Link Building Strategies that Move the Needle

www.VerticalMeasures.com

LINK BUILDING STRATEGIES THAT MOVE THE NEEDLE

Presenter: Kaila Strong

Senior Director of SEO Services

@cliquekaila


@cliquekaila

• Sr. Director of SEO Services

• 5 years at Vertical Measures

• Career link builder

• Avid blogger

ABOUT YOUR PRESENTER

www.VerticalMeasures.com @cliquekaila

Much of what we’ve been doing

DOESN’T work anymore!


• Guest blogging

• Comment links

• Forums

• Article marketing

• Press releases

• Social media profiles

• Automated links

• Link wheels

• Reciprocal links

• Exact match anchor text

• Black hat tactics

• Paid links

• Blogroll links

• Paid reviews

SCALABILITY > QUALITY

@cliquekaila


Build links you’d want even if Google didn’t exist! ~ Eric Ward

If you have to argue about whether the link is good or bad – the link is bad!

~ Eric Enge

LISTEN TO THE TWO ERICS!

@cliquekaila


Time or money?

Content or leverageable assets?

Great product?

Engagement with customers?

Link building that moves the needle isn’t right for you.

@cliquekaila

DON’T HAVE…


SLOW DOWN AND START THINKING

LIKE A MARKETER

@cliquekaila


Traffic

Conversions

Branding

It’s not just about rankings anymore….

WHAT NEEDLE DO YOU WANT TO MOVE?

@cliquekaila


1. Brand mentions

2. Resource pages

3. Associations

4. Broken links

MOVE THE NEEDLE & DON’T PENALIZE

@cliquekaila


BRAND MENTIONS

Tactic

Brand Mention w/o Link

DA 55 PR 6

Live in 3 Days

@AndreWillis

http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/

Marketing Arsenal: Traditional PR

http://bit.ly/BrandMentions



































LISTS & RESOURCE PAGES

Tactic

Resource Pages

Advanced search commands

DA 72 PR 5

http://www.eval.org/p/cm/ld/fid=43

Blair Crawford




ADVANCED SEARCH COMMANDS

• INURL:Links

• SITE:ORG

• ALLINTITLE:Resource

• “Association”

• Society OR Association

• -wikipedia.org

Did you know social sites like Twitter allow advanced search commands?

Marketing Arsenal: Social Media


TEST IT OUT YOURSELF!

• Site:gov “general industry phrase here”

• Site:edu “general industry phrase here”

• Site:org “general industry phrase here”

Find out why authoritative sites link out to sites like yours.


TEST IT OUT YOURSELF!


LINKS FOR CONVERSIONS http://asc41.com/

Associations

This site drives conversions &

rankings!

DA 59 PR 7

Zack Jones

Marketing Arsenal: Direct Marketing Criminal Justice keywords

http://asc41.com/links/gradPrograms.html

http://asc41.com/links/gradPrograms.html


Tactic

Links to 404 Pages & Link Checker

27 Broken Links

DA 75 PR 7

Live in 1 Week

@cliquekaila

http://people.uncw.edu/albertm

BROKEN LINKS





Use a link checker such as

Check My Links on a

page to see if

there are broken

links.

BROKEN LINK CHECKER

@cliquekaila


LINKS FOR TRAFFIC http://www.usu.edu/

Scholarships

This site drives traffic!

DA 83 PR 5

Andy Franco

http://www.usu.edu/finaid/scholarships


• Measure referral traffic

• Look at conversion data too

• Multiple date ranges

• Review quarterly

• Look for patterns

MEASURE, MEASURE, MEASURE!

@cliquekaila


TOOLS

@cliquekaila

FreshWebExplorer.Moz.com


TOOLS

@cliquekaila

• Regular ol’ Google search

• Link Clump

• Google Alerts

• Authority Labs

• Raven Tools

• HARO

• Link Prospector (Citation Labs)

• Netpeak Checker


LINK BUILDING ISN’T HARDER.

WORK SMARTER.

@cliquekaila


QUESTIONS?

Contact: 888.476.1881


http://www.verticalmeasures.com/

www.verticalmeasures.com

NEXT WEBINAR…

5 Crucial Content Steps in the Buyer’s Journey that Matter

Learn about:

• Optimizing content for prospects at different stages of the sales funnel

• Identifying and filling content gaps

• Leveraging the potential of satisfied, repeat customers to earn links

• Real world case studies

• Tools and resources

Register: www.verticalmeasures.com/webinars

8 May

11am PDT 2pm EDT

Paul Gustafson President, TDA Group

http://www.verticalmeasures.com/webinars

http://www.verticalmeasures.com/webinars

Link Building Strategies that Move the Needle

Business

Transcript of Link Building Strategies that Move the Needle