Understanding Social Media Spring 2014 Week IV

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San Diego State University College of Extended Studies Understanding Social Media class four in Spring 2014.

Transcript of Understanding Social Media Spring 2014 Week IV

  • * 1 Session IV: Understanding Social Media Professional Certificate in Digital & Social Media Instructor: Yadira Galindo galindoyadira@gmail.com
  • * 2 Session IV Overview
  • * Social Media 101: Instagram 20 Instagram is a mobile app that allows you to share photos and video fast. Or is it?! In 2013 it unveiled web functions -Browse others photos in real time -Like photos -Comment But! Still no uploads or photo filters In 2012, Instagram saw an increase of 400 percentgoing from 15 million users to 80 million by July. In September, this photo sharing app had more traffic than Twitter. http://mashable.com/2013/02/05/i nstagram-web/
  • * Social Media 101: Instagram 20
  • * Social Media 101: Instagram 20 But today: 150 million Monthly Active Users 55 million Photos Per Day 1.2 billion Likes Per Day 16 billion Photos Shared 60% of users our outside of the United States
  • * Social Media 101: Instagram 20 You can change the tone, the color, crop and share!
  • * Social Media 101: Instagram 20 Instagram added some web functionality. For the moment it is simply letting people view your profile and images. For business or professional networking take advantage of this feature and fill out your bio. It is one more way to get your brand out there.
  • * Social Media 101: Instagram 20 How will you use it? Run contests? Share behind-the-scenes information Promote events Show your products Holiday themes Instagram Direct As of December 2013, you can now share Instagrams privately between you and one other person or a group. Instagram Video Record and share video of 3 to 15 seconds
  • * Social Media 101: Vine 20 Available for iOS and Android users Create 6-second looping videos that are little windows into the people, settings, ideas and objects that make up your life Bought by Twitter (but videos can be shared on Facebook) Continuous video or can use stop motion that makes it look like a GIF Most videos look like stop motion Examples: Vine resume 16 Ways Brands are Using Vine
  • * Social Media 101: Vine 20 Five tweets per second contain a Vine link A branded Vine is 4x more likely to be viewed than a branded video Top industries on Vine: 1. Fashion 2. Sports 3. Automotive 4. Technology Twitters favorite Vine videos in its first year: https://vine.co/lists/yearonvine Source: http://www.mediabistro.com/alltwitter/vine-facts-tips_b48833#more-48833
  • * Social Media 101: Yelp 20 120 million users 53 million reviews Apples Siri search function brings up Yelp information not Google (unless you specially tell Siri to search in Google) You can check in using Yelp but you must physically be at the location Claim your company and update your information Respond to customers! Do they love you? Do you know what people are saying about you? Find out!
  • * Social Media 101: Others 20 Flickr (has half the users of Instagram) Skype Foursquare Blogs: WordPress, Tumblr, Posterous MySpace -- really?! Yes, it's back. And many, many more! Ever heard of Storify? Here is an example of how to use it: http://storify.com/cbccommunity/beyonce- s-publicist-asks-buzzfeed-to-remove-these
  • * Social Media 101: Social Media Crisis 20 Have an angry customer using social media to air grievances? Here is what to do: Respond quickly, but only with facts or approval to make good on problem Respond as you would someone you are talking with, not robotic Dont be defensive Send a direct/private message if appropriate Reach out through the social media channel used SOURCE: http://www.lifehealthpro.com/2012/11/19/5-steps-to-combat-your-worst-social- media-pr-night?t=annuity-sales-strategies&utm_source=buffer&buffer_share=87d04
  • * Social Media 101: Social Media Crisis 20 Sprint wireless Situation: Its Black Friday and Sprint is offering a dynamite and highly marketed deal on three Samsung phones, including one of the leading ones on the market. Demand is high causing its website to crash and phone lines are tied up. Customers are upset and saying it. Sprint Michael Adsit Jr - With such a hot deal the webpage is extremely busy. I really appreciate your patience with the site. Please don't hesitate to let me know if you have any further questions and I'll be happy to help as much as I can. I sincerely hope your friend's dad gets better soon, he is in my thoughts! *Ben Sprint Letitia Monsey - I'm sorry about the issues with sprint.com. Were you able to get your order processed? Also, for the activation fee wavier, was this a new line of service or an upgrade? Please let me know and I can help you complete the order if need be. Thank you *KC Jeff Teamdeadlyhertz Lockhart Thats BS, you just tried and got through? Are you kidding me, I have been trying non stop now since 3PM eastern and every time I get an error...now I get this message that you all are enhancing the site...how is it you just get through? I have been with Nextel since 1998 and with Sprint ever since the merger, with 4 lines on my account. If I cant get through in the next 15 minutes. Me and my 4 lines wont be a Sprint issue anymore. This is crazy Michael Howard Schine Turned away at store because they are sold out. Called 800SPRINT1 on the flyer; they are closed. Tried sprint.com/holiday, but the purchase section is temporarily unavailable. Tried 8668667509, told 15 minutes wait and press "1" to hold, received a rapid busy signal. Store implied offer is limited quanities. Seems like Sprint, a telecommunication company, does not have telecommunication capability to handle current customers. Very disappointed. Sprint Kasey Ann - I'm here for you! I would need to look at your account to check for the order. Can you please email me your phone#, PIN and any order details you are willing to provide to Sprintcares@sprint.com Attn:KC. I want to get to the bottom of this for you. Thank you *KC
  • * Social media management 21 Check your Klout score Create Google Alerts Set notifications Create search lists with your name/brand Search on review sites like Yelp
  • * Measuring your own impact 21
  • * Managing multiple profiles 21 Social Media Management Systems Manage multiple social profiles Schedule messages Track brand mentions Analyze social media impact Create and monitor lists, search terms
  • * More than a wallflower: Engagement & quality content 4 Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!) Encourage and reward buy-in internally Establish a social media protocol and strategy Start using social media Post photos, video and other original content Measure results From How the heck do I start building a social media marketing strategy?, Green Buzz Agency