New Media DL Day One Intro Deck
44
1 Introduction to Google
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Transcript of New Media DL Day One Intro Deck
1
Introduction to Google
3
Digital Revolution in Context
2006 1B
2003 500M
1994 Users 77M
1998
Distribution and Commerce
2000 400M
Information Communication
2010 1.9B
“Buy” “Read” “Talk”
4
Digital information in the world – videos, photos, music, texts, etc.
800 exabytes 2010
Internet users worldwide 2010 1.9 B
Mobile subscribers 2010 5 B
Google Confidential and Proprietary
5 5
Digital information in the world – videos, photos, music, texts, etc.
800 exabytes 2010
2020 53 zettabytes
Internet users worldwide 2010 1.9 B
2020 5 B
Mobile subscribers 2010 5 B
2020 10 B
6
Farmville 30M people using it every day; an est.
800K virtual tractors sold daily at $3.33
each
ebay Selling $6B via
mobile in 2010
YouTube views Lady Gaga 1.5B
video views
iPhone App store 5B apps
downloaded
Red Cross 20% ($23M) of
donations for Haiti in first week made via
text message
Amazon 180 Kindle books sold for every 100
hardcovers
Consumer Transformation
7
The Three Be’s
Be Accountable Be Found Be Engaging
Google Confidential and Proprietary
8
Things we’ll cover today
• Why Search Matters
• History of Google • The Early Days • Philosophy • Business Model
• Beyond Search
9
Search is a Barometer
10
Search: One of the Most Popular Online Activities
74.2B Internet searches conducted worldwide in June 08; that’s 11.1 searches for every person on Earth, in one month.
If every search were a mile, we’d go to the sun and back nearly 5 times every year.
Sources: comScore qsearch, June 2008, (divided over 30 days for per day value); world population as of July 2008, distance to the sun, Wikipedia.org.
11 11
11
How big is Search?
Searches by Country Share of Search
Source: comScore World Metrix, January 2008
AOL LLC2% Ask Network
1%
All Others10%
Yahoo Sites12%
Microsoft Sites3%
eBay2%
NHN Corporation
2%
Baldu.com Inc.5% Google
Sites63%
5,802 6,565
14,471
4,206
1,724 1,664
2,724 2,855
3,747
2,611
Brazil Italy
Canada Korea
France Germany
United Kingdom Japan China
United States
82% of Internet traffic begins at a search engine
12
So What Are We Searching For?
Search for “Google Hot Trends”
13 13
Search Trends Show Changing Preferences
14 14
… Subjects of Interest and Worry
15
… and New Trends and Opportunities
Search for “Google Insights for Search”
16
Snapshot of Collective Conciousness
17
Google Search Predicts Box Office Gross
Source: Google internal data, sample of 65 top gross films of 2005
Searches, Week of Opening Day (Log)
Ope
ning
Wee
kend
Box
Offi
ce G
ross
Opening Weekend:
$110M
Opening Weekend: $13M
18
What Could You Do With Six Weeks to Go?
Source: Google internal data, sample of 65 top gross films of 2005
Ope
ning
Wee
kend
Box
Offi
ce G
ross
Searches, 6 Weeks Before Opening Day (Log)
82% Correct
Ope
ning
Wee
kend
Box
Offi
ce G
ross
O
peni
ng W
eeke
nd B
ox O
ffice
Gro
ss
Opening Weekend: $18M
Opening Weekend: $29M
19 19
1 eMarketer “Update: US Online Advertising Spending” Oct 2007. Source: comScore qSearch and MediaMetrix key measures report
% Online Advertising Revenue1
Projected for 2007
10%
Display and Sponsorship
Classifieds
Rich Media
Email and referrals
40%
25%
17%
8%
Type of Online Media 0%
20%
40%
60%
80%
100%
Search
Search: The Center of Online Advertising
• 13.0 Billion searches a month in the US
• Search sites have 86% reach over the Internet
• 70 searches per user per month in US… and growing
Search has by far the largest share of online ads…
…and is on the rise
20
21
Google’s 9 Rules of Innovation: • Hiring is at the heart of all we do
• Ideas come from everywhere
• Share all information
• Morph ideas, don’t just kill them
• Users come first, not money
• Data drives all decisions
• Speed matters – iterate products
• Vision must be shared with the team
• 20% time is at our core
Initially, ignore: • CPU power • Storage • Bandwidth • Money
Philosophy: No Constraints
22
Managing Innovation
Core: search and ads
Related: extensions of core search
Exploratory
Crawling, Ranking, Web Search, Maps, AdWords, Adsense,
Gmail, etc.
