Killer Link Building Strategies - Christoph Cemper

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Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.

Transcript of Killer Link Building Strategies - Christoph Cemper

  • 1.Killer Link Building Strategies &Tools To Use Christoph C. Cemper

2. Motivation

  • Give overview of actually USED techniques and tools
  • LOTs of outdated information out there

3. Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed sitedomain! Lesson learnt: dont overdo it 4. About Christoph C. Cemper

  • Software Architect (IT Diploma)
  • Masters Degree in Marketing/Sales
  • Ex-IBM, ex-HP
  • Today: General Manager,Owner, Project Manager

5. About CEMPER.COM

  • Started in 2003
  • Doing links since 2003
  • Over 400 current international clients
  • SEO Consulting for premium clients
  • Developing SEO software
  • Running some successful sites on topics like travel, electronics, finance

6. Killer Link Building Strategy #1

  • Look at your competitors
  • links
  • !

7. Look at your competitors links first!

  • they RANK
  • ABOVE YOU
  • because of
  • THEIR LINKS(and )

8. Competitors are also

  • potential
  • link
  • sources

9. Competitors are

  • Governments
  • Wikipedia
  • News & Media
  • Industry Hubs

10. Backlink & Anchor Text Analysis

  • list backlinks to competitor
  • judge quality & strength
  • go after them!
  • be EFFICIENT!

11. Common Backlink Analysis

  • list backlinks of top ranks (= competitors)
  • find common ones
  • judge quality & strength
  • go after them!
    • AKA hub finder

12. unreachable Authorities & Media

  • a link on level 2
  • is better than
  • no link
  • !

13. Common Outbound Link Analysis

  • list outbound links oftop ranking sites (influential sites, news,media)
  • find common ones
  • judge quality & strength
  • Go after them(b/c you can!)
    • AKA authority finder

14. unreachable Authorities & Media

  • Level1
  • Level2
  • Level3

15. Link Graph source - which engine to ask?

  • (mix all these together, then de-dupe, verify!)
  • Yahoo
  • Yahoo Deep Crawl (to get more than 1000!)
  • Google (just in case)
  • Google Blogsearch (just in case)
  • Altavista
  • Exalead
  • Technorati Backlinks
  • Alexa Backlinks
  • Google Webmaster Console (for your own site!)
  • Yahoo Site Explorer (for your own site!)
  • Bing Webmaster Console (for your own site!)
  • And OF COURSE: 3rd party link graphs ($$$, see later)

16. Quality & Strength? What To Look at

  • (for each link)
  • Trust Indicators
    • .edu links, .gov links, .mil links, .ac.uk links
    • .de / .fr / .ca / TLD University Links
    • News & Media authority links
    • Niche authority links (which are?)
  • Juice Indicator (CEMPER.COM specific)
  • #of Keywords Ranking Indicators
    • SEMrush, Sistrix
  • Document Age, Change Indicators
    • Webarchive
    • NetCraft
  • MozRank vs. PageRank
  • Traffic Indicators
    • SemRush
    • Sistrix
    • Compete
    • Quantcast
    • Alexa
    • Admanager

17. be EFFICIENT!

  • YOU can now beta test our

Leaveyour business cardto get early access! 18. Quality? What To Look at (step2 - human)

  • Is it relevant?
  • Good link neighborhood in and out?
  • Is it a trustworthy site?

19. BEWARE Times Change Quick

  • What used to work doesnt have to anymore!
  • Your competitors got away with it
  • YOU MAY NOT!
  • Definition of spammy changes!

20. Choose your link sources carefully!! OMG its full of SPAM And were in the middle of all these link buyers! need this page, buddy? DONOTGET A LINK HERE!!! 21. Advanced Tools on the market

  • CBLT
    • SeoBook
    • SeoMoz
    • InternetmarketingNinjas (RIP)
    • LinkResearchTools.com
  • COLT
    • LinkResearchTools.com
  • BATT
    • SeoMoz
    • LinkResearchTools.com
  • JUICE
    • LinkResearchTools.com

22. 3rd Party Link Graphs

  • SeoMoz LinkScape
  • Majestic SEO
  • Sistrix (german market)
  • CommonCrawl.org (untested)
  • USE THEM ALL!

23. Co-Citations & Neighborhood (2006+)

  • Co-Citations & NeighborhoodIMPORTANT
    • WHO you link to with is
    • WHO is linked with you isimportant!
    • Awesome graphics by JimBoykin

24. Co-Citations & neighborhood(2006+)

  • Bad co-citation example
  • AND its a navigational text link devalued ANYWAYs

25. Quality? What DID matter in link building

  • Precise Anchortext
    • Because LSI is in full effect and anchor text filters (since 2006!)
  • Google Pagerank
    • Because its crippled by Google (since 2007!)
  • Google Backlinks
    • Because its crippled by Google (since 2004!)
  • Google Cachedate
    • Because its crippled by Google (for a while!)

26. What, no page rank?

  • Matt Cutts
  • Says
  • (SMX AdvancedSeattle 2008)

We return random page rank data if we feel like to its fun!

  • Lesson learnt: dont look at PR

27. Finding more relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Googles eyes!) 28. Finding relevant pages for links

  • Digging thru those could take some time tough

Damn, Id better find a new job, this link builder job looks like A LOT of hard work 29. 7 Golden Rules of White Hat Link Building

  • Relevant page & in content links
  • Domain trust
  • Natural anchor text
  • Nofollow
  • Juicy Page
  • No Spam!
  • Dont buy links for page rank!

30.

  • Natural
  • Anchor Text
  • Distribution

Golden Rules of White Hat Link Building (3) 31.

  • Normal users
  • dont care
  • about
  • anchor text

Golden Rules of White Hat Link Building (3) 32.

  • build
  • NOFOLLOW
  • links

Golden Rules of White Hat Link Building (4) 33.

  • because you
  • dont look at pagerank
  • (do you?)

Golden Rules of White Hat Link Building (4) 34.

  • Juicy Page
  • =
  • it does rank!

Golden Rules of White Hat Link Building (5) 35.

  • DONT
  • BUY LINKS
  • FOR PAGE RANK

Golden Rules of White Hat Link Building (7) 36. THANK YOUR FOR YOUR ATTENTION!

    • QUESTIONS ?

Want to have early bird accessto our LinkResearchTools? Please leave your business card. We got aFREE Link Building Training (Signup) In other cases feel free to contact me: [email_address] http://www.cemper.com/ http://www.LinkResearchTools.com