Media StudiesWest Island College

Sec. IV and V

Mrs. Krespil

What is media?

Any form of mass communication that uses technology

Brainstorming

In pairs, come up with a list of all possible types of media

Most media can fit into the following categories:

Film

Television shows

Radio

Photography

Advertising

Music

News

Books

Internet

The GOAL of all media is to:

provide information, entertain, and

express ideas

BUT

The ultimate goal of media is (almost) always…

Brainstorming

For each media category discussed earlier, write how each type of media has the potential of making MONEY

Market

Media may be intended for the masses, but it is rare for one type of media to appeal to all people.

Therefore, when creating various media, the producers research their target market very carefully.

The following images were designed to sell:

MILK

Decide on the target market for each.

Activity

• In pairs

• Create an magazine ad for: GUM

• I will come around and assign you your target audience

• Begin by brainstorming a list of design ideas

Steps

1. Research your target market online

2. Decide on your product name and look and slogan

3. Design your ad

4. Present your ad (as a ppt slide) to the class