ICMR 5 – slide pack · Value of B2C e-commerce per head 2013 Source: European B2C e -commerce...

ICMR 5 – slide pack

Figure 5.1

1

Internet and web-based content: key international statistics

Source: IHS / Industry data / Ofcom / comScore *comScore MMX, August 2014, home and work panel, persons 15+ † IHS / Industry data / Ofcom, 2014. ‡Ofcom international research, October 2014, all respondents 18+

UK FRA GER ITA USA JPN AUS ESP NED SWE POL SGP KOR BRA RUS IND CHN NGA

Online universe (m)* 39.6 37.0 52.0 30.9 197.4 73.7 15.9 23.5 n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a

Fixed broadband connections per 100 HH†

85 88 71 55 75 85 72 70 91 70 57 108 101 32 45 6 42 0

Mobile broadband connections per 100 population†

8 6 10 13 8 10 26 4 7 23 11 3 5 3 13 0 1 3

Internet access via a mobile phone(%)‡

55 47 53 75 46 56 60 74 n/a n/a n/a n/a n/a n/a n/a n/a 79 n/a

Figure 5.2

2

Source: Warc data (www.warc.com) Please refer to notes on adspend data for further detail and source information. http://www.warc.com/NotesOnAdspendData Note: Data for South Korea and Singapore is only available from 2007 onwards.

Internet share of total advertising spend Internet share of all advertising spend (%) 1 year PP

change 5 year PP

change 4 18 4 16 2 13 3 15 4 12 5 14 4 12 0 15 1 10 5 15 2 12 1 6 2 9 0%

5%10%15%20%25%30%35%40%45%

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

UK

NED

SWE

AUS

KOR

FRA

USA

POL

GER

ITA

ESP

JPN

SGP

Figure 5.3a

3

£0

£20

£40

£60

£80

£100

UK FRA GER ITA USA JPN AUS ESP NED SWE

2009 2010 2011 2012 2013

Fixed internet advertising expenditure per head: 2009-13 Internet advertising spend per head (GBP)

7% 13% 9% 10% 7% 7% 18% 7% 7% 18% YoY Growth

Source: Ofcom analysis based on data from PwC Global Entertainment and Media Outlook 2014-2018 @ pwc.com/outlook. Interpretation and manipulation of data are solely Ofcom’s responsibility. Population figures from Ofcom/IHS

Figure 5.3b

4

£0

£20

£40

£60

£80

£100

POL SGP KOR BRA RUS IND CHN NGA

2009 2010 2011 2012 2013

Fixed internet advertising expenditure per head: 2009-13 Internet advertising spend per head (GBP)

10% 15% 14% 23% 26% 27% 30% 28% YoY Growth


Figure 5.4

5

55

55

40

41 50

50

35

36 51

51

32

33

51

51

56

55

55

58

34

34

36

36

34

33

32

32 62

62

69

68

42

41

45

45

24

23

26

26 27

27

44

43

35

33

40

41 25

26

31

31

26

25

34

34 44

43

49

48

48

48

25

25

23

24

36

36

32

32

17

17

29

28 19

18

14

13

7 7 27

26

21

20 9 9 17

15

30

29 17

16

14

15

19

18

11

10

6 6 17

17

20

20

4 5 5 5 4 4 7 8 7 8 0 1 3 4 4 4 2 2 2 3 3 4 3 3 1 2 2 3 2 2 5 6 3 3

0%

20%

40%

60%

80%

100%

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

2012

2013

UK FRA GER ITA USA JPN AUS ESP NED SWE POL SGP KOR BRA RUS IND CHNSearch Display Classified Video

Source: Ofcom analysis based on data from PwC Global Entertainment and Media Outlook 2014-2018 @ pwc.com/outlook. Interpretation and manipulation of data are solely Ofcom’s responsibility

Fixed internet advertising expenditure, by category: 2012-13 Proportion of internet advertising revenue (%)

Figure 5.5a

6

£0

£5

£10

£15

UK FRA GER ITA USA JPN AUS ESP NED SWE

2009 2010 2011 2012 2013

Mobile advertising expenditure per head: 2009-13 Internet advertising spend per head (GBP)

