182 link building strategies

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LINK BUILDING LINK BUILDING STRATEGIESSTRATEGIES

Traian NeacsuSearch Marketing Director, http://www.pitstopmedia.com

http://www.pitstopmedia.com/

LINK BUILDING STRATEGIESLINK BUILDING STRATEGIES

1. Find websites that are mentioning your URL but have not hyperlinked to your website

2. Recruit on a college/university website (even from outside your city/area; you never know what talents you’ll find in other cities)

3. Start a coupon program and get links from coupon websites

for more details on each strategy visit www.pitstopmedia.com/link-building-strategiesfor more details on each strategy visit www.pitstopmedia.com/link-building-strategies



4. Build some links using Flickr

5. Create link wheels using social websites and web 2.0 sites

6. Use Google Alerts to get notifications for the targeted keywords and get links from newly found sources




7. Create an extensive industry glossary that will attract links from others

8. Create a list of abbreviations used in your industry. Explain each abbreviation in details and get into partnerships with abbreviation websites to link to your website for a more detailed explanation of the abbreviations they list on their websites

9. Create 101 lists (i.e. 101 ways to drive traffic to your site)




10.Get listed in Yahoo! Directory and Google Places; this is especially important for local SEO

11.Search for competitorsite.com site:edu to get a list of most trusted links to a site and get listed there too

12.Join the local Chamber of Commerce and get a link on the member section




13.Exchange links with websites that are complementary but generally not competitive to your own

14.Get listed in ODP

15.Get links from niche directories, especially those manually edited




16.Submit to specialty search engines addressing your niche and market

17.Ask links from your business partners or clients

18.Incorporate the link requirements to your site in all contracts with resellers, vendors and subcontractors




19.Ask links from happy customers who are active bloggers, editors, and social media pages

20.Get your.pdf, .doc, .ppt and other document indexed by file specific engines

21.Use power queries on Google and other major search engines to identify link opportunities (there are hundreds of such queries, but that’s in a detailed post)




22.Links from organizations or associations connected with your industry

23.Get links from your upstream or downstream suppliers

24.Get listed in local directories




25.Use http://www.beaucoup.com/ to find vertical engines and directories and get listed in them

26.Submit the article you wrote to article directories

27.Write an honest review of a product/service you use and like your website then contact the developer/author to let them know you’ve positively reviewed their product and maybe they’ll link back to you




28.License content from your site in exchange for a back link

29.Offer something for free (such as a downloadable report), and then ask for a link back to your site if the person finds value in the free item

30.Contact editors and writers and let them know you are available to be used as a source in exchange for a link




31.Have an easy way for your visitors to link back to you (tweet meme, share this, re-tweet button)

32.Join groups and discussion list and get links from there

33.Leave a link in chat rooms, blog comments, forums, everywhere you genuinely contribute to the discussion




34.Use signature on newsgroups (if newsgroups are still alive on the web)

35.Ask a question on Q&A websites pointing to your website; after all you’re not THE genius to know’em all

36.Reply to questions on A&Q websites. Your goal should be to genuinely help others, but you can link to your site if you have a more detailed answer for that question.




37.Include a link in your email signature. While this will not be indexed by Google sometimes emails might be copied and published on web pages.

38.Try to get listed in DMOZ in multiple categories (as long as your website is eligible to belong to multiple categories)

39.Create an award icon for your industry so people can place it on their websites, linking back to you (W3C HTML Markup valid icons)




40.Register additional domain names like (i.e. sitenamemisspelling.com or yoursitename.hu), build 10-15 links to them then do a 301 to your main site

41.Create contest and sweepstakes and list your website on contest and sweepstakes directories on the Web

42.Offer site owners free memberships if they link to you




43.When you write your blog articles, link to blog posts that use the trackback feature. The blogger will notice that and if you have good content, you might get links from them.

