LECTURE 01 What is New Media?

LECTURE 01What is New Media?Characteristics, Internet, FormsCourse: Introduction to New MediaCourse code: NM401Course Instructor: Khansa Tarar

23-03-2015Khansa Tarar1

1

New MediaA broad term in media studies that emerged in the latter part of the 20th centuryNew media holds out a possibility of:on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation and community formation around the media content.23-03-2015Khansa Tarar2

New MediaNew Media refers to broad range of changes in Media Production, its Distribution & Use (Lister, 2004)The forms of communication in the digital world (PC Magazine)23-03-2015Khansa Tarar3

Characteristics of New Media23-03-2015Khansa Tarar4

DigitalityData can be compressed into very small spacesData can be accessed at very high speedsData can be manipulated far more easily than analogue forms

23-03-2015Khansa Tarar5

InteractivityA dialog that occurs between a human and a computer program The audience has some measure of control over what media content they see and in what order they see it 23-03-2015Khansa Tarar6Dont want to see me, Dont click !

6

HypertextualityHypertexta text which provides a network or links to other texts that are outside, above and beyond itself. (Lister,2004)

23-03-2015Khansa Tarar7

DispersalDispersalThe way in which both the production and distribution of new media have become decentralized, and highly individuated.

Centralized Vs Dispersed Media distribution systemRadio and television broadcast networks Vs Computer networks

23-03-2015Khansa Tarar8Do you know Prosumer Technologies?

VirtualityVirtualityThe immersive, interactive experiences provided by new forms of image and simulation technology, and the metaphorical places and spaces created by or within communication networks (Lister,2004)

23-03-2015Khansa Tarar9

NetworkingCommunication NetworksThe opportunities for the user to adopt markers of identity (personality, gender, status, physical attributes) that differ form their identities in the real, physical and material world.The possibility of forming new kinds of association and community which are not dependent upon location, social, and political boundaries.

23-03-2015Khansa Tarar10

What is New Media?Can You Answer Now?23-03-2015Khansa Tarar11

InternetThe Internet offers various useful tools for communicationDo you know what the internet is ? The internet is an interconnection of several thousands of computers of different types belonging to various networks across the globe.The internet is an integral part of new media.23-03-2015Khansa Tarar12

ContdFor the past fifteen years or so, we have been living through a revolution in communication, a revolution driven by the spread of cheap personal computers and the digitization of all previous forms of media.In the 2001 it was estimated that only 1.3 percent of the nations population had ever gone online. By 2006 this figure had grown to 6.5% and in 2012 to 10.0%. Today, more than 10 percent of Pakistani citizens have Internet access.23-03-2015Khansa Tarar13

ContdIn 1993, the World Wide Web boasted only 130 web sites;By 2013, the number of sites on the web had grown to more than 700 million. By 2001, AOLs instant messaging software was carrying more than 800 million messages a day.

23-03-2015Khansa Tarar14

ContdMillions of people pour out their souls and their minds on personal blogs and on social media platforms like Twitter and Facebook every day and millions more read their ramblings. Listening to music and radio, playing games and watching TV/movies/video via the web has become increasingly popular, so much so that existing media content providers are having to adapt their businesses to the new medium despite not yet knowing how to profit from it.

23-03-2015Khansa Tarar15

ContdVirtually every aspect of life in the advanced industrialized worldeducation, scientific research, healthcare, commerce, entertainment, sports, politics, social movements, personal relationshipshas been altered by the growing popularity of the Internet.23-03-2015Khansa Tarar16

Forms of New Media: New Media is interactive forms of communication that use the internet . Including:

Cyber chattingPodcastsRSS feedsSocial NetworksText MessagingWikisVideo SharingWeb Sites

Video adsBanner adsShort FilmsBlogs & VlogsBlue ToothVirtual World (Virtual Communities & Gaming)In-Game advertising

23-03-2015Khansa Tarar17

Podcastsa digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new instalments of which can be received by subscribers automatically.Apodcastis adigital mediumthat consists of an episodic series ofaudio,video,digital radio,PDF, orePubfilessubscribed to anddownloadedthroughweb syndicationor streamed on-line to a computer or mobile device.Popular Format: MP323-03-2015Khansa Tarar18http://www. newyorker . com/online/podcasts/fiction http://www. nytimes . com/ref/multimedia/podcasts .htmlhttp://reviews. cnet . com/buzz-out-loud-podcast/

RSS FeedsRSS(Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as anRSS Feedto whoever wants it.often called Really Simple Syndication, uses a family of standard webfeedformats to publish frequently updated information: blog entries, news headlines, audio, video.Example: RSSOwl, Feed Reader, NewsFire23-03-2015Khansa Tarar19

Wikisa website or database developed collaboratively by a community of users, allowing any user to add and edit content.Example: Wikipedia23-03-2015Khansa Tarar20

VLOGS# Nigahiga# Smosh# Shane Dawson

23-03-2015Khansa Tarar21

ASSIGNMENT 01Bring one example of each type of New Media mentioned in the lecture.You have to submit it in hard copy in next class. And may you also get a chance to present it in front of whole class. 23-03-2015Khansa Tarar22