96% 33% 65% 22% 109% 22% 296% 20% 17% 26% YoY Growth


Figure 5.5b

7

£0

£5

£10

£15

POL SGP KOR BRA RUS IND CHN NGA

2009 2010 2011 2012 2013

Mobile advertising expenditure per head: 2009-13 Internet advertising spend per head (GBP)

20% 25% 24% 34% 46% 61% 42% 44% YoY Growth


Figure 5.6

8

4 6 7

10 9

7

12

6 6 6

10 9

8

12

0

5

10

15

UK FRA GER ITA USA JPN ESP

Source: comScore MobiLens, August 2013 (three-month average) and August 2014 (three-month average), mobile internet users aged 13+

Tapped on an advert in a mobile browser or application in the past month Mobile internet users (%)

Figure 5.7

9

Value of B2C e-commerce per head 2013

Source: European B2C e-commerce report 2014, Ecommerce Europe Notes: Values converted from Euros to British Sterling (£1 = €1.1769896). Population figures from Ofcom/IHS. *China also includes C2C goods and services.

Value per head (£)

1,968

918 909

218

1,171

844

1,356

361

743

1,060

161 363

128 214

£0

£400

£800

£1,200

£1,600

£2,000

UK FRA GER ITA USA JPN AUS ESP NED SWE POL KOR RUS CHN*

Figure 5.8

10

Source: Ofcom consumer research October 2014 Base: All respondents with broadband, UK=929, FRA=945, GER=844, ITA=877, USA=747, JPN=737, AUS=910, ESP=903, CHN=923. Q3b. Which of the following services do you have in your home?

Take-up of fixed and mobile broadband among broadband households % of broadband households

80 83 74

46

75 77 60 59 67

13 11 14

29

9 13

20 28 24

7 6 13 26 16 10

20 13 9

0

20

40

60

80

100

UK FRA GER ITA USA JPN AUS ESP CHN

Fixed broadband only Fixed and mobile broadband Mobile broadband only

Figure 5.9

11

188.

5 19

7.0

197.

4

38.9

43.2

52.0

28.6

73.5

14.1

22.0

39.2

42.6

53.1

29.7

73.7

14.5

23.0

39.7

37.0

52.0

30.9

73.7

15.9

23.5

0

20

40

60

80

0

50

100

150

200

USA UK FRA GER ITA JPN AUS ESP

Aug-2012 Aug-2013 Aug-2014

Source: comScore MMX, work and home panel, August 2012 to August 2014, persons 15+

Active audience on laptop and desktop computers: 2012-14 Online audience (millions)

Figure 5.10

12

19 19 17 18 16 16 18 17 21 20 15 15 19 17 18 17

20 19 18 19 18 18 21 20 18 18 19 17 20 19 23 23

19 19 20 20 19 18 25 23 18 18 23 22 20 18

26 26 19 19 18 18 23 24

21 22 18 18 18 18 18 17 19 19

23 25 27 25 24 24 15 17 26 27 26 28 23 29 14 15

0%

20%

40%

60%

80%

100%

2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014

UK FRA GER ITA USA JPN AUS ESP

15-24 25-34 35-44 45-54 55+

Source: comScore MMX, home and work panel, August 2013 and August 2014, persons 15+

Active audience on a laptop or desktop computer, by age: 2013- 2014

Share of online audience (%)

Figure 5.11

13

19 18 19 18 16 16 18 17 21 19 15 15 18 17 17 17

19 19 19 18 18 18 19 21 18 17 15 18 20 18 22 23 18 19 19 20 18 19 22 25 18 18 21 23 18 18

25 27 18 19 18 18 23 25 23 21

17 18 18 19 16 17 19 19

25 24 25 26 25 22 18 15 26 28 31 24 28 29 17 13

0%

20%

40%

60%

80%

100%

M F M F M F M F M F M F M F M F


15-24 25-34 35-44 45-54 55+

Source: comScore MMX, home and work panel, August 2014, persons 15+

Active audience on a laptop or desktop computer, by age and gender: August 2014

Share of online audience (%)

