Social TV: When television becomes interactive
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Transcript of Social TV: When television becomes interactive
Social TVWhen television becomes interactiveUpdated September 15th, 2011
Laurent Maisonnave(514) 519-5800 — [email protected] — seevibes.com
samedi 17 septembre 11
Who am I?
Laurent Maisonnave
Social TV: When television becomes interactive
samedi 17 septembre 11
Where my TV is
Social TV: When television becomes interactive
samedi 17 septembre 11
Where is my TV?
Social TV: When television becomes interactive
samedi 17 septembre 11
Where is my TV?
Social TV: When television becomes interactive
samedi 17 septembre 11
Where is my TV?
Social TV: When television becomes interactive
samedi 17 septembre 11
Where is my TV?
Social TV: When television becomes interactive
samedi 17 septembre 11
Disruption of the mediaAdvertising spending
Average growth forcaste
* U.S Market * ZenithOptimedia (Internet, television and radio) 2011 * Borrell Associates (social media) 2010
80%
2009 20142010 20122011
60%
40%
20%
0%
2013
0% Television-1% Radio
+73% Social Media
+8% Internet
Social TV: When television becomes interactive
samedi 17 septembre 11
Second Screen Era
Social TV: When television becomes interactive
samedi 17 septembre 11
1 Billion
Social TV: When television becomes interactive
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Water cooler Effect
Social TV: When television becomes interactive
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A Rendez-Vous
Social TV: When television becomes interactive
samedi 17 septembre 11
Uncurated vs Curated
Social TV: When television becomes interactive
samedi 17 septembre 11
Social TV Curator
Social TV: When television becomes interactive
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Show Me Your Social
Social TV: When television becomes interactive
samedi 17 septembre 11
Tweet your show
Social TV: When television becomes interactive
samedi 17 septembre 11
Gamification
Social TV: When television becomes interactive
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Social TV Apps
Social TV: When television becomes interactive
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Connect your TV
Social TV: When television becomes interactive
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Social TV Experience
Social TV: When television becomes interactive
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Social TV Experience
Social TV: When television becomes interactive
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Pre Social TV Ads
Social TV: When television becomes interactive
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Social TV Ads
Social TV: When television becomes interactive
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Real Time TV Ads
Social TV: When television becomes interactive
samedi 17 septembre 11
360° engagement
“We're observing and planning for consumers engaging with multiple screens concurrently so when they watch our content on TV, they are simultaneously going to our website and engaging on other devices”
Scott Kelly, Head of Digital Marketing, FordApril 2011
Social TV: When television becomes interactive
samedi 17 septembre 11
Challenges of Social TV
Social TV: When television becomes interactive
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Optimization
Social TV: When television becomes interactive
samedi 17 septembre 11
Social Premium
Social TV: When television becomes interactive
samedi 17 septembre 11
Every Day Super Bowl
Social TV: When television becomes interactive
samedi 17 septembre 11
TV ratings for social media audience
Laurent Maisonnave(514) 519-5800 — [email protected] — seevibes.com
@zelaurent
samedi 17 septembre 11