Link Building Strategies (John Straw)
-
Upload
auexpo-conference -
Category
Documents
-
view
421 -
download
0
description
Transcript of Link Building Strategies (John Straw)
Identifying Potential Online Partnerships
John StrawCEO
Linkdex
Decide the Partnership Type
• Search partnership– Designed to get better placements on search
engines
• PR partnership – Designed for brand and product exposure– But also has clear search engine benefits
• Commercial partnership– Turning partners web site visitors into your clients
Finding New Partners 1• Identify top search engine performers• Use the Yahoo Site Explorer command to find out
who’s linking to them…and then add SEOQuake
Finding New Partners -2
Use the free Touchgraph application to identify sites that are similar in content to your own
Finding New Partners - 3
Use Google “allintitle:”command to identify sitescarrying specific editorial
But there are other sites that are more helpful
Screening Potential Partners• Pagerank – indicates how well a site is regarded by Google• Alexa – checks site popularity• Content density – indicates what a search spider sees in the site• Age – Google prefers older sites• Inbound links – indicates how popular content is• Outbound links – the less the better
Pagerank Screening
• Pagerank is an indicator of how well Google regards a specific page
• On an logarithmic scale of 1:10, 10 best• Pagerank indicator comes with the Google
toolbar
Popularity Screening
• Use Alexa to find relative popularity of sites
Online PR Finds it’s Own Partnerships
Keyword Density Analysis
• What a search spider thinks this page is about
• Click here for the tool
Don’t forget to leverage your suppliers
Or
Linkdex