Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?

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    03-Jul-2015
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As Technical Alliances Director of BSkyB's Sky Interactive division, I was asked to speak of the problems and evolution of Interactive TV as we look forward from 2006.

Transcript of Interactive TV Show - Berlin - 2006 - What's the future of Interactive TV?

  • 1. Evolving Interactivity The effect of PVRs and IP Return Paths

2. Evolving Interactivity Effects of PVRs and IP Return Paths Current Limitations! Changing Habits! The Agents of Change - PVR and IP! Industry Issues What still needs to be fixed! Internet Entertainment Friend or Foe?! Where do we end up? 3. Current Limitations So lets look at the current limitations:! Broadcast vs. Online! User Experience! Billing! Technology! The Business Model 4. Current Limitations So lets look at the current limitations:! Broadcast vs. Online! User Experience! Billing! Technology! The Business Model 5. Current Limitations So lets look at the current limitations:! Broadcast vs. Online! User Experience! Billing! Technology! The Business Model 6. Current Limitations So lets look at the current limitations:! Broadcast vs. Online! User Experience! Billing! Technology! The Business Model 7. Current Limitations So lets look at the current limitations:! Broadcast vs. Online! User Experience! Billing! Technology! The Business Model 8. Current Limitation Content Delivery" 9. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) 10. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow 11. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow Online Services! Slow but deep 12. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow Online Services! Slow but deep Tomorrow 13. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow Online Services! Slow but deep Tomorrow Fast and Deep 14. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow Online Services! Slow but deep Tomorrow Fast and Deep And 15. Current Limitation Content Delivery" TODAY: Content Delivery Costs! Broadcast Bandwidth! Costly and Limited in availability (but can be fast)! Online Bandwidth! Costly, freely available, (but tends to be slow) Broadcast Services! Fast but shallow Online Services! Slow but deep Tomorrow Fast and Deep And Free! 16. Current Limitations: Technology and the User Experience 17. Current Limitations: Technology and the User Experience Today: User Experience 18. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load 19. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once 20. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly 21. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited 22. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional 23. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: 24. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: Applications can be always on 25. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: Applications can be always on Multiple applications can run together 26. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: Applications can be always on Multiple applications can run together Interfaces will be animated 27. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: Applications can be always on Multiple applications can run together Interfaces will be animated Multiple video streams can be supported 28. Current Limitations: Technology and the User Experience Today: User Experience Applications take time to load A single application runs at once Animation is costly Video is limited Interfaces are 2 dimensional Tomorrow: Applications can be always on Multiple applications can run together Interfaces will be animated Multiple video streams can be supported 3 dimensional interfaces will be possible 29. Current Limitations: Billing and Business Models 30. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone 31. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same 32. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion 33. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response 34. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity 35. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment 36. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow 37. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling 38. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling Customer Segmentation 39. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling Customer Segmentation Direct Revenue relationships 40. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling Customer Segmentation Direct Revenue relationships New Business Models Click Throughs Contextual Advertsing 41. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling Customer Segmentation Direct Revenue relationships New Business Models Click Throughs Contextual Advertsing Unlimited Long Tail 42. Current Limitations: Billing and Business Models Today Charging by subscription or via the Phone All customers pay the same Great deal of revenue erosion Business models limited to: Anti Churn Revenue by Response No Long Tail Interactivity Limited empowerment Tomorrow Microbilling Customer Segmentation Direct Revenue relationships New Business Models Click Throughs Contextual Advertsing Unlimited Long Tail Empowerment What u want when u want it 43. Interactive Business Models - 101 44. Interactive Business Models - 101 Responses = Revenu