The Complete Guide to Making Content go Viral

22
The Complete Guide to Making Content go Viral

description

Are you doing everything you can to make your content and social media posts go viral? Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this comprehensive presentation gives you everything the sector knows about making content go viral. Check it out!

Transcript of The Complete Guide to Making Content go Viral

Page 1: The Complete Guide to Making Content go Viral

The Complete Guide

to Making Content go Viral

Page 2: The Complete Guide to Making Content go Viral

Drawing from studies of over 100 million

pieces of shared content and five different

respected academic and professional sources,

this presentation gives you everything we

know about making content go viral.

Page 3: The Complete Guide to Making Content go Viral

10k

7.5k

5k

2.5k

0k0-1000 Words

1000-2000 Words

2000-3000 Words

3000+ Words

Average Shares by Content Length

Facebook

Other Platforms

Page 4: The Complete Guide to Making Content go Viral

70

60

50

40

30

20

10

0

64.9

28

No Image in Article At least one Image in article

Average Facebook Shares of Articles with Images

Page 5: The Complete Guide to Making Content go Viral

20.36

9.67

22.5

20

17.5

15

12.5

10

7.5

5

2.5

0

Average Twitter Shares of Articles with Thumbnail vs No Thumbnail

No Thumbnail Has a Thumbnail

Page 6: The Complete Guide to Making Content go Viral

AseAs

Awe-inspiring(25)

Anger(6%)

Humorous(17%)

Entertained(15%)

Joy(14%)

Empathy(6%)

Other (Sadness,

Surprise, etc)(18%)

The Top 10,000 Most-shared Articles Across the Web, by Relevant Emotion

Page 7: The Complete Guide to Making Content go Viral

Shares by Content Type

IndustryAverage

List InfographicHow-to Article

What Post

Why Post

Video

20k

15k

10k

5k

0k

Page 8: The Complete Guide to Making Content go Viral

10 item lists on average received the most social shares.

Four times as many social shares on average than

the 2nd most popular list number: 23.

Runner-ups were 23, 16, and 24.

List-Articles?

Page 9: The Complete Guide to Making Content go Viral

142

100

123

100

121

100100 100.1

No Author Bio Has Author Bio

Average Shares of Articles with Author Bio vs No Bio

150

100

50

0Facebook Twitter LinkedIn Google+

Page 10: The Complete Guide to Making Content go Viral

3000

2000

1000

00 1 2 3 4 5

706930

1,2101,405

1,588

2,776

Average Shares Based on Number of Influencers who Shared it

199%

393%

Page 11: The Complete Guide to Making Content go Viral

60m

50m

40m

30m

20m

10m

0m

Mon Tue Wed Thu Fri Sat Sun

Total Number of Content Shares by Day of Week

Page 12: The Complete Guide to Making Content go Viral

60

55

50

45

40

35

20

15

Number of Retweets by Length of Tweet

Number of Characters in Tweet

0-40 41-70 71-100 101-140

Page 13: The Complete Guide to Making Content go Viral

0.000% 0.005% 0.010% 0.015% 0.020% 0.025%

Questions

Non Questions

Num

ber

of C

hara

cter

s in

Pos

t

160-179

140-159

120-139

100-119

80-99

60-79

Facebook Post Length and Style

Engagement

Page 14: The Complete Guide to Making Content go Viral

Optimal length of Blog Posts

Aver

age

Tota

l Sec

onds

Spe

nt P

er P

ost

10,000,000

1,000,000

100,000

10,000

1,000

100

10

1

7 Min

Post Length, in Reading Time

0 2 4 6 8 10 12 14 16 18 20

Page 15: The Complete Guide to Making Content go Viral

A blog article that takes 7 minutes to read

translates to anywhere between 1500 and

2000 words, depending on images and

reading speed.

Page 16: The Complete Guide to Making Content go Viral

2600

2450

2300

2150

2000

1 2 3 4 5 6 7 8 9 10

Spot in Google Search Results

Average Content Length of Top 10 Results on Google (By # of Words)

Page 17: The Complete Guide to Making Content go Viral

Number of Self-Referential Words

.06%

.04%

.02%

0.0%1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Facebook Post Like % by # of “You’s”, “I’s”, and “Me’s”

Page 18: The Complete Guide to Making Content go Viral

Everyone wants to be taught. Use “Introduction”, “The beginners guide”, “In 5

minutes” and “DIY”

How to Make a Viral Headline

Smart Surprising

Science

HistoryCritical Hacks

Huge/Big

Page 19: The Complete Guide to Making Content go Viral

The Most Popular 3-Word Phrases

This is the (22 uses)Will make you (20 uses)

When you see (16 uses)‘Til you see (15 uses)

What happens when (15 uses)

Here are the (13 uses)

You see what (12 uses)

You need to (12 uses)

This is what (12 uses)

That will make (12 uses)

Page 20: The Complete Guide to Making Content go Viral

The Most Retweeted Words

#1. You

#5. Post

#8. Free

#12. Great

#16. How To

#2. Twitter

#6. Blog

#9. Media

#14. 10

#18. Blog Post

#3. Please

#7. Social

#10. Help

#13. Social Media

#17. Top

#4. Retweet

#11. Please Retweet

#15. Follow

#20. New

#19. Check Out

Page 21: The Complete Guide to Making Content go Viral

Sources:

http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/

http://corp.wishpond.com/blog/2013/01/10/infographic-the-impact-of-photos-on-facebook-engagement/

http://blog.bufferapp.com/the-ideal-length-of-everything-online-according-to-science

http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

http://www.startupmoon.com/the-dark-science-of-naming-your-post-based-on-studying-100-blogs/