INTRODUCTION

Organic baby soaps are made from natural plant based chemical free ingredients.

These ingredients have been sourced from plants that have been farmed without using pesticides, herbicides, or synthetic fertilizers. Certified organic baby soaps authenticate that such soaps are made from certified organic oils and are free from residues of pesticides, herbicides, or synthetic fertilizers.

MEANING

The term organic mean that we

are getting a chemical free baby soap and our baby will be free from allergies, irritants caused by normal baby soaps.

BENEFIT OF OPTING FOR ORGANIC BABY

SOAP Friendly way to keep your

baby clean without irritating his or her skin with artificial ingredients.

INGREDIENTS IN ORGANIC BABY SOAPWe use primary oils such as OLIVE OIL

and PALM OIL . We plan to add COCOA and MANGO BUTTER to it in future. Sodium Hydroxide is used in lesser quantity as with out it no soap can come into existence.

We also use calendula which is a mild antibacterial antiseptic.

As far as fragrance of the soap is concerned we tend to use LAVENDER & LIME.

SOME COMMON INGREDIENTS IN

ORGANIC BABY SOAP Mango Butter -- Mango Butter has very

rich moisturizing attributes. Calendula - Calendula has an

appeasement effect on children and soothes red dry skin.

Honey:- Honey provide lather to the soap and it is also good for baby’s sensitive skin.

EXCITING FACT

The best part of our soap is that it is edible.

Which means it is the most safest soap for babies in India.

HAPPY BABY “DOODLE” BABY

PROMOTIONAL ACTIVITIES “CARE BRIGADE” CARNIVALS DATA EXTRACTION TELE CALLING WORKSHOPS FOR TO

BE MOMS COMPETITION

8 DAYS PRIOR TO LAUNCH

ROAD SHOWS was organized in collaboration with 94.3 MY FM. JUHI CHAWLA was invited as the CHIEF GUEST and BRANDAMBASSADOR.

7 DAYS PRIOR TO LAUNCH Data was collected from various hospitals about to be mom’s

Representatives were sent to:- FORTIS HOSPTAL (MOHALI) PGI SECTOR 12 (CHANDIGARH) SECTOR 32 (CHANDIGARH)

6 DAYS PRIOR TO LAUNCH Calls were made on the basis of data collected from various hospitals for the workshop to be held on 3 days prior to launch.

5 DAYS PRIOR TO LAUNCH JUHI CHAWLA promote the product.

4 DAYS PRIOR TO LAUNCH Sector 17 Plaza Carnival was sponsored by the company.

Our CEO was theChief Guest.

3 DAYS PRIOR TO LAUNCH Workshops for to be mom were organized at

HOTEL AROMA Sector22. DR. TANYA SHARMA (Child Specialist) was invited to share her views.

2 DAYS PRIOR TO LAUNCH

Meeting with the distributors was organized at HOTEL SHIVALIK VIEW.

1 day prior to launch A Healthy Baby show was organized at ROCK GARDEN and SUKHNA LAKE in CHANDIGARH.

BABY PRINCESS BABY PRINCE

DAY OF LAUNCH

COMPANY EMPLOYEESCOMPANY EMPLOYEES

SALES MANAGERDISTRIBUTORSALES REPRE-SENTATIVE

SALES REPRESENTATIVE

EXPERIENCEDFRESHERS

TARGETS FOR THE EMPLOYEES

TARGETS FOR TEAM - A

S. NO.

NAME DESIGNATION

LOCATION MONTHLY

QUATERLY

HALF YEARLY

1. HARINDER Sales Rep

CHD 1500 4500 9000

2. AMAN Sales Rep CHD 1500 4500 90003. VIKAS Sales Rep CHD 1500 4500 90004. NEERAJ Sales Rep CHD 1500 4500 90005. PUNEET

Sales Manager

CHD 6000 18000 36000

TARGETS FOR TEAM - B

S. NO.

NAME DESIGNATION

LOCATION

MONTHLY QUATERLY

HALF YEARLY

1. Navjeet Sales Rep CHD 1200 3600 72002. Gursharan Sales Rep CHD 1200 3600 72003. Gagan Sales Rep CHD 1200 3600 72004. Harpreet Sales Rep CHD 1200 3600 72005.

Jasbir Singh

Sales Manager

CHD 4500 13500 27000

CITY MAP

TARGETS FOR DISTRIBUTORSS.

NO.