44.Submit technical papers to Web sites that are either interested in the subject or offer technical papers (bitpipe.com)

45.Indentify industry editors and point them to your case studies, white papers and other similar content (be mindful to have both web versions for those documents and .pdf files they can download)




46.If you use any software that is helping you, genuinely write a review about it and let the author have your testimonial (with a link to your site) on their website

47.Apply to awards programs for your industry, for example: Windows & .NET Magazines Reader’s Choice Awards

48.Make sure that all employee speaking engagements at tradeshows, expos or other events are linked on the website for the show




49.Write press releases and submit to press release websites (in most of the case the top 25 PR websites will be enough)

50.Use a paid press release distribution service, only when your company has something relevant to communicate to the masses

51.Use http://www.gebbieinc.com/ to find media contacts in your industry and establish relationships with them, even for content syndication. Ask what kind of content they want and provide them what they need. Push for a link from their websites if they are quoting or using your content




52.Write to journalists and media contacts and let them know that you are publishing articles on your niche and are available for interviews and even content syndication.

53.Contact your local radio and television stations and offer your expert knowledge as a source; get a link from their site

54.Join associations within your industry and ask to be listed on their directory section on their website




55.dentify 404 pages on other websites related to your industry and contact the webmasters to let them know about linking to inexistent/wrong resources. Once the dialog was established you can suggest your website as a replacement resource for dead links

56.Identify 404 pages on competitor’s website (you can use Open Site Explorer, Top Pages report to find 404 errors on competitors site) and see who is linking to those pages and tell them to link to your page instead

57.Reclaim your 404 referrers to link an existing URL (either 301 redirect on your web server or make sure the referred page actually exists)




58.Rent pages from authority sites

59.Place link on your non-competing, related newsletters

60.Research for fan pages for your products/services and ask for links by email




61.Create an impressive calendar (bikini calendar always sell) and give it away for free, downloadable from your site, of course

62.Launch online sweepstakes and place targeted links on high interest niche content sites (search for “Sweepstakes and Contests” and your keyword)

63.Create corporate Wikipedia pages




64.Create infographics to attract media websites to link to you

65.Use donations and charity get some quality links: offer free advice, free audits, free samples or sponsorships in exchange for the link

66.Use URL shorteners add in the ability to customize shortened URLs or create your own short URL shortener service and intelligently use your keywords in the short URLs




67.Local directory submission for geo targeted keywords

68.If you own a domain name and move the content to another one do a 301 redirect; if you move a page to another URL do a 301 too

69.Try to get listed on http://dir.yahoo.com/new/. Study the websites listed from that page and sees what makes the editors to link to them. Getting a link from the pages referenced by this URL is also a good idea




70.Get links from review websites to get listed in the 7-pack; important for local SEO

71.Offer discount to disabled or other minorities and get a link from their associations

72.Offer discounts to university staff, faculty, and students. They often have a page where they list special promotion




73.Use searches like “Top Sites for Researching {your keyword}” to identify resources websites where you can ask for a link (if your content is worthy)

74.Submit e-zines to Ezine-Universe.com and other e-zine directories

75.Place a web cam on your company entrance and submit the URL to cam guides like WebCam Central (www.camcentral.com)




76.Create a widget like http://www.nlm.nih.gov/medlineplus/widgets.html and offer it to you affiliates. Call related, non competing websites and talk with them to see if they are interested in such widgets

77.Create a link to us page just like http://www.nlm.nih.gov/medlineplus/widgets.html to give people the opportunity to link to you

78.Sign in guest books if they give links and do follow; sing those books, but don’t be a spammer




79.Use Google groups, Yahoo! groups and reply to questions related to your industry

80.Request inclusion from the vertical engine’s editors

81.Guest blogging; you can use http://myblogguest.com/ to identify partner sites




82.Submit content to social blogging sites

83.Blog commenting :)

84.Social bookmarking websites




85.Submit company profile to business profile websites

86.Get good reviews (ask your happy customers to do it) on review websites

87.Publish classified ads




88.Forum profiles

89.Forum commenting

90.Free hosted pages and websites

91.Photo sharing submission




92.Host your blog images (the big ones) on various image sharing sites. Add html caption and alt text to the images if possible

93.Get a link from a .mil website

94.Get a link from an .org website relevant to your business




95.RSS submission

96.Social media profiles for company employees

97.Create Squidoo lenses

98.Create blogs on free blogging platforms




99.Ask links from friends’ websites

100.Write how to tutorials and get links from how-to sites

101.Repair broken inbound links (404 pages) using Google Webmaster Tools

102.Optimize existing “click here” back links from other websites to meaningful anchor text