Figure 5.12

14

0

10

20

30

40

50

Aug

-201

2S

ep-2

012

Oct

-201

2N

ov-2

012

Dec

-201

2Ja

n-20

13Fe

b-20

13M

ar-2

013

Apr

-201

3M

ay-2

013

Jun-

2013

Jul-2

013

Aug

-201

3S

ep-2

013

Oct

-201

3N

ov-2

013

Dec

-201

3Ja

n-20

14Fe

b-20

14M

ar-2

014

Apr

-201

4M

ay-2

014

Jun-

2014

Jul-2

014

Aug

-201

4

USAUKGERAUSFRAESPITAJPN

Source: comScore MMX, work and home panel, August 2012 to August 2014, persons 15+ Note: Comparisons between data before and after January 2013 in the UK, March 2013 in the US, and July 2013 in France, Spain and Italy should be treated with caution due to a change in panel weighting methodology

Average time spent browsing on a laptop or desktop computer Hours online per month

Figure 5.13

15

66

46

11 12

62 56

7 5

68

55

7 11

67 56

10 14

60 54

15 7

68

49

11 6

70

54

10 13

64 59

12 10

73 66

6 16

0

20

40

60

80

100

Laptop/ Netbook Desktop Games console Smart TV


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.7a Which of the following devices do you use to access the internet?

Fixed devices used to access the internet All respondents (%)

Figure 5.14

16

63 57

62

76

50

77 69

77 80

0102030405060708090


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q. 4a Which of the following devices do you personally use?

Use of smartphones Proportion of respondents (%)

Figure 5.15

17

35 31 29

43

31

23

38

45 46

05

101520253035404550


Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010 Q. 4a Which of the following devices do you personally use?

Use of tablets Proportion of respondents (%)

Figure 5.16

18

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.7a Which of the following devices do you use to access the internet?

Portable devices used to access the internet All respondents (%)

53

32

8 3 2

44

26

2 2 5

51

26

6 3 3

71

38

7 5 6

44

27

7 5 4

45

21

4 6 17

57

33

5 6 6

70

39

7 4 6

77

42

7 6 5 0

20

40

60

80

100

Smartphone Tablet E-reader Portable mediaplayer

Mobile phone


Figure 5.17

19

47 44 46 38 39 46 43 37 35

31 41 39

32 39 36 35

36 36

9 6 7

18 11

11 11 16 20

7 3 4 7 3 2 6 5 4 1 2 1 2 1 2 1 2 0

0

20

40

60

80

100


NoneOtherTabletSmartphoneDesktopLaptop/netbook

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.7b Which is the most important device that you use to connect to the internet (at home, or elsewhere)?

Most important device for accessing the internet All respondents (%)

Figure 5.18

20

25

10

21 23 29 28 30

14

55

34 25

18

28 37

21

50

31

47 44 47 50 58

42

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64 59 56

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65 71

64

17 20 15

28 29

19 23 22

29

18 16 17 26

21 21 21 22 28

0

20

40

60

80

100


Online shopping Online banking Reading news online

Social networking Playing games with other players Using ‘cloud’ service

Source: Ofcom consumer research October 2014 Base: All respondents who access internet with a mobile phone/ smartphone, UK=540, FRA=469, GER=531, ITA=762, USA=443, JPN=566, AUS=579, ESP=742, CHN=808 Q9a Which, if any, of the following internet activities do you use each of your devices for?

Mobile-internet activities All respondents who access internet with a mobile phone/ smartphone (%)

Figure 5.19

21

Top ten web properties accessed on a laptop and desktop computer, by country

Source: comScore MMX, home and work panel, August 2013 and August 2014, persons 15+ Note: Coloured font indicates brand appears more than once. Web property audience includes relevant internet application audiences where available. ‘+’ or ‘-’ and a number denotes change in rank since 2012 comScore data, ‘-’ only denotes no change, and ‘N’ denotes a new entrant to the top ten.

