1.Killer Link Building Strategies &Tools To Use Christoph C. Cemper

2. Motivation

Give overview of actually USED techniques and tools

LOTs of outdated information out there

3. Link Building Over Time (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed sitedomain! Lesson learnt: dont overdo it 4. About Christoph C. Cemper

Software Architect (IT Diploma)

Masters Degree in Marketing/Sales

Ex-IBM, ex-HP

Today: General Manager,Owner, Project Manager

5. About CEMPER.COM

Started in 2003

Doing links since 2003

Over 400 current international clients

SEO Consulting for premium clients

Developing SEO software

Running some successful sites on topics like travel, electronics, finance

6. Killer Link Building Strategy #1

Look at your competitors

links

!

7. Look at your competitors links first!

they RANK

ABOVE YOU

because of

THEIR LINKS(and )

8. Competitors are also

potential

link

sources

9. Competitors are

Governments

Wikipedia

News & Media

Industry Hubs

10. Backlink & Anchor Text Analysis

list backlinks to competitor

judge quality & strength

go after them!

be EFFICIENT!

11. Common Backlink Analysis

list backlinks of top ranks (= competitors)

find common ones

judge quality & strength

go after them!

• AKA hub finder

12. unreachable Authorities & Media

a link on level 2

is better than

no link

!

13. Common Outbound Link Analysis

list outbound links oftop ranking sites (influential sites, news,media)

find common ones

judge quality & strength

Go after them(b/c you can!)

• AKA authority finder

14. unreachable Authorities & Media

Level1

Level2

Level3

15. Link Graph source - which engine to ask?

(mix all these together, then de-dupe, verify!)

Yahoo

Yahoo Deep Crawl (to get more than 1000!)

Google (just in case)

Google Blogsearch (just in case)

Altavista

Exalead

Technorati Backlinks

Alexa Backlinks

Google Webmaster Console (for your own site!)

Yahoo Site Explorer (for your own site!)

Bing Webmaster Console (for your own site!)

And OF COURSE: 3rd party link graphs ($$$, see later)

16. Quality & Strength? What To Look at

(for each link)

Trust Indicators

• .edu links, .gov links, .mil links, .ac.uk links

• .de / .fr / .ca / TLD University Links

• News & Media authority links

• Niche authority links (which are?)

Juice Indicator (CEMPER.COM specific)

#of Keywords Ranking Indicators

• SEMrush, Sistrix

Document Age, Change Indicators

• Webarchive

• NetCraft

MozRank vs. PageRank

Traffic Indicators

• SemRush

• Sistrix

• Compete

• Quantcast

• Alexa

• Admanager

17. be EFFICIENT!

YOU can now beta test our

Leaveyour business cardto get early access! 18. Quality? What To Look at (step2 - human)

Is it relevant?

Good link neighborhood in and out?

Is it a trustworthy site?

19. BEWARE Times Change Quick

What used to work doesnt have to anymore!

Your competitors got away with it

YOU MAY NOT!

Definition of spammy changes!

20. Choose your link sources carefully!! OMG its full of SPAM And were in the middle of all these link buyers! need this page, buddy? DONOTGET A LINK HERE!!! 21. Advanced Tools on the market

CBLT

• SeoBook

• SeoMoz

• InternetmarketingNinjas (RIP)

• LinkResearchTools.com

COLT

• LinkResearchTools.com

BATT

• SeoMoz

• LinkResearchTools.com

JUICE

• LinkResearchTools.com

22. 3rd Party Link Graphs

SeoMoz LinkScape

Majestic SEO

Sistrix (german market)

CommonCrawl.org (untested)

USE THEM ALL!

23. Co-Citations & Neighborhood (2006+)

Co-Citations & NeighborhoodIMPORTANT

• WHO you link to with is

• WHO is linked with you isimportant!

• Awesome graphics by JimBoykin

24. Co-Citations & neighborhood(2006+)

Bad co-citation example

AND its a navigational text link devalued ANYWAYs

25. Quality? What DID matter in link building

Precise Anchortext

• Because LSI is in full effect and anchor text filters (since 2006!)

Google Pagerank

• Because its crippled by Google (since 2007!)

Google Backlinks

• Because its crippled by Google (since 2004!)

Google Cachedate

• Because its crippled by Google (for a while!)

26. What, no page rank?

Matt Cutts

Says

(SMX AdvancedSeattle 2008)

We return random page rank data if we feel like to its fun!

Lesson learnt: dont look at PR

27. Finding more relevant pages If Google thinks a page is very relevant for a keyphrase, then it probably is (in Googles eyes!) 28. Finding relevant pages for links

Digging thru those could take some time tough

Damn, Id better find a new job, this link builder job looks like A LOT of hard work 29. 7 Golden Rules of White Hat Link Building

Relevant page & in content links

Domain trust

Natural anchor text

Nofollow

Juicy Page

No Spam!

Dont buy links for page rank!

30.

Natural

Anchor Text

Distribution

Golden Rules of White Hat Link Building (3) 31.

Normal users

dont care

about

anchor text

Golden Rules of White Hat Link Building (3) 32.

build

NOFOLLOW

links

Golden Rules of White Hat Link Building (4) 33.

because you

dont look at pagerank

(do you?)

Golden Rules of White Hat Link Building (4) 34.

Juicy Page

=

it does rank!

Golden Rules of White Hat Link Building (5) 35.

DONT

BUY LINKS

FOR PAGE RANK

Golden Rules of White Hat Link Building (7) 36. THANK YOUR FOR YOUR ATTENTION!

• QUESTIONS ?

Want to have early bird accessto our LinkResearchTools? Please leave your business card. We got aFREE Link Building Training (Signup) In other cases feel free to contact me: [email_address] http://www.cemper.com/ http://www.LinkResearchTools.com