Interactive TV Service Requirements [INFOGRAPHIC] 

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Transcript of Interactive TV Service Requirements [INFOGRAPHIC] 

  • END USERS

    Interactive TV Service Requirements

    Leaders

    Followers

    TOP10

    Hospitality TV

    TV SERVICE OPERATORS MAR

    KET

    STABILITY & SCALABILITY

    1. Amount of supported STB devices2. References 3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Stability and scalability of the system

    1. Stability and scalability of the system2. Social applications on TV (Twitter, Facebook, Youtube,)3. Ability to develop new clients via Open API4. Ability to develop new features via SDK5. Enhance ARPU with TV apps from own AppStore

    1. Stability and scalability of the system2. Low maintenance costs3. Close personal contact with the vendor4. Multiscreen support5. References

    1. Stability and scalability of the system2. Low maintenance costs3. References4. Ability to develop new clients via Open API5. Procuring middleware as a part of end-to-end TV system from a single vendor

    1. Stability and scalability of the system2. Amount of supported STB devices3. Support for CDN networks4. Close personal contact with the vendor5. Low maintenance costs

    Leaders Hospitality TVChallengers Followers Web TV/OTT

    This market research was provided by Beenius, interactive TV middleware provider.

    The Beenius Smart Survey on the Service Requirements of Market Segments in the Interactive TV Industry was sent to 2,650 contacts in June 2012, and had a 2.2% response rate.

    by market segmentTOP 5

    ITV Market Segments Analysis

    Web TV/OTT

    impo

    rtan

    t

    very

    impo

    rtan

    t

    Challengers

    PROVIDERS

    Low maintenance costs

    Amount of supported STBs

    Close personal contact with the vendor

    References

    Ability to develop new clients via Open API

    Multiscreen support

    Amount of supported Smart phones

    Off-the-shelf product

    Ability to develop new features via SDK