UK FRA GER ITA USA- JPN AUS ESP 1 Google Sites -2 Google Sites -13 Google Sites -5 Google Sites 4 Google Sites 2 Google Sites 3 Google Sites 12 Google Sites 3

2 Facebook -2 Microsoft Sites -13 Facebook 8 Facebook -1 Yahoo Sites -12 Yahoo Sites -2

Microsoft Sites 5 Facebook 3

3 Microsoft Sites -10 Facebook -13

Amazon Sites 5 ItaliaOnline -18

Microsoft Sites -9 FC2 inc. -10 Facebook 11

Microsoft Sites -7

4 Yahoo Sites -3 Webedia Sites 277 eBay -3 Yahoo Sites -12 Facebook 7

Microsoft Sites -1 Yahoo Sites -17

Unidad Medios Digitales -12

5 Amazon Sites -10

CCM-Benchmark -9

Microsoft Sites 2

Microsoft Sites -9 AOL, Inc. -4

NHN Corporation -7 eBay 11

Wikimedia Foundation Sites -10

6 BBC Sites 7 Yahoo Sites -15 Axel Springer SE -5 Banzai -5

Amazon Sites -9 Rakuten Inc 13

Wikimedia Foundation Sites -2 Yahoo Sites -12

7 eBay -11 Orange Sites -15 Deutsche Telekom -13


Mode Media (formerly Glam Media) -21

Amazon Sites -20

Amazon Sites 28 Prisa -13

8


Schibsted Media Group -25

United-Internet Sites -7 eBay -2 eBay -7 DMM -10

Telstra Corporation Limited 32 Vocento -11

9 Apple Inc. -18 Solocal Group -22

Hubert Burda Media -4

RCS Media Group 1

CBS Interactive -19


Fairfax Media 64

Schibsted Media Group -11

10 AOL, Inc. 7



Amazon Sites 18

Comcast NBCUniversal 7 NTT Group -21 Apple Inc. -15

Dropbox Sites 0

Figure 5.20

22

80 83 80 81 78

58

80 85

24 17 17 12

42

14 21

12

32

16 9 10

40

69

15 15

0

20

40

60

80

100

UK FRA GER ITA USA JPN AUS ESPGoogle Search [C] Bing [M] Yahoo! Search [C]


Active reach of selected search engines on laptop and desktop computers

Active reach (%)

Figure 5.21

23

Most popular search terms on Google between August 2013 and August 2014

Country 1ST 2ND 3RD Largest increase UK facebook bbc google world cup 2014 FRA facebook youtube bon coin coupe du monde GER facebook google youtube filmze ITA facebook youtube google mondiali 2014 USA facebook google you world cup JPN 画像1 天気2 yahoo モンスト3 AUS facebook google youtube world cup ESP facebook hotmail youtube Comuniazo NED facebook google youtube utopia SWE google facebook youtube dreamfilm POL facebook onet allegro olx SGP singapore google youtube mh370 KOR 네이버4 토렌트5 밍키넷6 밍키넷7 BRA facebook google youtube whatsapp RUS одноклассники8 вк9 яндекс10 украина11 IND facebook india fb matka CHN 百度12 qq 手机13 helloworld NGA nigeria news facebook ebola

Figure 5.22

24

65 57 54

69

56

45

62

72

62 56

62 54

75

54

42

64

74

57

0

10

20

30

40

50

60

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80


20132014

Source: Ofcom consumer research October 2014 and September 2013. Base (2014): All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.8 Which, if any, of the following activities do you use your internet connection for at least once a week?

Weekly access of social networks All respondents (%)

Figure 5.23

25

Source: Ofcom consumer research October 2014 Base: All respondents who access internet with each type of device - UK=905/540/318/99*, FRA=953/469/270/67*, GER=949/531/263/69*, ITA=902/762/384/97*, USA=907/443/274/131, JPN=934/566/209/103, AUS=944/579/325/87*, ESP=903/742/394/116, CHN=947/808/446/67* (*Caution: base under 100) Q9a Which, if any, of the following internet activities do you use each of your devices for?

