182 link building strategies

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    20-Feb-2016
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A collection of 182 link building strategies built during 8 years spent as search marketing strategist.http://www.pitstopmedia.com/sem/link-building-strategies

Transcript of 182 link building strategies

  • 182 (... and counting)LINK BUILDING STRATEGIES

    Traian NeacsuSearch Marketing Director, http://www.pitstopmedia.com

  • LINK BUILDING STRATEGIESFind websites that are mentioning your URL but have not hyperlinked to your website

    Recruit on a college/university website (even from outside your city/area; you never know what talents youll find in other cities)

    Start a coupon program and get links from coupon websites

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESBuild some links using Flickr

    Create link wheels using social websites and web 2.0 sites

    Use Google Alerts to get notifications for the targeted keywords and get links from newly found sources

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESCreate an extensive industry glossary that will attract links from others

    Create a list of abbreviations used in your industry. Explain each abbreviation in details and get into partnerships with abbreviation websites to link to your website for a more detailed explanation of the abbreviations they list on their websites

    Create 101 lists (i.e. 101 ways to drive traffic to your site)

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESGet listed in Yahoo! Directory and Google Places; this is especially important for local SEO

    Search for competitorsite.com site:edu to get a list of most trusted links to a site and get listed there too

    Join the local Chamber of Commerce and get a link on the member section

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESExchange links with websites that are complementary but generally not competitive to your own

    Get listed in ODP

    Get links from niche directories, especially those manually edited

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESSubmit to specialty search engines addressing your niche and market

    Ask links from your business partners or clients

    Incorporate the link requirements to your site in all contracts with resellers, vendors and subcontractors

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESAsk links from happy customers who are active bloggers, editors, and social media pages

    Get your.pdf, .doc, .ppt and other document indexed by file specific engines

    Use power queries on Google and other major search engines to identify link opportunities (there are hundreds of such queries, but thats in a detailed post)

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESLinks from organizations or associations connected with your industry

    Get links from your upstream or downstream suppliers

    Get listed in local directories

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESUse http://www.beaucoup.com/ to find vertical engines and directories and get listed in them

    Submit the article you wrote to article directories

    Write an honest review of a product/service you use and like your website then contact the developer/author to let them know youve positively reviewed their product and maybe theyll link back to you

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESLicense content from your site in exchange for a back link

    Offer something for free (such as a downloadable report), and then ask for a link back to your site if the person finds value in the free item

    Contact editors and writers and let them know you are available to be used as a source in exchange for a link

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESHave an easy way for your visitors to link back to you (tweet meme, share this, re-tweet button)

    Join groups and discussion list and get links from there

    Leave a link in chat rooms, blog comments, forums, everywhere you genuinely contribute to the discussion

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESUse signature on newsgroups (if newsgroups are still alive on the web)

    Ask a question on Q&A websites pointing to your website; after all youre not THE genius to knowem all

    Reply to questions on A&Q websites. Your goal should be to genuinely help others, but you can link to your site if you have a more detailed answer for that question.

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESInclude a link in your email signature. While this will not be indexed by Google sometimes emails might be copied and published on web pages.Try to get listed in DMOZ in multiple categories (as long as your website is eligible to belong to multiple categories)Create an award icon for your industry so people can place it on their websites, linking back to you (W3C HTML Markup valid icons)

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESRegister additional domain names like (i.e. sitenamemisspelling.com or yoursitename.hu), build 10-15 links to them then do a 301 to your main site

    Create contest and sweepstakes and list your website on contest and sweepstakes directories on the Web

    Offer site owners free memberships if they link to you

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESWhen you write your blog articles, link to blog posts that use the trackback feature. The blogger will notice that and if you have good content, you might get links from them.

    Submit technical papers to Web sites that are either interested in the subject or offer technical papers (bitpipe.com)

    Indentify industry editors and point them to your case studies, white papers and other similar content (be mindful to have both web versions for those documents and .pdf files they can download)

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESIf you use any software that is helping you, genuinely write a review about it and let the author have your testimonial (with a link to your site) on their website

    Apply to awards programs for your industry, for example: Windows & .NET Magazines Readers Choice Awards

    Make sure that all employee speaking engagements at tradeshows, expos or other events are linked on the website for the show

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESWrite press releases and submit to press release websites (in most of the case the top 25 PR websites will be enough)

    Use a paid press release distribution service, only when your company has something relevant to communicate to the masses

    Use http://www.gebbieinc.com/ to find media contacts in your industry and establish relationships with them, even for content syndication. Ask what kind of content they want and provide them what they need. Push for a link from their websites if they are quoting or using your content

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESWrite to journalists and media contacts and let them know that you are publishing articles on your niche and are available for interviews and even content syndication.

    Contact your local radio and television stations and offer your expert knowledge as a source; get a link from their site

    Join associations within your industry and ask to be listed on their directory section on their website

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESdentify 404 pages on other websites related to your industry and contact the webmasters to let them know about linking to inexistent/wrong resources. Once the dialog was established you can suggest your website as a replacement resource for dead links

    Identify 404 pages on competitors website (you can use Open Site Explorer, Top Pages report to find 404 errors on competitors site) and see who is linking to those pages and tell them to link to your page instead

    Reclaim your 404 referrers to link an existing URL (either 301 redirect on your web server or make sure the referred page actually exists)

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESRent pages from authority sites

    Place link on your non-competing, related newsletters

    Research for fan pages for your products/services and ask for links by email

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

  • LINK BUILDING STRATEGIESCreate an impressive calendar (bikini calendar always sell) and give it away for free, downloadable from your site, of course

    Launch online sweepstakes and place targeted links on high interest niche content sites (search for Sweepstakes and Contests and your keyword)

    Create corporate Wikipedia pages

    for more details on each strategy visit www.pitstopmedia.com/link-building-strategies

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