Killer Link Building Strategies - Christoph Cemper

Killer Link Building Strategies&

Tools To Use

Christoph C. Cemper

(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com

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Motivation

• Give overview of actually USED techniques and tools

• LOTs of outdated information out there


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Link Building Over Time (2004)

OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!

Lesson learnt: don‘t overdo it


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Killer Link Building Strategy #1

Look at your competitor‘s

links

!


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Look at your competitor‘s links first!

they RANK ABOVE YOUbecause of

THEIR LINKS (and …)


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Competitors are also …

potential link

sources


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Competitors are …

GovernmentsWikipedia

News & MediaIndustry Hubs

…


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Backlink & Anchor Text Analysis

• list backlinks to competitor

• judge quality & strength• go after them!• be EFFICIENT!


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Common Backlink Analysis

• list backlinks of top ranks(= competitors)

• find common ones• judge quality & strength• go after them!

– AKA „hub finder“


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unreachable Authorities & Media

a link on level 2is better than

no link!


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Common Outbound Link Analysis

• list outbound links of top ranking sites(influential sites, news, media)

• find common ones• judge quality & strength• Go after them (b/c you can!)

– AKA „authority finder“


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unreachable Authorities & Media

Level1

Level2

Level3


15Link Graph source - which engine to

ask?• (mix all these together, then de-dupe, verify!)• Yahoo• Yahoo Deep Crawl (to get more than 1000!)• Google (just in case)• Google Blogsearch (just in case)• Altavista• Exalead• Technorati Backlinks• Alexa Backlinks• Google Webmaster Console (for your own site!)• Yahoo Site Explorer (for your own site!)• Bing Webmaster Console (for your own site!)• And OF COURSE: 3rd party link graphs ($$$, see later)


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Quality & Strength? What To Look at

• (for each link)• Trust Indicators

– .edu links, .gov links, .mil links, .ac.uk links– .de / .fr / .ca / … TLD University Links– News & Media authority links– Niche authority links (which are?)

• Juice Indicator (CEMPER.COM specific)• #of Keywords Ranking Indicators

– SEMrush, Sistrix• Document Age, Change Indicators

– Webarchive– NetCraft

• MozRank vs. PageRank• Traffic Indicators

– SemRush– Sistrix– Compete– Quantcast– Alexa– Admanager


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be EFFICIENT!

• YOU can now beta test our

Leave your business card to get early access!

http://www.linkresearchtools.com/?track=bacslides


18Quality? What To Look at (step2 -

human)

• Is it relevant?

• Good link neighborhood in and out?

• Is it a trustworthy site?


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BEWARE – Times Change Quick

• What used to work doesn‘t have to anymore!

• Your competitors got away with it

• YOU MAY NOT!

• Definition of „spammy“ changes!


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Choose your link sources carefully!!

OMG it‘s full of SPAMAnd we‘re in the

middle of all these link buyers!

DO NOT GET A LINK HERE!!!


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Advanced Tools on the market

• CBLT– SeoBook– SeoMoz– InternetmarketingNinjas (RIP)– LinkResearchTools.com

• COLT– LinkResearchTools.com

• BATT– SeoMoz– LinkResearchTools.com

• JUICE– LinkResearchTools.com


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3rd Party Link Graphs

• SeoMoz LinkScape• Majestic SEO• Sistrix (german market)• CommonCrawl.org (untested)

• USE THEM ALL!


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What, no page rank?

Matt CuttsSays(SMX Advanced

Seattle 2008)

We return random page rank data if we feel like to – it‘s fun!

• Lesson learnt: don‘t look at PR


297 Golden Rules of White Hat Link

Building

1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page 6. No Spam!7. Don’t buy links for page rank!


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Natural Anchor Text Distribution

Golden Rules of White Hat Link Building (3)


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Normal users don’t care

about anchor text



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build

NOFOLLOW

links



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because you don‘t look at pagerank

(do you?)



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Juicy Page =

it does rank!



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DON‘T BUY LINKS

FOR PAGE RANK



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THANK YOUR FOR YOUR ATTENTION!

QUESTIONS ?Want to have early bird access

to our LinkResearchTools?Please leave your business card.

We got a FREE Link Building Training (Signup)

In other cases feel free to contact me:[email protected]

http://www.cemper.com/ http://www.LinkResearchTools.com

http://www.cemper.com/l/advanced-link-building-training?track=a4uslides

http://www.cemper.com/l/advanced-link-building-training?track=a4uslides

mailto:[email protected]

http://www.cemper.com/

http://www.linkresearchtools.com/?track=a4uslides

Killer Link Building Strategies - Christoph Cemper

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