News, Books, Product Search, Orkut, TV/Radio/Print Ads, etc.
Google Mars, Lively, etc.
23
Google’s Mission
Organize the world's information and make it universally accessible and useful
1995 1998 2000 2003 2005 2004 2006
46645
?
Google Evolution: More Than Just Search
2007 2008
25 25
Connects Users, Advertisers, and Publishers
Publishers
• Relevant and useful information • Access from anywhere • Ease of use • Objectivity
• Precise campaign control • Measurable return on investment • International support and expertise • Global audience of interested buyers
• Access to global advertiser network • Better user experience • Revenue opportunities • Increased traffic
Users
Advertisers A
U
P
26 26
98% Revenue – „Sponsored Links”
Revenue = Ads
Query
Clicks
Ads
Revenue
Click Users * * *
Queries
User *
27 27
The Digital Landscape Provides Many Potential Combinations
Ad Format
Device
Location
Text Embedded Content Website Rich Media Display
From consumer to consumer
On niche sites
On “Premium” Sites
Search Pages
Mobile
Online
Text Ads
Direct Email
Video Ads
Gadgets
Games Video Content
Blog mention Product
Microsite Company Site
Portal Popular content site
Email Social Sites
Responses/ comments
PDA Phone
BUZZ
28
Search is Increasingly Local
Source: The Kelsey Group, March 2006
70% of US households use the Internet for local information
Search is Going Mobile
• Mobile web. 40% of US adults with a mobile phone have used it to access the web1
• Mobile search. 10 million Americans use mobile search at least once per week (104% y/y growth)1
• Smartphone impact. iPhone users search 50x more than those on traditional mobile devices2
• The future. Just 19% have smartphones today; 49% intend to purchase in next 2 years1
The Future of The Mobile Web: Powerful Handsets, Full HTML Browsers, 3G/WiFi Speed, Apps
Source: (1) comScore M:Metrix, September 2008. http://bit.ly/LITC (2) Mobile Market View, The Kelsey Group and ConStat, October 2008. http://bit.ly/PUVg
iPho
ne
And
roid
RIM
Video Consumption Continues to Grow…
US households streaming video doubled in
the last year
x2
75% of US Internet users watched a video
online last month
75% 75% Did you know… YouTube is now the 2nd largest search engine in the US. *
Sources: emarketer, October 2008; comScore Video Metrix, August 2008; Comscore, August 2008
31
Incredible Audience Size
YouTube has more users in the US than there are people in France…
32
35 hrs+ Uploaded to YouTube
An interactive world
Search Goes Beyond Search Engines
Note: Social and media are ranked roughly by the amount of activity of each in comparison to the other on a given site. Source: Nielsen//NetRatings
Size = # monthly UU
34
Measure
Search Find Buy
TV Ads
Engage
Local
Mobile
Our Integrated Marketing & Commerce Solution
Conversion Tracking
35
Google is Easy
36
Making Google Easy is Hard
37
What’s Next?
Google Confidential and Proprietary 38
Search in 2001…
Google Confidential and Proprietary 39
Search within a search (Easier to find results)
Image results
Video Results
Organic results
Today… Better answers, faster
Search Wiki
40
Introducing the +1 Button, Recommendations Designed for Google Search
Available on: ü Google search results ü Google search ads ü 3rd Party sites (coming soon)
41
Google Apps = Cloud Computing
41
42
Chrome: An Open Source Browser
43
Android: An Open Source Mobile Platform
44
Target Mobile Devices: Click to Call