NAME LOCATION

MONTHLY TARGET

SALE’S REP. NAME

1 NavBharat Medical Store

Sec-16150 Harinder

2Bhaarat Chemist Sec-16 120Vikas3General Store Sec-16 175Gursharan4Krishna Medicos Sec-16 80Harinder5GMCH Sec-16 110Gursharan6Puneet Enterprises Sec-16 135Aman 7Empire Store Sec-17 450Gagan8Rohan Medical StoreSec-17 75Harinder9Mridul Agencies Sec-17 90Navjeet

10Kapoor Medicos Sec-15 35Harinder

TARGETS FOR DISTRIBUTORS (to be cont’d)S. NO.

NAME LOCATION

MONTHLY TARGET

SALE;S REP. NAME

11Amar Medicos Sec-15 75Harinder

12General Store Sec-18 220Navjeet

13Aggarwal Agencies Sec-18 300Harinder

14Bhardwaj Medicos Sec-18 250Neeraj

15National Medical Agencies Sec-9 150Neeraj

16Soni Medicos Sec-9 100Aman

17Ebony Sec-9 160Gursharan

18Nabha Medicos Sec-9 210Gursharan

19Ravi Medicos Sec-9 225Harinder

20Royal Medicos Sec-8 225Vikas

21Victor Chemist Store Sec-8 175Neeraj

22Amartex Sec-8 475Neeraj

23Mum's Mall Sec-8 600Gagan

To be continued…..S. NO.

NAME LOCATION

MONTHLY TARGET

SALE’S REP. NAME

24Garg Medicos Sec-33 225Harpreet25Ashu Chemist Sec-33 275Aman 26Sharma Pharmaceutical Sec-33 375Aman 27Citi Medicos Sec-33 450Neeraj28Arora Medicos Sec-33 375Vikas29Dinesh General Store Sec-36 225Harpreet30Yogesh Drug Store Sec-36 340Harinder31Lavanya Medical Store Sec-36 375Harpreet32Khanna Provision Store Sec-36 375Harpreet33Easy Day Sec-36 375Vikas34Lovely Veriety Store Sec-26 175Gursharan35Sharma Medicos Sec-26 325Navjeet

To be continued….S. NO.

NAME LOCATION

MONTHLY TARGET

SALE’S REP. NAME

36Gupta Agencies Sec-26 225Vikas37Garg General Store Sec-26 175Aman 38Imperial House Sec-26 375Navjeet39Ravi Variety Store Sec-38 275Aman 40Shipra Medicos Sec-38 225Harinder41Gulshan Medical Store Sec-38 225Navjeet42Bawa Drug Store Sec-39 175Vikas43Rana Medicos Sec-39 175Aman 44Sunny Pharmaceutical Sec-39 175Navjeet

POST LAUNCH MARKET STRATEGY

OFFERS FOR CUSTOMER ON DAY 0

For kids from 0-6 months we are giving soft floating toys .

For kids from 6month-3year we are giving them Calcium Teether.

For kids from3-6years we have something exciting called………..DOODLE PUZZLE

STRATEGIES AFTER LAUNCH DAY 1:- We will distribute LUCKY DRAW COUPONS

to the customers. The result of the LUCKY DRAW will be

declared after 8 WEEKS from DATE OF LAUNCH.

DAY 7:- We will conduct RETAILER FEED BACK. DAY 20:- We will organize CUSTOMER SURVEY at

different locations in the city.

CASE STUDY OF DOY

RISE Brand of VVF Ltd. Launched in 1998.

Also the manufacture of KIDS ( J&J ). Different from other baby soap due

to its different form and shapes. Instant hit amongst kids

DOWNFALL Entered into the adult product

market with CREAM BASED PREMIUM SOAP. The name of soap was “DOY CARE CREME”.

Product bombed in the market.

They also lost the grip over the baby care market due to laid back approach towards advertising.

J&J took over the market.

CASE STUDY OF JOHNSON & JOHNSON

POSITIVES Entered the baby soap market with it's product

KIDS.

VVF Ltd. who stepped into the personal care market with “DOY” was manufacturing KIDS for J&J.

KIDS bombed in the market. J&J targeted the segment of kids aged 0-3 years.

Came into the market again with J&J baby soap. Captured the baby soap market as “DOY’S” hold on the market started slipping

DRAWBACK

It's target segment is stagnant (i.e. 0-3 years) and this is where we have an edge over it. Our different shape and form also differentiates us from J&J as we will be more popular with the kids.

We have an edge over J&J because our soap is organic and J&J’s soap is chemical based.