we are a Design And Innovation Consultingchanging the world, one start-up at a time.

vivek@tinkerform.com || +91-8147083330

Tinkerform

we started out last year because of a simple reason,

1000's of start-ups in bangalorebut so few success stories?

?

?

?

our value proposition is,

the thing we do best.

design

research

product ux

storytelling

ui

insightgeneration

branding

workshops serviceinnovation

design

technology business

and you don't worry about design.

you focus on

we focus on

together wecreate greatproducts andservices.

We worked with ListenIn team

to create a platform for music

listeners to not just listen but

discover great handpicked

music and share it with their

friends.

[currently in alpha]

We worked with Chefensa

to enable people to connect

the with the chefs whose

food they are served, one

chef at a time.

We felt the biggest insight

was the detachment of

grownups from food; this

way noone will ever become

loyal to a food brand.

[startup closed]

We worked with makeystreet

to tell their value proposition

right to people at makerfaire

with an identity and a simple

project page.

Link :

http://www.makeystreet.com/alex/firefly-v1/overview

Makeystreet FireflyUnicycle

We worked with Wagr team

so that pet owners can

keep calm and focus while

we keep an eye on their

pet through mobile tech.

[currently under dev]

We partnered with zehntech

it consulting to launch their

first product into the market

that enables companies to

store their data in their

premises.

[its a live product for the

enterprise]

we are here to offer you

an outsider's perspectivebesides our skills in design, business and research

We start from a user's

perspective when we

go about collaborating

on a product.

these insights help

to identify relevant

problems to solve.

we conduct user

interviews to map,

identify & understand

users/customers.

EXTREME CHARACTERISITICSHABITS

Consumption Throughout the day Once in a day

Discovery Quite active Rarely

Reason to listen Listen to details Act as background

Mobile device Nexus 5 Nokia ASHA

Internet Always ON For sometime in a day

Where do you find such good music?

Pick 1 song on grooveshark; radio; last song; similar songs

Aditya Bandi , 25 Entrepreneur

Do you recommend music to your friends

We don’t recommend general good songs; I recommend new fresh song/ artist;

Shobhan Shah, 25 Student

We utilize storytelling and

workshops to build a

shared understanding

of users, problems and

ideas.

Swipe up and down,Amazing playlists to be found!

No more mind reading required,each playlist tells what its about!

People take playlists quite literallywhile imaginally it could be a story

Its not justa list of songs.Feels like somebody put a life in it

Onceuponatime...

Onceuponatime...

He tapped the play button and it was love at first sound.

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The song literally stood outand so Arjun went further in

This songis abouta wishlistthat...

A song is not a superposition of words on tune.Its much more than that,the musician’s effort and soul.

He knew he would be playing it again,so he marked the track as a favorite.

Nobodyexpressed itthis beautifully.

Liked the app he so much,that it saved us advertising costs!

Inviting a friend was made so cool,that people invited rather than telling

Nithin is somuch intomusic, he will love this

Why not add music to the invite?And that too your favorite one!

Nice!!Pixels,Why don’tyou align!

meanwhile, in Nithin’s world... Nithin was not always this serious about Pixels.But now they pay him, so he cries and tries.

Nithin is from Ranchi, went to delhi for studyand came to Bangalore with his first job in his hand.

He is 24, Male, Indian.

Hi Nithin!

Your friend just tried our app and he feels that you would like it too. Give it a shot. Try it out. If you want something better we would love to know!

Cheers!

So Nithin went to download the app. The app was really light andinstalled quickly. He opened the app and played out Arjun’s song.

|| i

Nithin explored the appwhile the music played.

The music playlists are beautifulI can share music with my friendskeep my music offline

Looks worth a try!

The drummingwas so cool!Let’s listen to some cool drumming!

|| i

And as he thought this,he looked at the screen,the song had the DRUMS taghe just tapped and a drumplaylist was there.

Ah, Nice!

drums classicmorning

drum 1drum 2drum 3drum 4

He viewed the drum tracksand liked oneDrums playlistLet it beLet it be

Invite friends

Invite

VintageVintage Let it be

Karma

Let it be

We prototype a lot.

Meaningful value

propositions / products

are never first attempts

but rather thought

through iterations.

That's why we spent

heavily in processes

and toolsets;

borrowing, hacking

and creating.

Arjun didn’t know this would happen...The app made an artist mix for Arjun,with artist most popular, least popularand personal favorites.

And when he get’s bored,just hit refresh and next mix is there.Oh and its available offline!

You areso COOL!

The first time Arjun played the mix,he got to hear a message by the very artist!

You guys :)

If we hadmade arteven thatwould......

He was still trying to align Pixels when he got a notificationfrom Arjun. It was about some app.

01

ummm...

SHARESharing a song was made super easythe next easy thing to play

Hit share and tap a friendthen tap the next friend

having only 10 friends keeps it easy

Arjun wouldlike this onetoo, let me share it with him.

Share

Karma

Understand Business

goals and needs

Investigate User

needs and goals

Engage

Probe

Innovate

Create

Conceptualize as per

Business & user needs

Create Design Deliverables

& help dev initiation

we would love to look into

a design strategyfor your startup.

our toolset for working with design strategy

Stakeholder

Interviews

Wireframing

Interactive

Prototypes

Mobile

Design

Colour

SelectionInsight

Generation

User

Personas

User

Journey

Mapping

UX Reviews

Concept

Experience

story

User

Interviews

Competitor

study

Domain

study

Design

Opportunity

mapping

Tinkerform

Get in touch : vivek@tinkerform.com || 8147083330

Know more : www.tinkerform.com

“Every idea has a form”