103.Update the link to us page regularly so your anchor text is varied

104.Either interview an expert from your field, or try to get interviewed by someone else

105.Use tynt.com to automatically insert a link to your content when someone is doing copy and paste




106.Use the RSS footer plug-in for WordPress (http://yoast.com/wordpress/rss-footer/) to get a link back from automated link scrappers (RSS scrappers)

107.Buy a gift (coffee card, gift card) to undergraduates from universities to create a page on their .edu website

108.Outsource your research/projects (ask an university of college to do a research on your behalf)




109.Use Google AdWords’ content network to determine which (relevant) websites generate traffic and conversions. Contact those websites directly.

110.Submit your blog to blog directories

111.Become a sponsor for an event (educational event maybe work the best, if you can get a link from their websites)




112.Donate to charity and get on their donors page

113.Identify good domain names that people search for, but the domains are just parked and try to get a deal with the owner to do a 301 redirect to your page in exchange of fee (affiliation maybe)

114.Blogger product previews; put your product/service in the hands of bloggers in a direct, personal manner to encourage them to review them and link to your site




115.Content partnerships; forge content and link sharing relationships with high audience relevance

116.Tweet your blog; twitter links are sometimes getting indexed by Google

117.Create something unique: Top 10s, top 250s, mash-ups, how-tos, best-ofs, surveys, studies, awards




118.Develop a FF/IE/Chrome plug-in or tools that others are in a need for it. Host in on your site and remind (a nag screen or something similar) users to put a link on their site if they want to get the fully functional version

119.Become a member of BBB

120.Offer to write testimonials or a quote to your suppliers, if they are willing to link back to your site in this testimonial




121.Ask clients to write testimonials about your product or service that they publish on their website in exchange for a discount, i.e. offer free delivery, or next day delivery or any other benefit you can provide if they talk (to be read link) to you

122.Assign employees to get one link per day by joining relevant discussions (blogs, forums, boards, groups) to your niche and teach them how to link to your site




123.Put your link in your email signature (bonus: add a client testimonial at the end of the signature; bonus2: if possible, have your developers change the testimonial as frequent as possible)

124.Submit to podcast directories (bonus: you can automatically transcribe the podcast and put the content on your site)




125.Create a video (even from static pages or from presentation, company profile, etc) and use tubemogul.com to distribute them

126.Create a quiz that gives a badge at the end so people can share on their blog or profile page on any number of sites

127.Identify open CMS platforms like Wikipedia and create content rich, targeted content on them




128.Submit products to shopping social networks like ThisNext and Kaboodle

129.Submit to comparison shopping engines

130.Start a green initiative and get listed in green directories (these kinds of directories are now on ascending trend)




131.Launch your own affiliate program and make your affiliate links search engine friendly

132.Build a WordPress plug-in which adds a link back to your site if used for free, if paid remove the

133.Build widget style ad units that contain links to your product/service pages




134.Create a product usage guide/e-book and give a link back to the product page, publish it on .pdf engines, slideshare and link back to your pages

135.Build a tool that automatically tweets about price drops and tweet the most significant changes in twitter

136.Have a tell a friend functionality and share this buttons




137.Ask your employees to link to your company from their social profiles

138.Persuade linkerati to subscribe to your blog; create a list of linkerati in your niche; get their contact detail and email them; they will link back to you if you write good content

139.Create the most extensive resource on the web for your products/services




140.Search your competitors by phone numbers and do a co citation analysis to discover important sites to get listed on

141.Create a list of top 10/20 experts in the industry, let people vote on who’s the best and contact the contestants when you do so

142.Submit articles to industry news site (i.e. SEO articles to webpronews)




143.Submit your link to relevant city and state governmental resources

144.Get listed in the recommended lists of the public library (start locally, then nationwide and maybe internationally)

145.Validate your site (CSS, html and accessibility) and submit to websites that are listing such websites (i.e. http://www.w3csites.com/)




146.Submit to web design contest and galleries http://www.csselite.com/ (it will make sense only if your website has a great design)

147.Switch to html5 and submit to html5 galleries (http://html5gallery.com/)

148.Build a “collection of tools” page and promote it a bit among the tools creator to get links from their site to your




149.Design (or hire a designer) to create a free sponsored CMS theme (WordPress is the widest used CMS) and give it for free; submit the theme to free WordPress directories; display sponsored “designed by” footer to get additional links. When you want change the anchor text pointing to you, just do an update of the theme :)

150.Create your social media profile for all these websites: http://knowem.com/websites/all/. Make sure you are doing your home work to complete your profile and look professional. Participate in the conversation there.




