NNdustrie Media Intro

8/2/2019 NNdustrie Media Intro

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NNdustrie Media

NNDUSTRIE

NNDUSTRIEMEDIA.BLOGSPOT.COM

[email protected]

NATHAN WHITE

(801)-89-MEDIA

MEDIA

TUTORIALS

PODCASTS


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NNdustrie Media

CREATIVEBRIEF

NNdustrie Media as a company has been around

for the last ten years. In the last 4 years it has

been operating as a small print and design shop.

Focusing primarily on contract clients to act as aninhouse printer and designer. NNdustrie Media is

owned and operated by Nathan White, a graphic

designer of nearly 10 years. He started with Pho-

toshop 7 and self taught himself using the similar

tutorials that is intended for this series. Some of

our clients have included Nickelodeon and the

Salvador Dali museum.

NNdustrieMedia Tutorials will be a regularly up-

dating tutorial series that is tailored for the new

user. Each tutorial will highlight where they cannd and learn how to create some of the days

coolest and hippest tricks. Each tutorial will take a

users step by step, explaining each step and pro-

cess. The processes and reason will be explained

so the user gains a more through understandingof Photoshop while gaining foundational skills, all

while creating something cool.

Each tutorial will being with instructions and re-

course on were and how to nd source material to

use in the tutorial, showing the user how to ac-

quire resources to try and test for each tutorial. By

running each tutorial through on different images,

the user will gain a more through understanding

of Photoshop and the principals that go into mak-

ing great effects and designs.


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Target Audience

We dene a new user as someone who is either

never opened Photoshop or someone whomay have some rudimentary experience

but lacks any real under-

standing of how use the

tool that is Photoshop. By

focusing on creating Tu-torials that even a novice

user can follow, a tutorial

that will allow them

create something that

is cool. Allow them

to create compli-

cated looking effects

but are in reality very simple tricks. What we

wont be doing is showing users how to create

Bevels, Embosses, or Drop shadows, the hall-

mark of bad design and inexperience Photoshopusers.

We anticipate that by creating these tutorials we

are taping into a small but growing marketplace

of students, moms, and amateurs that are pas-sionate about creating cool things but often nd

other tutorials to be either confusing, complicated

or anticipative of the user to having certain un-

derstanding of how to use Photoshop. By provid-

ing these new users with the capability to createsomething cool will expect users will return and

partake of other offerings.


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NNdustrie Media

PERSONAAge: 32

Location: SLC, UtahFocus: Creative

Education: Mom

With the rise of Facebook and Pinterest, the

desire to, if we are honest with ourselves to im-

press our friends and family increase with each

new connection medium. With the sheer vol-

ume of content being shared daily, one needsto be creative and unique if you want to stand

out and have people take notice. Our user,

Hanni wants to learn how to create creative and

unique content to share with her friends and

family. But is often, hampered by overly compli-cated tutorials .

It is hard to nd the time to unravel a difcult

and complicated tutorial. Hanni is looking for

simple easy and unique tutorial that will allow

her to stand out amongst her friends and family.

When one creates a tutorial they often forget

to see things thru the aspect of a beginner and

make big leaps amongst the content. If we want

people to be able to become knowledgeably

by following what is created we need to run ourtutorials by those who arent in the media and

computer world and see how they do.

When a stating the different ratings of such

tutorials there isnt a common rating,only thethoughts and precept ions of the creator. So if

you see the words level intermediate you dont

really know what youll see and how much

explanation you will receive. Often the as-

sumption of most tutorials is that one has someknowledge of the software and therefore jump

to shortcuts.


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NNdustrie Media

Revealing the dirty little secrets of Photoshop

If for any reason you are not completely satisedI hate you!

The podcover logo is a derivative of NNdus-trie Medias primary logo. Since ultimately

the purpose of the Podcast is to expand ex-

posure, the podcover should symbolize the

overall branding and not act as a stand alone

product. The following are the logo scaled tothe 3 primary sizes used by most devices.

