HEEC2015
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5 tips for more effective social media Emma Bell #HEEC2015
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Transcript of HEEC2015
5 tips for
more
effective
social
media
Emma Bell
#HEEC2015
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18-2425-39
40-5960+
%
Age group
Would you describe yourself as being a practicing member of a religion?
YouGov/Sunday Times, 2015
Yes
No
Not sure
What can you do with social networks?
•Support non-religious
people
•Promote Humanism
•Motivate people to care
about issues
•Develop local activism
Percentage of UK adults who use social networks by...
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-34
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-54
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Age group
Ofcom, The Communications Market 2014
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AB C1
C2
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Social grade
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Gender
2. Have a plan
Define goals
Specific Focus on one area
Measurable Use a progress indicator
Assignable Assign responsibility for your goal
Realistic Make sure your goal is achievable with your resources
Time-bound Decide when the goal needs to be completed by
Build a community• Using Facebook and Twitter, we will
build a community of 18-35 year old UK-based humanists, by acting as a source of humanist news and commentary.
• We aim to have larger Facebook and Twitter followings than other BHA sections and our sister organisations (e.g. IHEYO).
• Emma Bell is responsible for achieving this goal.
• We will do this within 1 year of our founding.
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Nu
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f fo
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Facebook Twitter
Great Blasphemies
Humanist communitiesSpeakers
World Humanist Congress 2014
Wor
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gres
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Socia
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3. Tailor your posts to your platforms
Post when your community is using your platform
Face
bo
ok
Twit
ter
FollowerWonk
Facebook Page Insights
Post frequently enough to engage without annoying
Kevan Lee. (2014). How to Create a Social Media Marketing Plan From Scratch. BufferSocial.
Repeat schedule unique versions of your posts to maximise exposure
Matthew Barby. (2014). Blogging 101: Traffic Generation for Blogs on a Budget. Search Engine Journal.
Twee
tdec
k
Buff
er
Use a social media dashboard to make your life easier
4. Be visual
•Visual content reaches further.
•Photos make your posts: •More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving your social media strategy.
DanZarella.com
•Visual content reaches further.
•Photos make your posts: •More digestible;
•Stand out;
•And helps overcome language barriers;
•It’s a very easy way of improving your social media strategy.
•Tailor your images to the specifications of each of your social media platforms.
•Don’t forget about mobile users! Fb pages: Sizes & Dimensions
Don’t steal!• Only use images that you own,
have permission to use, that fall under fair use/fair dealing copyright exemptions, or are Creative Commons licensed.• Follow the license.• Plagiarism is stealing.
• You can find Creative Commons licensed images on Google Images, Flickr, Wikimedia Commons.
creativecommons.org/examples
Don’t steal!• Only use images that you own,
have permission to use, that fall under fair use/fair dealing copyright exemptions, or are Creative Commons licensed.• Follow the license.• Plagiarism is stealing.
• You can find Creative Commons licensed images on Google Images, Flickr, Wikimedia Commons.
search.creativecommons.org
Don’t steal!• Only use images that you own,
have permission to use, that fall under fair use/fair dealing copyright exemptions, or are Creative Commons licensed.• Follow the license.• Plagiarism is stealing.
• You can find Creative Commons licensed images on Google Images, Flickr, Wikimedia Commons.
Photo credit: Castaways in Scotland
https://www.flickr.com/photos/castaway_in_wales/ CC BY-NC 2.0
Don’t steal!• Only use images that you own,
have permission to use, that fall under fair use/fair dealing copyright exemptions, or are Creative Commons licensed.• Follow the license.• Plagiarism is stealing.
• You can find Creative Commons licensed images on Google Images, Flickr, Wikimedia Commons.
5. Learn from others
Read widely about social media practices and research, and Find mentors.
5 tips for more effective social media
1. Choose your platforms carefully
2. Make a plan
3. Tailor your posts to your platform.
4. Be visual
5. Learn from others
Thank you for listening
Photo credits• Young Humanists Launch Party by Elyse Marks Photography http://www.elysemarksphotography.com/
• “Sony Xperia Z3 Compact smartphone” by Maurizio Pesce. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/pestoverde/15247501745/in/photostream/
• "Swiss Army Knife Wenger Opened 20050627". Licensed under Public Domain via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Swiss_Army_Knife_Wenger_Opened_20050627.jpg#/media/File:Swiss_Army_Knife_Wenger_Opened_20050627.jpg
• “Focusing mind” by miuenski miuenski. Licensed under CC BY-NC-SA 2.0 via Wikimedia Commons -https://www.flickr.com/photos/miuenski/5887393036/
• “Just a face in the crowd” by Scott Cresswell. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/scott-s_photos/12712204375/
• “2.26.09: color wheel” by Team Dalog. Licensed under CC BY 2.0 via Flickr https://www.flickr.com/photos/thedalogs/
• "Archery target“ by Casito. Licensed under CC BY-SA 3.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Archery_target.jpg#/media/File:Archery_target.jpg
• "Lego Color Bricks" by Alan Chia - Lego Color Bricks. Licensed under CC BY-SA 2.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Lego_Color_Bricks.jpg#/media/File:Lego_Color_Bricks.jpg
• "Tailor´s shop - Werkstatt 2" by Wolfgang Sauber - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg#/media/File:Tailor%C2%B4s_shop_-_Werkstatt_2.jpg
• "Einstein blackboard" by decltype - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons -http://commons.wikimedia.org/wiki/File:Einstein_blackboard.jpg#/media/File:Einstein_blackboard.jpg