151.Pay for inclusion in some widely syndicated ‘Recent Blog Posts’ widget. For example, SEO Chat distributes widgets you can put on your site featuring their most recent blog posts

152.Instead of asking money after the trial period ended, ask people to link to your site to get a tool you offer for free and are popular and requested.

153.Adopt orphaned WordPress plug-ins and bring them up to date




154.Create a plug-in (hmm, actually I should do this)that checks the status of external links from a page and displays a 404 near to each broken link. When you visit a site and see a 404 page link email the page owner to let them now they are sending people to pages that are not existent. Hopefully they will give you something (ask for a link) in return.

155.Indentify errors (link to inexistent pages, design errors, ugly images) on related websites and email owners telling how to fix them. Later you can ask for a link or sell them some services




156.Sponsor a plug-in; try to host it on your site, or try to have a “link to this page to activate the license” activation system, or have a nag screen that can only be removed if the owner is providing a page that links to you

157.Sell items on eBay and offer to donate the proceeds to charity. Many charities will link both to the eBay auction and to your site



158.Have your employee contact their friends and ask them to link to your site (make it a contest and give a prize to the employee with most friends linking back to you)

159.When you leave signatures in blog try to add your keywords in your name in a creative manner – (i.e. Joe the plumber)



160.Automatically add a link to your images; lots of people are hot linking to it (while there are already some scripts out there, I have to find yet a better solution for this technique)

161.If possible send samples of your product/(free access to tools, plug-ins and so on) to industry bloggers and ask them to try the products



162.Release unique research results within your industry (i.e. how B2B decision makers are buying)

163.Offer to speak at a college or university and make sure you get listed on the university’s website

164.Help write curriculum for a college or university

165.Create a widget and submit it to widget directories http://www.widgipedia.com/



166.Find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links

167.Buy existing websites related to your niche (flippaa.com), link to your site



168.Create a piece of software that will serve the needs of your niche and upload it to shareware directories. If you want to go gray/black hat with this strategy (which I don’t recommend) you can submit the cracked version to torrent forums, p2p sites or warez sites (I’ve seen a software site getting tens of thousands of links from such websites). Lock the software with a license key and then ask for a review and link in exchange for an activation key

169.Write case studies for your industry and submit them to web libraries specialized in case studies (again bitpipe.com)



170.Include a brief request in the order confirmation or shipment confirmation email. You might even consider following up with the customer and making sure everything was OK a day or two after the shipment arrived (assuming you’re doing shipment tracking), and requesting the link then, when they’re probably feeling most generous towards you

171.Run a story contest. Ask your customers to write a story on their social media profiles/blogs about their experience on your site and submit the story/link for voting on your site. The story with most votes should win something extremelly valuable (i.e. access for life to your tool, one year of free pizza, etc)



172.Generate links via embedded content. Develop a tool that others use to create media content which can be added to any html page (a great example o such tool is scribd or vimeo)

173.Translate your site/blog in multiple languages and submit the translated version to non English directories. This can lead a massive increase in traffic, links and index saturation.

174.Purchase text link ads on relevant pages of a related site. Best if the link is from within a site’s actual content. Speak with the owners directly, skip the trade link companies



175.Paid blog posts

176.Sponsor a trade show

177.Sponsoring multiple university engineering department contests



178.Sponsor high end content blogs on your niche

179.Create unique online tools and services and give them for free

180.Content acquisition; find content that ranks well or has earned considerable link popularity on a topic, purchase it fro



181. If you are hiring a resource include your URL in the job description

182. Identify websites that are offering advices/resources to small and medium businesses


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