600

px

173 px

1

73

px

300

px

300 px

600 px

SLOGAN:

TAGLINE:

PODCOVER & lOGO

BRANDING ELEMENTS


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INTRO

FIR

STSEGMENT

SECO

ND

SEGMENT

THIRD

SEGMENT

CONCLUSION

FRAMEWORK

Medium length video tutorials covering Photoshoptechniques or effects. Each episode will focuson demonstrating and explaining in-depth howto achieve or duplicate Photoshop effects. Each

month, I will select one to two topics to cover andDevelop step by step instructions on how toachieve the effect. The episodes will be brokeninto 2 to 3 segments, each resources and optionalsteps or process. Each episode will also come witha companion PDF document that contains the tu-torial in a text format with Screenshots and whenavailable some more in-depth discussion on thesteps that where taken to develop the content.

Each episode will begin with a screencast of thelogo displayed on the desktop being recorded.I will introduce the Company, Identify this as a

The rst segment is dedicated to showing the

user where and how to nd resources to use witheach particular episode.

This segment is dedicated to the actual step bystep instructions on how to achieve the desiredeffect.

[optional] If needed, the tutorial will cover ex-tra resources or programs that can be used toachieve or enhance the particular effect.

TUTORIAL DEVELOPMENT

INTRO

FIRST SEGMENT

SECOND SEGMENT

THIRD SEGMENT


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METADATAXML

Shrink your images

http://nathanwhite.me/Tuts/Ep1_plug.mov

http://nathanwhite.me/ Tuts/Ep1_plug.mov

Episode 1 plug description goes here.

[email protected]

Photoshop Tutorials, Photography

Mon, 24 Jul 2006 16:21:00 GMT

[email protected]

Learn how to...

This tutorial will cover how to ...

PhotoShop, Tutorials, Effects

NNdustrieMedia Tutorials

NNdustrieMedia

Learn how to create some of today best and coolesteffects even if youve never touched Photoshop before.

NNdustrieMedia.blogspot.com

Photoshop, Tutorials, Education

NNdustrieMedia

Photoshop, Tutorials, Photographyen-us

NNdustrieMedia

[email protected]

http://nathanwhite.me/Tutorials

Revealing the secrets of Photoshop

NNdustrie Meida

[email protected]

Learn the ins and outs of some of todays best

tricks of the trade

No


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METADATAUSEAs discussed, the application of MetaData is far

from consistent. I did not have access to an Appledevice for my testing so my test are limited toI-tunes for windows and Dogcatcher a Podcatcherfor Android devices. The major difference in theapplication of Metadata was in the tag. It was impractical to limit my charactercount to 90 as this was the eld that populate thedescription eld in the app. This particular issue

had little effect on my XML formatting as the useof Apple Specic tags overrode the longer tag, so in both apps, the I was able toachieve the look and feel I wanted.

The only issue I ran into with I-tunes was setting

the podcovers cover art. I tried a couple of meth-ods that was either unsuccessful or impractical. Aswe discussed in class this is an issue that Appleneed to address and until then we are left to dealwith it.


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CONCLUSION

NATHANWHITE

This assignment has taught me a fair bit about tothink about preparation before production. I wentinto this assignment with some pretty specicassumptions about how I wanted to approach pro-duction and the time I would take to achieve mygoals but in the end I found that my assumptionswhere inaccurate. One I thought I was going toeasier to produce the tutorials, that it would onemaybe two takes and done. However each tuto-rial took anywhere between 4 - 10 takes. The rsttutorial taking 10 takes as I realized how poorlyprepared I was. By the end though It only tookabout 4 takes to get the result I wanted.

Even though we discussed this issue in class,it was surprising how little conformity there isamong device manufacturer and developers onthe use of Metadata. Given how important meta-data is to communication between developers and

devices, it is surprising that they are doing such apoor job of implementing it.

This has been and interesting exercise, which Ithoroughly enjoyed, my only regret is that I wishI could have dedicated more time to experimenta-tion, instead of rushing through this last part at

10:34 pm the night before it is due. Oops

NNdustrie Media Intro

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