IP Rights in Augmented Reality and Virtual...

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IP Rights in Augmented Reality and Virtual Reality Protected Works, Third-Party Marks, Content Created for AR/VR, Content Created in VR Today’s faculty features: 1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 1. WEDNESDAY, OCTOBER 30, 2019 Presenting a live 90-minute webinar with interactive Q&A Kimberly Culp, Director, Carr McClellan, Burlingame, Cal. Brian D. Wassom, Partner, Warner Norcross & Judd, Southfield, Mich.

Transcript of IP Rights in Augmented Reality and Virtual...

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IP Rights in Augmented Reality

and Virtual RealityProtected Works, Third-Party Marks, Content Created for AR/VR, Content Created in VR

Today’s faculty features:

1pm Eastern | 12pm Central | 11am Mountain | 10am Pacific

The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 1.

WEDNESDAY, OCTOBER 30, 2019

Presenting a live 90-minute webinar with interactive Q&A

Kimberly Culp, Director, Carr McClellan, Burlingame, Cal.

Brian D. Wassom, Partner, Warner Norcross & Judd, Southfield, Mich.

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Tips for Optimal Quality

Sound Quality

If you are listening via your computer speakers, please note that the quality

of your sound will vary depending on the speed and quality of your internet

connection.

If the sound quality is not satisfactory, you may listen via the phone: dial

1-877-447-0294 and enter your Conference ID and PIN when prompted.

Otherwise, please send us a chat or e-mail [email protected] immediately

so we can address the problem.

If you dialed in and have any difficulties during the call, press *0 for assistance.

Viewing Quality

To maximize your screen, press the ‘Full Screen’ symbol located on the bottom

right of the slides. To exit full screen, press the Esc button.

FOR LIVE EVENT ONLY

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Continuing Education Credits

In order for us to process your continuing education credit, you must confirm your

participation in this webinar by completing and submitting the Attendance

Affirmation/Evaluation after the webinar.

A link to the Attendance Affirmation/Evaluation will be in the thank you email

that you will receive immediately following the program.

For additional information about continuing education, call us at 1-800-926-7926

ext. 2.

FOR LIVE EVENT ONLY

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Program Materials

If you have not printed the conference materials for this program, please

complete the following steps:

• Click on the link to the PDF of the slides for today’s program, which is located

to the right of the slides, just above the Q&A box.

• The PDF will open a separate tab/window. Print the slides by clicking on the

printer icon.

FOR LIVE EVENT ONLY

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KIMBERLY CULP

CARR McCLELLAN P.C.216 Park Road, Burlingame, CA 94010M (650) 342-9600 D (650) 696-2509

[email protected]

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Brian D. Wassom Warner Norcross + Judd LLP

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PATENTS & TRADE SECRETS

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AR/VR Patents

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Patent Infringement Litigation

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Patent Infringement Litigation

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Patent Infringement Litigation

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Patent Best Practices

• Employees: All your base are belong to us• First to file• File first or NDAs• Freedom to Operate Opinions• Ounce of Counsel > Pound of Infringement

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Zenimax v. Oculus VRCauses of Action: common law trade secret misappropriation; copyright infringement; breach of contract; tortious interference w/ contract; etc.Trade secrets included: confidential programming code, methods, plans, designs, concepts, improvements, modifications, research data and results, know-how related to virtual reality headsets. Verdict: No misappropriation of trade secrets

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GeoVector Corp. v. Samsung Electronics, 234 F. Supp.3d 1009 (N.D. Cal.

Feb. 14, 2107)

Causes of Action: Direct and indirect patent infringement; misappropriation of trade secrets under CA and NY lawNot a Trade Secret: Expert analysis of Samsung’s products, GeoVector’s products, augmented reality principles, the use of those principles in Samsung’s products, and the patent process for protecting those principles

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Voorhees v. Tolia et al, Case No. 16-8208-BRM-LHG (D.N.J. Jan. 30, 2018)

Claims: trade secret misappropriation under NJ law; breach of contract; fraud; breach of confidence; trespass; unfair competition; etc.Outcome: Case dismissed

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Best Practices

Dialogue w/ team to identify trade secretsAll the agreementsPre-hiring diligence regarding candidatesCreate a culture and processes that protects your trade secretsStrategic off-boarding

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TRADEMARK

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Trademark 101

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AR/VR Trademarks

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Unauthorized Augmentation of TMs

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AR Keyword Advertising

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AR Keyword Advertising

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SENSORY MARKS?

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TRADE DRESS

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GRAPHICAL USER INTERFACE

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COPYRIGHT

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Originality

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Useful Articles

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Media of Expression

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AVATAR OF A COPYRIGHT

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COMPUTER OUTPUT

Photo by Sai Kiran Anagani on Unsplash32

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AUGMENTED REALITY

Image courtesy of Sebastian Errazurizand CrossLab33

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Derivatives / Incidental Reproduction

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Derivatives / Incidental Reproduction

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Derivatives / Incidental Reproduction

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Derivatives / Incidental Reproduction

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Public Display

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Public Performance

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AR Devices as Copyright Cops

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RIGHT OF PUBLICITY

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Righ

t of P

ub

licity 10

1

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Augmenting Identities

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Posthumous Rights

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Lohan v. Take-Two Interactive Software31 N.Y. 3d 111 (Mar. 29, 2018)

Issue: Whether an avatar could constitute a “portrait” within the meaning of NY lawHolding: YesHowever: “the Jonas character simply is not recognizable as plaintiff inasmuch as it merely is a generic artistic depiction of a ‘twenty something’ woman without any particular identifying physical characteristics.”

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Davis v. Electronic Arts Inc.2018 WL 3956212 (N.D. Cal. Aug. 17, 2018

“There is little doubt that EA made efforts to render the avatars generic or anonymous to some degree. A reasonable inference is that EA was trying to have it both ways: it wanted its customers to believe they could have genuine reenactments of games with representations of the actual players, while simultaneously hoping to remove enough identifying features that the former players could not claim a license was legally required.”

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STRATEGIES FOR MITIGATING RISK

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TERMS OF USE / EULA

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DMCA / CDA

“The term ‘interactive computer service’ means any information service, system, or access software provider that provides or enables computer access by multiple users to a computer server, including specifically a service or system that provides access to the Internet and such systems operated or services offered by libraries or educational institutions.” 47 USC s 230(f)(2)

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Sync Licensing

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Sync Licensing

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