Accessing social networks, by device ownership Proportion (%) of respondents who access the internet on each device type

62 64

55

15

65 59

51

20

61 56 54

18

70 74

66

19

61 64

51

16

44 47 47

8

66 65 57

20

77 71

59

21

72 64 61

31

0102030405060708090

Laptop/ desktop/notebook

Mobile phone Tablet Games console

UKFRAGERITAUSAJPNAUSESPCHN

Figure 5.24

26

74 81

72 80

62 56

80 82

60 66

71

62

79

58

47

71 76

62 55

65

53

74

57

48

63 71

52 49 54

49

74

51

37

59

73

55

44 52

46

65

51

33

54

70

47

0102030405060708090


18-2425-3435-4445-5455-64

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1011, FRA=1027, GER=1006, ITA=1006, USA=1000, JPN=1003, AUS=1000, ESP=1002, CHN=1010. Q.8 Which, if any, of the following activities do you use your internet connection for at least once a week?

Weekly use of home internet connection to visit social networks by age All respondents

Figure 5.25

27

68 66 60

71 70

25

60 70

25 13 9 9

20 30

12

26 20

13 7 12

24

2

24 15 20 17 19 17 21

9 14 22

0

20

40

60

80


FACEBOOK.COM [M] TWITTER.COM [P] Linkedin [P] Google Plus [E]


Active reach of selected social networks on laptop and desktop computers Active reach (%)

Figure 5.26

28

40 40 28 31 28 27 31 34 41 42

10 10 29 31

15 16

15 15 14 14 16 16 16 16

8 8

16 15

11 10 11 11 11 11

14 13 11 10

8 7

17 16

66 66 54 57 53 52

60 63 67 69

26 24

62 62

0

20

40

60

80

2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014

UK FRA GER ITA USA JPN ESP

Almost every day At least once a week Once to three times a month

Source: comScore MobiLens, August 2012 (three-month average) and August 2013 (three-month average), mobile internet users aged 13+

Monthly accessing of social networks on mobile phones Proportion of mobile internet users (%)

Figure 5.27

29

56 53

64

78

55 59 61

71 67

47 39

45

68

44 43 50

55 53 47 46

62

73

48

63 60 61 69

32 30 37 39

35 35 36 36 40

0102030405060708090


Laptop/ desktop/ netbookMobile phone/ smartphoneTabletFixed games console

Source: Ofcom consumer research October 2014 Base: All respondents with each device, laptop/desktop/netbook 902-953 in each market, mobile phone/ smartphone 443-808 in each market, tablet computer 209-446 in each market, games console attached to TV 63-131 in each market. Q.9c What sorts of video content do you watch on each of your devices over the internet?

Access of online video clips by device ownership All respondents who access internet with each device (%)

Figure 5.28

30

58 55 53 55 60 49 52

62

7

20

6 7 7 10 6 6 6 5 5 4 7 1

8 6 0

20

40

60

80

UK FRA GER ITA USA JPN AUS ESPYOUTUBE.COM* [M] DAILYMOTION.COM [P] Vimeo [P]


Active reach of selected online video websites on laptop and desktop computers

Active reach (%)

Figure 5.29

31

24

15 17

27 25 25 31

24 30

35 36 34

0

20

40

UK FRA GER ITA USA ESPFacebook YouTube

Active reach of selected websites for viewing online video on mobile

Active reach (%)

Source: comScore MobiLens, August 2014 (three-month average), mobile internet users aged 13+

Figure 5.30

32

38

30

36

44 44 41

24

15 17 22 21 20

13 9 9

13

23

8

0

10

20

30

40

50

UK FRA GER ITA USA ESP

Web-based videosTV (live/on-demand)Paid TV/video

Source: comScore MobiLens, August 2014 (three-month average), mobile internet users aged 13+

Type of TV/Video service accessed on mobile Mobile internet users (%)

Figure 5.31

33

35 29 27

45

35 41

32 32

59

35 28

22

38 36 33 28

32

55

24 18 16

27 24 24 17

26 30

0

10

20

30

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50

60

70


World National Local

Source: Ofcom consumer research October 2014 Base: All respondents, UK=1000, FRA=1007, GER=1010, ITA=1010, USA=1004, JPN=1005, AUS=1007, ESP=1020, CHN=1007. Q.11 Which, if any, is your main source for the following information?

The internet as a primary source of news Proportion of respondents claiming internet was their primary source of world/national/local news (%)

ICMR 5 – slide pack · Value of B2C e-commerce per head 2013 Source: European B2C e -commerce...

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