sucked into, creating perfect handouts when all I needed to do was approach my audience with facts

and solutions to their problems and I would get enrolments. The branding comes secondary to the quality of the messaging and content.

MISTAKE 4NOT VISUALISING WHERE YOU WANT TO BE

Building your course can have it’s highs and lows. To get through the tough parts, use your visualised list of the life you dream of creating to spur you on and motivate you to take action on the days you want to hide under a duvet… the hard work pays off trust me!

It’s easy to get lost at times, I’ve been there remember.. And I REALLY don’t want you to suffer the setbacks I found myself in that lost me back weeks. Follow the mistakes to avoid so you don’t waste YOUR time or energy

focusing on the wrong things.

MISTAKE 4STARTING WITHOUT A CLEAR PLAN

Don’t start aimlessly in front of the TV, create a roadmap you can follow that will direct you towards your final goals

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C O U R S E L A U N C H B LU E P R I N T D E B O R A H L U C K H A M . C O M

Don’t Waste Another yEAr STUCK IN THE 9-5 GRINDLIKE I DID just thinking about it

FOLLOW The course LAUNCH BLUEPR INT & YOU CAN:

L IFE CHANGING RESULTS#SMASHYOURGOALS

Quit your 9-5 grind so you never have to commute, deal with your difficult boss or dread Sunday nights ever again

Create a work from anywhere business so you can travel the world, spend more time with family or be your own boss💪

Shape your day to fit around your family, lifestyle & convenience. Enjoying the freedom to live to your own routine

Fulfil your life's purpose and help other people along the way 🎉

Provide for you and you family so they never have to worry about bills or struggle ever again👏

Transition your life to Digital Nomad WFA (work from anywhere) status whilst still building your long term wealth AND enabling yourself to operate as a global citizen in any country you choose 🏝

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T E L L M E M O R E

WAIT, DON’T GO YET

Imagine if you could get your online course biz LIVE in just 21 days!

By turning your unique passion or skill into an online course, so you can quit your 9-5 & live a life of freedom!

I teach the EXACT steps that TOP PERFORMING course creators use to shape and build their online course business to 7 FIGURES.

PLUS you get DONE FOR YOU templates, workshops and cheat sheets so you can fly through set up and head for #SalesCity!

In the 2 1 Day Course Launch Challenge You Will :

CLICK HERE TO JOIN THE CHALLENGE

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Of course! I actually design my coaching with you in mind. And I myself started our full time remember! You can either go at your own pace, or the pace I set. What matters is that I’ve saved you a TON of time by providing easy to follow video tutorials, DONE FOR YOU cheat sheets, templates and strategies that will help you go live and making money as fast as possible so that you can quit your 9-5. Even if you juggle a busy home life, this coaching is suitable for you.

FAQYour Course Launch Questions

But I work full time, can I do this?

A

Q

Let’s talk about time shall we? There are so many ways to win back an hour or 2 a day if you need to. It’s about time management and being aware of where you become distracted. For example, do you know how many hours you spend on your mobile phone a day? Or how many hours you watch TV a day? Or how long you spend in the car commuting that you could use to listen to my training, or voice record your ideas? My point is, I worked a 50 hour week in a high pressured job, plus commuting,… and if you want it enough, I can help you find the time J

But I don’t have time, how can I start?

This is where you are wrong my friend! Let me ask you, can you remember the las few times someone asked you for advice? This is a classic example of a trusted expert being asked for a solution, and once you begin the workshop on finding a networth niche, trust me you will have SO MANY course ideas you will find it hard to choose one!

I’m not an expert at anything, how can I make a course?

Of course!(excuse the pun!). My entry level 21 day course launch challenge is less than a grocery shop and lays out the EXACT steps you need to follow to have an entire online course business live in just 21 days!!! WHAOOOOOOO. For each lesson you will simply grab the plug ‘n’ play templates, watch the lesson and complete the actions with my guidance…. Seriously, it’s so easy!

I have no budget, can I still build an online biz?

W W W . D E B O R A H L U C K H A M . C O M

A

Q

A

Q

A

Q

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It’s time to bust a few myths here .. All you need is a few hundred ENGAGED contacts to be making sales. Thousands of followers does not mean buyers, and we are in the game of making sales. Just take a look at my own Instagram, it’s the perfect example to you that I’m making 5 figure months off barely any followers. My following, comes from other online sources such as low cost paid ads, Pinterest and search engines.

FAQYour Course Launch Questions

I’m not an influencer and I have no following, how can I sell?

A

Q

Being worried about your skills with tech is the biggest barrier that stops clients from signing up, and the funny thing is, it’s the smallest problem! Of course you can build an online business without tech skills, marketing knowledge or website building skills. All you need is a good idea and the right coach to help you.

Not only that, the platform that I use personally, and that I recommend to all my students allows you to have a website and course live with NO TECH KNOWLEDGE whatsoever. It’s a plug ‘n’play system and if you can write an email then you can use it.

Can I build an online business if I’m a complete technophobe?

I cover all this in Networth Nomads Online Course Academy and give you my live examples, cheat sheets for writing your own social posts/ads, ad templates, examples and the EXACT setting you need to use to keep your costs down!

You will be able to realistically start off small or even with no budget at all. It all depends on how fast you want to scale and your own personal circumstances. I started with organic traffic from search engines, Pinterest and social posts, and progressed onto ads.

I don’t know how to use social media for selling can you help?

W W W . D E B O R A H L U C K H A M . C O M

A

Q

A

Q

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T E L L M E M O R E

WAIT, DON’T GO YET

Imagine if you could get your online course biz LIVE in just 21 days!

By turning your unique passion or skill into an online course, so you can quit your 9-5 & live a life of freedom!

I teach the EXACT steps that TOP PERFORMING course creators use to shape and build their online course business to 7 FIGURES.

PLUS you get DONE FOR YOU templates, workshops and cheat sheets so you can fly through set up and head for #SalesCity!

In the 2 1 Day Course Launch Challenge You Will :

CLICK HERE TO JOIN THE CHALLENGE

W W W . D E B O R A H L U C K H A M . C O M

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D E B O R A H L U C K H A M . C O M

Deborah x

YOUR ONLYLIMIT IS YOU