Intro to new media

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    13-Jul-2015
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Transcript of Intro to new media

  • Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    FA102a, Research and Brand Development

  • Flavor Taster App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Are you ready for a virtual taste?

    http://www.kurzweilai.net/are-you-ready-for-virtual-taste

    Assignment One, Research

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

  • Assignment One, Research

    Electrical and thermal stimulation of the tip of the tongue create virtual taste.

    http://www.kurzweilai.net/are-you-ready-for-virtual-taste

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

  • Assignment One, Research

    Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations.

    http://www.kurzweilai.net/are-you-ready-for-virtual-taste

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

  • Assignment One, Research

    This technology is a step away from the age of information, where we are now, to the age of experience.

    http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment One, Research

    Humans are limited if we remain communicating with solely audio and vision.

    http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment One, Description of Future Product or Service

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    Scents and Flavors via Smartphone Extension

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment Two, Naming Process

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    Selected words from the original post:

    Simulator, Synthesize, Sensation, Virtual, Currents

    Generated name possibilities:

    Sensimulator (created by combining Sensation and Simulator)

    VirtualSense (created by combining Virtual and Sensation)

    Selected name:

    VirtualSense

    Justification for why that name was selected:

    Clearly suggests what the product does with words that will be understood by targeted users.

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment Two, Brand Character Diagram

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment Three, Logotype Research, Word from diagram

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    Whimsical

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment Three, Logotype Research

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

    h"ps://twi"er.com/ h"p://www.starbucks.com/ h"p://www.spo5fy.com/

  • Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

    Assignment Three, Finished Logotype

    Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!